Background: Historically, fashion was not always gendered. After the Great Masculine Renunciation however, men relinquished their rights to excess of physical aesthetics and being ‘beautiful’. Cultural masculinity and gendered norms have since impacted male fashion and constrained the western male look to being understated and practical. Recently, new male icons have surfaced. Certain celebrity appearances have received coverage by popular media, since they are exhibiting a more androgynous and diverse take on masculinity than what is normally presented in the public sphere. There is a hype surrounding this, displayed online. Increasing sales of menswear also indicates that this hype surrounding men’s fashion might be spreading to the general public. This phenomenon inspires speculation about whether or not the average western millennial man actually adopt this new trend they are said to be the leaders of. Purpose: The purpose of this thesis is to examine and describe the relationship that the millennial men have with fashion, with regards to attitude, subjective norms, and behaviour. Methodology: The research builds on a pragmatist philosophy which allows both interpretivist and positivist positions. This allowed a quantitative method to be conducted, using an abductive approach. The data was collected through a survey, using quantitative questions. The acquired data and was analysed through descriptive statistics. Findings: The main findings show that millennial men should not be treated as a single homogenous cohort in research surrounding fashion. The findings also demonstrate a clear shift in men’s attitudes towards shopping and fashion, showing that it is not a feminine activity. However, the attitude towards “the new style of men” is quite scattered. Thus, it seems that this hype around changing male fashion has only started trickling down from the niche community that is considered to be leading this change. Regarding their behaviour, most men still prefer buying clothes from a brick-and-mortar store and do not use the online environment actively to seek out and consume fashion.

This study used Arts-based research and Narrative Inquiry to explore the rural-urban transition experiences of three high-achieving millennial gay men. Using Clandinin’s (2013) narrative commonplaces of temporality, sociality, and place as frames for understanding each participant’s individual story, the study utilized The Listening Guide (Gilligan, 2015) to illuminate participants’ experiences related to identity development, sense of community, queer migration, and authentic leadership development. In addition to the individual narratives, story threads or themes present in one, two, or all three narrative portraits were analyzed and discussed. The data also included found poetry and original poems written in the style of George Ella Lyon’s (1999) I Am From poem. The study examined the authentic leadership development of the participants and advanced arts-based research through a discussion of the personal, practical, and social justifications of the methodology broadly, and this study in particular. The significance of this study is directly related to the social justifications of theoretical contributions and a social justice orientation. By engaging in the research, the participants told their stories in this way for the first time and gave voice to their past experiences and illuminated the implications of these experiences on their current roles as junior faculty members and administrators in higher education. The narrative portraits and poetry serve as counter-narratives to those of white, straight men which are most often privileged in the academy and beyond. This study demonstrates the usefulness and rigor of using narrative methods to gather and share stories about 1) transitioning between rural and urban places, 2) the experiences of a subset of the millennial cohort and life-course development, 3) and the development of authentic leadership. Each participant expressed a passion and purpose for more socially just classrooms, campus environments, and community spaces, and each participant incorporated this purpose in his teaching, research, and practice in his own way. As more millennial gay men assume leadership positions in universities, board rooms, and city halls, ABR creates the potential capacity for a new generation of public leaderships to usher in societal shifts reflecting a changing America.

Content of marketing strategies not only appeals to consumers based on their demographics and identity but consumers can also respond more positively to marketing strategies that target their purchasing behaviors. The purpose of this qualitative multiple case study was to explore how financial advisors at credit unions in Jamaica are using marketing strategies to advance millennial prospects, in an environment where consumers recognize commercial banks as the dominant institution in the financial industry. The conceptual framework for this study was the sustainability theory, with a direct focus on economic sustainability. The data collection process involved semistructured face-to-face-interviews with 5 financial advisors from credit unions in Jamaica to explore marketing strategies they used to increase the sale of financial services to millennials to improve their businesses' performance. Analysis of the audio recordings and hand-written field notes included methodological triangulation and grouping information into themes that were prevalent in the data. The coding process yielded 5 major themes -marketing strategies and funding, financial literacy, the impact of information technology, product design, development and modification and measures of success. The study results provided by the financial advisors to millennials could show how marketing communication strategies can contribute to millennials' financial literacy and enhance their financial stability and extend their economic sustainability.

