Diploma thesis named „Adaptation of a corporate strategy and transformation of commercial activities” is focused on a manufacturing company – printing house. The thesis discusses theoretically as well as practically corporate strategies with an accent on formulation of a business strategy. The theoretical part focuses on a general description of procedures and methods used to create a corporate strategy. The practical part focuses on a company called PRINTING HOUSE (in order to protect business data of the company, it is not specified further and is called the PRINTING HOUSE in the practical part of the thesis), where business and strategic analyses were performed. The outcome of assessments and analyses outline potential investment projects, transformations and also presents a feasibility of acquisition of new business opportunities.

Diplomová práce se zabývá zhodnocením současné situace společnosti NOVÝ DOMOV. Jsou zde představeny různé metody analýzy firmy a finanční analýzy, které jsou následně použity. Návrhy opatření ke zlepšení jsou odvozeny z výsledků analýz.

The thesis deals with the processing of business plan of cafeteria foundation, whose main clients are mothers with young children. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation and SWOT analysis and draft of the business plan with predicted financial plan.

The diploma thesis contains analysis of building and housing association NOVÝ DOMOV. Basic analytical methods are presented, later on they are applied. Based on the results new procedures are proposed to improve current situation.

Diplomová práce analyzuje současný stav firmy Scootland s.r.o. na domácím trhu v České republice s ohledem na stagnující tržby firmy. Jsou představeny základní analytické metody, jež jsou následně aplikovány. Na základě provedených analýz jsou navrhnuta opatření pro zlepšení současné situace se zaměřením na expanzi firmy na slovenský trh a vypracovaný detailní plán vstupu na tento trh.

This Master’s thesis "Business plan" deals with evaluation of the current situation of the selected company. On the based of various analyzes is prepared a business plan for the introduction of new products of foreign producers on the Czech market. This thesis consists of theoretical part, the analysis of problems and proposal of own solution.

The master´s thesis deals with the processing of business plan for foundation of confectioner ´s. First part of this thesis is focused on theoretical basis which are followed by analysis of market and marketing research. On the basis of these acquired information is created concrete business plan which define conditions for its successful realization.

The thesis deals with the processing of a business plan of cafeteria foundation, that will offer services accompanying program. The theoretical part describes the theoretical background needed to develop the business plan. The practical part includes marketing research, analysis of the current market situation and draft of the business plan.

This diploma thesis deals with the business plan for the establishment of a new non-smoking pubs. The first part outlines the theoretical bases on which processing is practical. The resulting business plan in the practical part, based on the overall analysis of the market, in terms of both potential customers and existing competition. The conclusion will assess the viability and feasibility of the project.

This diploma thesis deals with making a business plan to expand business, enterpreneurs – individual persons – engaged in a garage. The theoretical part deals with the explanation of basic concepts forming the structure of the business plan and business. In the analytical section is described the company and its current situation. In the last part is suggested the process of develop the business and its achal feasibility. The business plan describes the design for the expansion of renting cars sevices.