Semiartificial spawning does in fishbastion Cejkovice in the area Ostrov. In the year 2006 was count the produktivity hen fish in a pond 7. After incubation was monitored intensity growth rate fingerling in fingerling pond, next species and size variability natural food and her effect in growth rate. Were writed basic physical and chemistry waters (temperature, pH, content O2). Owing to absence of waters and absence of size fit zooplankton was hunted very little of pikeperch fingerling.

by Cheung Fung-yan, Grace, Chui Lai-ming, Dawn. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves 102-104). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / PREFACE --- p.vii / ACKNOWLEDGEMENTS --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.2 / Report Organization --- p.3 / Chapter II. --- MARKET PROFILE: OPPORTUNITIES AND THREATS --- p.5 / Macro-environment Analysis --- p.6 / Micro-environment Analysis --- p.20 / A General Overview of the Opportunities and Threats for the Restaurant Business --- p.28 / Chapter III. --- CUSTOMER PROFILE --- p.31 / Needs --- p.31 / Market Segmentation --- p.34 / Summary --- p.38 / Chapter IV. --- METHODOLOGY --- p.40 / Secondary Data Collection --- p.40 / Primary Data Collection --- p.41 / Chapter V. --- FINDINGS AND ANALYSIS --- p.43 / Focus Groups Interviews --- p.43 / In-depth Interviews --- p.44 / Consumers' Attitudes About the Setting up of a Health Food Restaurant --- p.51 / Marketing Strategies for the Existing Restaurants --- p.52 / Chapter VI. --- MARKETING PLAN AND STRATEGY --- p.57 / Key Elements to Construct a Restaurant Marketing Plan --- p.57 / Product --- p.59 / Price --- p.65 / Promotion --- p.67 / Sales Force --- p.70 / Distribution --- p.72 / Summary --- p.74 / Chapter VII. --- BUSINESS PLAN --- p.75 / Initial Capital Requirement --- p.75 / Financing --- p.81 / Control --- p.82 / Summary --- p.88 / Chapter VIII. --- CONCLUSION --- p.89 / APPENDIX --- p.92 / BIBLIOGRAPHY --- p.102

This thesis investigates network properties of natural food webs. In particular, it focuses on the e ect that external disturbances have on their substructures and robustness. The importance of a network-level methodology lies in its capacity to capture entangling species interactions and identify inter-connecting properties in heterogeneous food webs. The research rst analysed the responses of freshwater food webs under the stress of drought. A core/periphery structure was detected and its relative size was found to be unchanged after drought despite a signi cant biodiversity loss. Species extinction triggered extensive link rewiring and movement of species from the core to the periphery. These results showed that the robustness was maintained indicating that the redundancy in the core can e ectively mitigate species level perturbations. Secondly, the research further examined the e ects of Genetically Modi ed Herbicide Tolerant (GMHT) management on food web properties and robustness. Network analysis showed that such change in farming practice has no signi cant impact on the agro-ecosystems. However, crop switching, a common practice in agriculture, was found to pose much more significant changes on network properties and robustness when compared to GMHT crops. Thirdly, the research examined over 50 empirical food webs and demonstrated that the relative core size is a much more e ective indicator of food web robustness than the classical ecological measure connectance, as the latter was found to be insensitive to changes in the interaction patterns. Lastly, the research established the relationships between centrality measures and species ecological and/or functional role in food webs, and how they impact on network robustness.

