面對日趨活躍的跨領域互動潮流與日益縮短的產品生命週期及市場反應時間等三項因素，全球產業普遍面臨越來越嚴峻的競爭環境，企業因應變化和不確定性的挑戰越來越大。在這種情況下，企業為了能夠持續存活及維繫本身的競生優勢，他們必須要用一種更為敏捷的方式來回應環境中的變化和不確定性。敏捷策略代表的就是一種將「從市場上取得的訊息回饋並融入到公司的價值鏈內」的策略，它的目的是讓企業能夠更迅速調整自身的資源來回應市場的狀況。儘管目前對敏捷策略有許多不同的看法，但實際上「敏捷」所代表的意義仍然找不到一個如同「精實生產」一樣具體而明確的說法。本研究建立於個案研究的基礎之上，來找出企業在面對不同的競爭條件以及產業條件之下所會採用的敏捷策略的模式及作法。 研究發現，即便是被認為敏捷範例的企業，它們仍然不一定全方位的採行敏捷策略。公司根據企業在管理上的複雜度，選擇專注於商業環境中的特定面向來導入敏捷作為。本研究發現，所有個案公司在四個敏捷面向中至少採行其中兩個面向。首先，內部組織和文化面向皆調整為允許並提升靈活性和適應性。接著，公司透過調整經營和生產面向來相增加企業的靈活性和適應性。除了調整內部的運作之外，這些公司會依據公司的核心優勢或是在其他面向管理的複雜度來決定應該處理哪一個外部運作面向。本研究發現當企業面臨複雜的供應網絡時，他們會嘗試將資源分配來跟合作夥伴建立敏捷關係;另外，只有企業只有在必須直接及快速面對並回應快速變化的客戶或市場的需求時，他們才會將資源分配以便能夠敏捷地將客戶的聲音和市場的訊息融入產品或服務。 / As global business environment is experiencing much fiercer competitions from the increased interactions across country and industry boundaries, shorter product life cycle, shorter respond time, more variation and uncertainties are becoming major challenges to corporations nowadays. The increased competition forces companies to react to changes and uncertainties in an agile way, in terms of connecting resources internally and externally, in order to survive and to sustain their competitive advantages. Agility represents a strategy for companies to integrate information on the market into their value chain, making it easier and faster for the companies to leverage their resources and capabilities to respond to market situations in a quick manner. Despite the evolvement of different agility viewpoints, the concept of agility has yet to be solidly defines as it has been done on such concepts as lean manufacturing. On the basis of a multiple case study, this paper aims to identify the ways companies could adapt the agility strategy under different competitive circumstances based on the companies’ and their corresponding industries’ situation. The study finds that even companies recognized as agile examples are not performing all-around comprehensive across all aspects of agility. Companies choose to concentrate on specific agility dimensions based on the companies’ actual complications managing the business environment. However, commonalities exist when all case companies are found to perform practice agilely in two of the four dimensions. The internal organization and culture dimension is adjusted to allow flexibility and adaptability. Furthermore, the companies increase the companies’ versatility and adjustability by adjusting the operations and manufacturing dimension. On top of the adjusted internal operation, the companies should then decide to focus on the external environment that is complicated to manage or is fatally related to the companies’ core competencies. It is found only companies with complicated supply network would attempt to allocate resources into establishing agile relationship with their partners; and only companies with direct pressure to react to fast changing customer or market demand would allocate resources into agilely adapting customers’ voices and/or market information into their products or services.

[pt] Este estudo tem por objetivo analisar quantitativamente e classificar 49 empresas da indústria de seguros em grupos estratégicos com base na tipologia de Porter (1980) e identificar as estratégias competitivas dos grupos que apresentaram os melhores desempenhos entre os anos de 2006 a 2008. Para isso, foram revisados na literatura alguns conceitos a respeito de grupos estratégicos, estratégia competitiva, tipologia genérica de Porter e avaliação de desempenho. Os dados utilizados neste trabalho foram oriundos de duas fontes secundárias: a primeira foi cedida confidencialmente por Costa (2006) e nela estavam parte das variáveis estratégicas e as variáveis do ambiente. A segunda fonte foi o site da SUSEP (Superintendência de Seguros Privados) e dela foram extraídas duas variáveis estratégicas e as variáveis de desempenho. Em seguida, na base de dados consolidada, foram aplicados testes estatísticos, tais como: z score, Kolmogorov- Smirnov e Shapiro-Wilk, k-means clusters, MANOVA, ANOVA, entre outros. Foram encontrados os 5 grupos estratégicos, de modo que 32,65% das empresas analisadas estão localizadas no grupo sem posicionamento, tendo relação direta com o passado deste mercado fortemente regulamentado e por consequência com baixa concorrência. / [en] This study aims to quantitatively analyze and classify 49 companies of the insurance industry into strategic groups based on Porter`s typology (1980) and to identify the competitive strategies of the groups that presented the best performance between the years of 2006 until 2008. For this, some concepts about strategic groups, competitive strategy, Porter s generic typology and performance evaluation were reviewed in the literature. The data used for this study were obtained from two secondary sources: the first was given confidentially by Costa (2006) and contributed with part of the strategic and environmental variables. The second source was the SUSEP (Superintendence of Private Insurance) website from which two strategic variables and the performance variables were extracted. Then, in the consolidated database, statistical tests were applied, such as: z score, Kolmogorov-Smirnov and Shapiro-Wilk, k-means clusters, MANOVA, ANOVA, among others. Five strategic groups have been identified and 32.65% of the firms surveyed were allocated in the group without placement. This has direct relation to the past of this highly regulated market which consequently presents low competition.