One mission of Christian schools is to foster teenagers’ spiritual formation so that they are equipped to confront challenges and contribute to their communities as Christians after high school. A private Christian school identified inadequate spiritual formation in its teenagers and a need to implement a spiritual formation program. Using a nonexperimental, mixed methods study, the purpose of this study was to (a) investigate spiritual formation programs used by private Christian schools and (b) explore educators’ perceptions of the most effective ways to bolster spiritual formation. The framework that drove this study was adolescent Judeo-Christian spiritual development. A questionnaire containing a 5-point Likert scale and open-ended questions was completed by 504 secondary teachers and administrators from the Association of Christian Schools International schools. Descriptive analysis showed that most schools chose programs that placed an emphasis on spiritual formation with faith and learning integrated through chapel, Bible classes, community service, group mentoring, and spiritual formation classes. Qualitative data revealed that most participants believed that relationally-based programs, such as mentoring, are most effective in fostering spiritual formation; however, most schools do not use these due to feasibility, affordability, and a lack of professional development. It is recommended that administrators use spiritual formation professional development and mentoring program at the local setting. These initiatives may contribute to positive social change by producing spiritually mature teenagers who are less likely to engage in risky behaviors and more likely to participate in their communities as Christian citizens and community partners.

Social media is a critical and omnipresent component in Millennials' lives. Using social media can lead to significant social change for societies both online and offline. Social media can be used as a tool to combat domestic and foreign terrorism and to protect our society. Prosocial perceptions and behaviors exhibited on a social media platform can transcend online social culture and produce replicas of those behaviors in the real world. Research in social activism portrayed by Millennials via social media is limited, and research regarding social media use and counterterrorism behaviors of Millennials has not yet been attempted. The current quantitative study assessed social media and its potential use for counterterrorism behaviors by Millennials by establishing if there were correlations between Millennials' social media usage and the existence or potential of using social media for counterterrorism behaviors. Reliability, exploratory factor analyses, as well as linear and hierarchical regression analyses were performed on a sample of 178 participants to establish if social media usage is predictive for counterterrorism behaviors while assessing if any variance is attributed to moderating variables. Positive relationships were found between social media preferences, networking power, and preferences for social responsibilities and counterterrorism behaviors. The survey used a modified instrument to address counterterrorism type behaviors in connection to social media usage, due to the inexistence of such instrument insofar. The results of the study contribute to social change by providing information on how to detect and increase counterterrorism behaviors and attitudes through social learning via social media platforms.

Social media has paved a new way for communication and interacting with others. ’What’s on your mind?’, ’How are you feeling today?’, ’Where are you?’, ’Who are you with?’. These allusions lead back to status update questions of the largest social network to date. This thesis seeks to primarily understand, to which extent and if, social media usage influences authentic leadership dimensions and education from the millennials’ perpective. Additionally, it portrays results of an online based questionnaire conducted among students and alumni within the millennial generation.

Younger learners are widely considered to be technologically savvy and computer literate because of their lifelong exposure to ubiquitous technology. Educators often rely on that assumption to justify changes to institutional curricula, technology initiatives, new classroom strategies, and calls for educators to meet the educational demands of the younger generation. This study examines the computer literacy skills of Net Generation Learners (NGLs). This dissertation is composed of a systematic literature review, an examination of learner computer literacy skills prior to completing a college level course, and an investigation of the effects of different types of instruction on learner computer literacy skills. In the systematic literature review, identified studies focused primarily on learner familiarity with emerging technologies and relied heavily on self-reported data. Few studies directly measured learner computer literacy skills, and none compared the skills of NGLs and non-NGLs. A causal-comparative examination of learner computer literacy skills prior to a college level computer literacy course found that both NGLs and non-NGLs exhibited inadequate computer literacy skill. A 1-way ANOVA indicated NGLs performed significantly better than non-NGLs on a computer literacy skills assessment; however, examining learner age as a continuous variable via regression yielded different results. There may be validity to claims regarding the comparative computer proficiency of NGLs to non-NGLs, but the level of skill exhibited by learners does not warrant calls for radical educational changes, and the imprecision of arbitrarily defining age as a dichotomous variable produces potentially erroneous results. The effect of type of instruction on learner computer literacy skills was explored. Based on the results in this study, direct instruction focused on a comprehensive scope of computer literacy skills better supports learner acquisition of skills than does informal instruction or instruction focused on a limited range of skills. Future research should use statistical methods that analyze age as a continuous variable while continuing to examine directly the comparative computer literacy skills of NGLs and non-NGLs at all levels of education. Further inquiry into the effectiveness of different types of instruction to support learner acquisition of computer literacy skills should also be conducted.