En la actualidad, la población peruana tiene una mayor tendencia de consumir alimentos más saludables con un alto valor nutricional evitando el consumo de comida instantánea que son los principales causantes de diversas enfermedades degenerativas y cardiovasculares debido a los altos contenido de preservantes y aditivos químicos. Por este motivo, existe una mayor demanda de productos orgánicos que solo se pueden adquirir en algunas ferias de fines de semana, tiendas especializadas y algunos centros comerciales. Organik es un proyecto de negocio de comida saludable en base a insumos orgánicos y asesoría nutricional que va dirigido a personas que trabajan en oficinas y residen en el distrito de San Isidro. La preparación de las comidas se lleva a cabo en nuestro local ubicado en el mismo distrito cuyos platos cumplen con los controles de salubridad necesarios y con productos de alta calidad. La idea de negocio va orientada a personas entre 18 y 45 años de un nivel socioeconómico A y B que tienen un nivel de vida acelerado que no les permite preparar sus comidas por falta de tiempo. Por ello, los consumidores buscan mejorar sus hábitos alimenticios con un estilo de vida más saludable con la finalidad de encontrar un producto y servicio innovador. Asimismo, existe ya en el mercado diversas opciones de alimentos saludables como restaurantes o delivery que brindan productos como ensaladas, comida baja en grasas, etc. pero ninguna cuenta con un plan de comidas en base a insumos orgánicos complementado con un asesoramiento nutricional. / Nowadays, the Peruvian population has a greater tendency to consume healthier foods with a high nutritional value avoiding the consumption of instant food that are the main causes of various degenerative and cardiovascular diseases due to the high content of preservatives chemical additives. For this reason, there is a greater demand for organic products that can only be purchased at some weekend fairs, specialty stores and some shopping centers. Organik is a business project of healthy food based on organic foods and nutritional advice that is aimed at people who work in offices and reside in the district of San Isidro. The preparation of the meals is carried out in our premises located in the same district whose dishes comply with the necessary health controls and with high quality products. The business idea is aimed at people between 18 and 45 years of socioeconomic level A and B who have an accelerated level of life that does not allow them to prepare their meals due to lack of time. Therefore, consumers seek to improve their eating habits with a healthier lifestyle in order to find an innovative product and service. In addition, there already exist in the market diverse options of healthy foods like restaurants or delivery that offer products like salads, low fat food, etc. but none has a meal plan based on organic inputs supplemented with nutritional advice. / Trabajo de investigación

NutriExpress es un modelo de negocio que busca satisfacer la demanda de mercado de alimentos naturales que brinden un alto valor nutricional y medicinal para el mejor funcionamiento del organismo, los cuales a diferencia de otras alternativas de complementos nutricionales, están libres de cualquier químico y aditivo. El problema que en la actualidad nos permite realizar este proyecto, es el incremento en la concientización de la población al querer adoptar una alimentación más sana, natural y balanceada evitando el consumo excesivo de grasas y químicos, por lo que cada vez más peruanos se muestran dispuestos a mejorar sus hábitos de alimentación. Para tener una mejor comprensión del problema a abordar se realizó el análisis y la identificación de algunos componentes del mercado como: las tendencias del consumidor, el origen del problema y las necesidades insatisfechas. Mediante entrevistas realizadas a los segmentos de clientes pudimos validar la siguiente hipótesis: “No existen amplias alternativas saludables que ayuden a mejorar su alimentación y el funcionamiento de su organismo sin poner en riesgo su salud”. En este trabajo se utilizaron herramientas aplicadas a la administración como el FODA, Flujo gramas, diagrama de Gantt, entre otros. A su vez, se realizó la investigación del tamaño de mercado, entono externo e interno y la validación de los experimentos. Para finalizar, empleamos herramientas financieras, las cuales nos permitieron realizar el pronóstico de ventas, Balance General y El Estado de Resultados. / NutriExpress is a business model that seeks to meet the market demand of natural foods that provide high nutritional and medicinal value for the better functioning of the body, which, unlike other alternatives of nutritional supplements, are free of any chemical and additive. The problem that currently allows us to carry out this project, is the increase in the awareness of the population by wanting to adopt a healthier, natural and balanced diet avoiding excessive consumption of fats and chemicals, so that more and more Peruvians are shown willing to improve your eating habits. To have a better understanding of the problem to be addressed, the analysis and identification of some market components were carried out, such as: consumer trends, the origin of the problem and unmet needs. Through interviews with customer segments, we were able to validate the following hypothesis: "There are no broad healthy alternatives that help improve your diet and the functioning of your body without putting your health at risk." In this work, tools applied to the administration were used, such as SWOT, Grams flow, Gantt chart, among others. In turn, the investigation of the market size, external and internal environment and the validation of the experiments was carried out. Finally, we use financial tools, which allowed us to make the sales forecast, Balance Sheet and the Income Statement. / Trabajo de investigación