The subject of the diploma thesis titled "Strategy analysis of the company" is a strategic analysis of the selected company. Its purpose is to analyze a current status of the company with focus on finance and distribution channels. Further, based on findings conceive a strategic recommendation for the company. The diploma thesis is divided into two parts. In the theoretical part is described a general approach to company strategy, strategic analysis and instruments for company strategy analysis. In the practical part are chosen analyses applied on the selected company -- adidas ČR s.r.o. Finally, findings of applied analysis are summarized into the strategic recommendation for the selected company.

The focus of my work will be the company called "Krouzky o. p. s.". I have been working here for the past four years. I will concentrate on their understanding of competition and practices against it. I will explain the concept of CI by breaking it into processes and cycles. I will also provide the needs for CI specialists, who focuses on the competitive intelligence. The practical part will consist of a detailed analysis of the competition. I will use a linked database system Albertina for the data collection. My goal is to compare the competitiveness of companies that exist in the common market. In the decision process I will be using different factors and metrics. I will show all results clearly in form of a table. In the fifth chapter I will focus purely on strategic approaches and methodologies of the company "Krouzky". I will put together a questionnaire for the owner of the company "Krouzky" Mrs. Marie Ruzickova. My questions will be about the perception of competition, analysis of the company, the use of ICT and also identifying the strategic processes and methodologies that the company uses to differentiate itself from the competition. This chapter is a secret part, because Mrs. Ruzickova, the owner and director of the company does not wish to reveal her strategic processes and know-how of the company. As a professional CI specialist I will create a second questionnaire for the employees of the company, to obtain multiple views for myself and based on my findings to be able to make CI recommendations for the company. I will be able to filter out the questionnaires from the employees, from the management personnel. I will also be using freely accessible information available through the public database of commercial companies. My goal is to create a list of the best CI recommendation, based on the obtained data, to allow the company "Krouzky" to be more competitive.

The aim of this thesis is to determine the best training organizations, which are providing services in education with a focus on the automotive industry method and suggest improvements of the services provided, using the selected methods. In assessing the competitive situation in the education market, the thesis deals with the evaluation of offers training and education company focusing on the needs of clients in the automotive industry and evaluating the satisfaction of the companies working in the automotive industry with offer, quality and availability of educational services. Further, the thesis deals with suggestions for possible improvements provided training services to the automotive industry.

This diploma thesis addresses the issue enhancing the competitiveness of the company QUALITY GELATO DOLCE S.R.O. The company runs network of the confectionery’s shops under the business name AIDA. The theoretical part reviews the literature concerning the competitiveness of the company and aspects enhancing competitiveness. The theoretical aspects are used in the analytical part. The analytical part identifies the company, investigates its external and internal environment. Based on analytical findings, the assignment proposes improvements enhancing the company’s position on the market. The work presents specifics steps towards better competitiveness.

Masters’ thesis suggests the optimal measures for the expansion of the service called “Ideální nájemce” to the new local market, concretely to Prague. In the theoretical part the crucial theoretical know-how is characterized. Knowledge described in the theoretical part was essential for the problem analysis and the proposal part. Business plan and its parts are defined together with the recommendations on how to proceed with the expansion. Furthermore it contains the analysis of the inner and outer space of the firm, which are PEST analysis, Porter‘s model of competitive environment, marketing mix and SWOT analysis. In the problem analysis the present trends and current firm’s position on the market are described, together with the analysis of the new market. Proposal part is based on the previous findings which were used to specify the concrete suggestions on how to achieve the defined objective, which is the expansion to the Prague’s market.

Thediploma thesis dealswiththe use of Competitive Intelligence in a small company. Theaimofthe thesis is to findout by the rigorous analysis of competition the biggest competitor and the prediction of possible further steps of this competitor. Thefirst part ofthe thesis introdukces the company, its competitors and the theoretical knowledge is analyzed. The second part analyzes the selected competitor of thecompany and looks for possible further steps of the biggestcompetitor. Thethird part contains suggestions and recommendations for using Competitive Intelligence in small company.

This master´s thesis is focused on a evaluation of competitiveness of a transportation company. In the theoretical part are described the favourite basic strategy segmentation. In the practical part is made a analysis of external and internal conditions of division DHL Freight and characterized current corporate strategy. On the basis of it is recommended proposals of competitiveness improvement of division.

Master’s thesis focuses and analyses the present state of production company and includes entrepreneurial intention of business development. The first part of my work focuses on theoretical introduction, definitions of basic concepts and methods to be used. The second part analyzes the current situation in terms of general and major environment, proposes solutions, financing options, including an assessment of return of implementation.