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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

[pt] A CRISE DO COVID-19 NO TURISMO: O CASO DA CAFÉ E VIAGENS / [en] THE CRISIS OF COVID-19 IN TOURISM: THE CASE OF CAFÉ E VIAGENS

PRISCILA CORREA FRANCO AMARAL 18 May 2021 (has links)
[pt] A indústria de turismo foi fortemente afetada pela pandemia do Covid-19, que se alastrou rapidamente por todo o mundo, causando a interrupção mais severa da economia global no século XXI. Sem vacinas e com capacidade médica limitada para tratar a doença, as intervenções não farmacêuticas foram a principal estratégia adotada pelos países para conter a pandemia, resultando em restrições globais de viagens e reclusão domiciliar. Diante deste cenário, pesquisadores de turismo pediram uma resposta proativa em termos de planejamento de gestão em tempos de crise, visto que pandemias têm um impacto destrutivo devastador na indústria de viagens e turismo, principalmente para as pequenas empresas. Esta dissertação descreve os impactos sofridos por uma pequena empresa familiar brasileira de turismo durante a pandemia do Covid-19, as percepções dos empreendedores durante a crise, bem como as estratégias seguidas pela empresa e seu relacionamento com clientes, adotando o método do estudo de caso. A resposta à crise utilizada pela empresa é avaliada e comparada com a literatura. Com base nas descobertas, são extraídas as conclusões do estudo e feitas recomendações para futuras pesquisas. / [en] The tourism industry was strongly affected by the COVID-19 pandemic, which spread rapidly around the world, causing the most severe disruption of the global economy in the 21st century. Without vaccines and limited medical capacity to treat the disease, non-pharmaceutical interventions were the main strategy adopted by countries to contain the pandemic, resulting in global travel restrictions and home confinement. Faced with this scenario, tourism researchers asked for a proactive response in terms of management planning in times of crisis, as pandemics have a devastating destructive impact on the travel and tourism industry, especially for small businesses. This dissertation describes the impacts suffered by a small family-owned Brazilian tourism company during the Covid-19 pandemic, the perceptions of the entrepreneurs during the crisis, as well as the strategies followed by the firm and the relationship with customers, adopting the case study method. The response of the firm to the crisis is evaluated and compared with the literature. Based on the findings, the conclusions are presented, as well as suggestions for future research.

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