In this paper the so-called Generation Y and its impact on education and counseling is examined. The shared experiences of this group of individuals are identified, which contribute to the defining characteristics of this generation. The implications of these characteristics for the learning styles of Gen Yers are discussed. Recent research has shown that Gen Y differs from previous generations in several ways. Most importantly, Gen Y students have developed a different brain structure, which processes and uses information in a way that is radically different from previous generations (Abram, 2007; Black, 2010; Doidge, 2008; Prensky, 2001a,b,c; & Oblinger, 2003). In this paper the inevitable consequences suffered when schools do not specifically address Gen Y’s unique learning styles are explored and outlined. Further, ways in which school counselors and student advocates can address the needs of these students to give them all of the skills they need to succeed in school are examined. / text

Purpose – The purpose of this paper is to identify the expectations of the workingGerman Generation Y regarding its current work and employer. As a result, the mainelements which could be considered by companies to retain the Generation Y inGermany will be pointed out and discussed.Design/methodology/approach – Semi-structured interviews were used in order toexplore the work expectations of this young generation within a German company. Anon-probability and purposive sample was used and six respondents part of theGeneration Y and working in the same company were interviewed. Furthermore, aseventh interview was conducted with the HMR of the company.Findings – Several findings are consistent with previous results of Gen Y from othernationalities than Germany such as the importance of varied tasks, opportunities forself-development, responsibilities and a pleasant working atmosphere. However,differences were found in particular regarding the importance of the work-life balanceand new expectations such as trust, autonomy and internationality have been broughtto light. Furthermore, several findings are also consistent with other studies aboutemployee retention, commitment and job satisfaction.Originality/value – This research extended previous studies of the expectations of theGeneration Y by providing firstly findings for Germany, a country where such studieshave not been conducted yet and secondly by focusing on the Generation Y who isalready working and therefore not studying anymore.

Employees choosing their employer rather than the employer choosing their employees have resulted in an increased interest of understanding what is requested among today's workforce. The growing generation of the labour market, Millennials, have been shown to create difficulties for organisations, in form of an increased turnover rate among them. In order to decrease the turnover rate, the purpose of this thesis is to provide a better understanding of Millennials’ preferences when choosing a company, and factors that would make them loyal. Previous theory state important factors that are affecting Millennials, but these are studies conducted in countries such as Canada, the USA, and India. Therefore, this thesis focuses on Millennials in Sweden. To gain a deeper understanding of Millennials’ preferences, semi-structured interviews, with non-standardised questions were held. To analyse the empirical data a thematic method was used. This made it easier to compare the data with previous literature. Findings suggest that relations with colleagues and managers are an important factor that affects both the choice of employer and the loyalty towards them. Moreover, psychological work environment, values, progress, and salary were mentioned as essential factors. Depending on the research question, the outcome differed. / På dagens arbetsmarknad har det visat sig att anställda väljer sin arbetsgivare, istället för att arbetsgivaren väljer sina anställda, vilket har resulterat i ett ökat intresse i vad som efterfrågas bland dagens arbetskraft. Den växande generationen på arbetsmarknaden, millenniegenerationen, har visat sig skapa svårigheter för organisationer, däribland genom ökad personalomsättning. Syftet med uppsatsen är att öka förståelsen för hur denna generation väljer en arbetsgivare och vilka faktorer som skulle bidra till deras lojalitet. Tidigare forskning har påvisat viktiga faktorer som påverkar millenniegenerationen, men denna forskning är främst utförd i Kanada, USA och Indien. Därför fokuserar detta arbete på millenniegenerationen i Sverige. För att få en djupare förståelse för generationens preferenser för en arbetsgivare utfördes semistrukturerade intervjuer med icke-standardiserade frågor och analyserades med hjälp av tematisk analys. Detta underlättade arbetet i jämförelsen mellan data och tidigare forskning. Slutsatserna av analysen var att relationer med kollegor och chefer är en viktig faktor som påverkar både valet av företag, samt lojaliteten mot dessa. Utöver det var den psykologiska arbetsmiljön, värderingar, utvecklingsmöjligheter och lön viktiga faktorer. Beroende på forskningsfrågan blev innebörden olika.