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Role orientations and family purchasing behaviour : modelling the relationships for time saving and effort-sparing durablesTriki, Abdelfattah January 1998 (has links)
No description available.
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The practice of relationship marketing in hotelsOsman, Hanaa January 2001 (has links)
No description available.
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The influence of the benefits sought by visitors on the evaluation of the service quality provided in historic housesFrochot, Isabelle Veronique January 1999 (has links)
No description available.
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The use of Customer Relationship Management technology in start-up companiesTRAN, Jonathan, PEULOT, Quentin January 2013 (has links)
No description available.
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Information requirements to achieve competitive advantage through account management /Willand, Heinz G.P. Unknown Date (has links)
Companies in today's global and competitive business environment have realised that it is crucial for them to enhance their relationship with important customers in order to achieve and sustain a competitive advantage. Account management has therefore received increasing attention during the last decades. Nonetheless, it seems as if the information requirements in combination with account management have so far been neglected in this discussion. / The aim of the review of contemporary theory thus is to investigate which information requirements are essential for account management, including its underlying concepts of key account management, strategic account management and global account management, and may lead to a competitive advantage. Consequently, the core questions are what kind of information is required, and how such information should be structured in an information system for account management to achieve a competitive advantage. Additionally, the terms and definitions of various researchers with respect to key account management, strategic account management and global account management as well as their interrelationship are discussed in detail within this review of the contemporary theory. / Analyses have shown that multinational corporations have recognised that only a limited number of key customers are vitally important to achieve a competitive advantage in their businesses. Since this small number of customers is of such importance to the overall business performance, a successful business relationship with these customers is highly significant. In order to achieve a successful business relationship essential information about the individual customers has to be gathered. Information management and knowledge management are prerequisites for accumulating and using data concerning important customers. Specifying and obtaining the right information can be seen as a filter that sieves the information needed for account management from the vast amount of data available from knowledge management. Furthermore, this review of contemporary theory will argue that a specific information system is an indispensable tool involved in achieving a competitive advantage in account management. / Moreover, the review of literature has visualised that only a limited amount of material has been published about how to obtain and use the right information requirements effectively for account management. Therefore, it has to be investigated to which extent the combination between the specified information requirements and account management leads to a competitive advantage. Concluding, it can be said that further research is necessary in order to identify what kind of information is required for a comprehensive and unified account management information system. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2007.
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An empirical examination of service dominant logic the theory of the network /Randall, Wesley Spencer. Pohlen, Terrance Lynn, January 2007 (has links)
Thesis (Ph. D.)--University of North Texas, Aug., 2007. / Title from title page display. Includes bibliographical references.
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Creating effective loyalty programs knowing what (wo-)men want /Melnyk, Valentyna. January 2005 (has links) (PDF)
Univ., Diss.--Zugl.: Tilburg, 2005. / Zsfassung in niederländ. Sprache.
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The role of business process capabilities and market-based assets in creating customer value and superior performance /Dickinson, J. Barry. Anderson, Rolph E. January 2008 (has links)
Thesis (Ph.D.)--Drexel University, 2008. / Includes abstract and vita. Includes bibliographical references (leaves 124-143).
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Analytical CRM developing and maintaining profitable customer relationships in non-contractual settings /Wübben, Markus. January 1900 (has links)
Dissertation, Technishce Universitat München, 2008. / Includes bibliographical references.
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Controlling our emotion at work implications for interpersonal and cognitive task performance in a customer service simulation /Feldman, Moshe. January 2008 (has links)
Thesis (Ph.D.)--University of Central Florida, 2008. / Adviser: Kimberly A. Smith-Jentsch. Includes bibliographical references (p. 128-139).
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