Submitted by (edna.saturno@ufrpe.br) on 2017-02-13T13:52:09Z No. of bitstreams: 1 Flavia Maria Maciel Carneiro de Souza.pdf: 432222 bytes, checksum: 47380c92c63248a05ae6b56a5134cf13 (MD5) / Made available in DSpace on 2017-02-13T13:52:09Z (GMT). No. of bitstreams: 1 Flavia Maria Maciel Carneiro de Souza.pdf: 432222 bytes, checksum: 47380c92c63248a05ae6b56a5134cf13 (MD5) Previous issue date: 2007-02-15 / Marine shrimp Farfantepenaeus subtilis is found along the Brazilian northeast coast. It tolerates salinity variations and grows quickly under culture conditions. However, it has a feeding habit predominantly carnivorous, using mainly polichaets as your main feeding source. The present work aimed at to induce the natural food in the experimental culture of F. subtilis through different fertilization strategies. A randomized entirely design with three treatments and three replicates was applied, being one with inorganic fertilizer: Control (CT) - 3 mg/L of urea and 0.3 mg/L of mono ammonium phosphate; and two with organic fertilizers: Wheat bran (FT) - 25 g/m2; Soybean meal (FS) – 18.75 g/m2. Nine 500L fiber glass tanks were used, with a stocking density of 16 shrimps/m2 (≈ 2.0 g), that were fed with a 35% crude protein commercial ration at 8:00, 12:00 and 16:00 hrs. The water and plankton samples were accomplished biweekly, and benthos was monthly. During the culture the water quality maintained it self adequate to shrimp culture. The growth data showed no significant difference (P≤0.05) among the treatments, where it was verified a growth rate of 0.44 g/week and a mean survival of 75%. With relation to the natural food, the phytoplankton (921 cells/mL) was predominated by the diatoms with 86, 49 and 83%, respectively, for thetreatments CT, FT and FS. The phytobenthos was also represented by Bacilariofíceae with 88%, 66% and 78%, respectively, for CT, FT and FS. The zooplankton (9.220 individuals/L) it was represented mainly by rotifers in the treatments CT (45%), FT (38%) and FS (65%). In zoobenthos the predominance was copepods in the treatments CT (97%), FT (91%) and FS (88%). The study showed similarity among the organic and inorganic fertilizers, indicating that the fertilization process was not efficient to supply enough natural food organisms, but it was observed that the three protocols applied were similar in terms of the F. subtilis shrimps growth and maintenance of water quality. / O camarão marinho Farfantepenaeus subtilis é encontrado por toda a costa do Nordeste do Brasil, tolera variações de salinidade e se desenvolve rapidamente sob condições de cultivo. Porém, tem um hábito alimentar predominantemente carnívoro, destacando-se os poliquetas como seu principal item alimentar. O presente trabalho objetivou induzir o alimento natural no cultivo experimental de F. subtilis, através de diferentes estratégias de fertilização. Foi adotado um delineamento inteiramente casualizado com três tratamentos, sendo um com fertilizante inorgânico: Controle (CT) - 3 mg/L de uréia e 0,3 mg/L de monoamônio fosfato; e dois com fertilizantes orgânicos: Farelo de Trigo (FT) - 25 g/m2 e Farelo de Soja (FS) – 18,75 g/m2, com três réplicas para cada tratamento. Foram utilizados nove tanques circulares em fibra de vidro, com capacidade de 500 L, os quais foram estocados com 16 camarões/m2 (≈2,0g). A alimentação artificial constou de ração comercial com 35% de proteína bruta e foi ofertada em bandejas, às 8:00, 12:00 e 16:00 h. As coletas de água e de plâncton foram realizadas quinzenalmente, e as coletas de bentos mensalmente.Durante o cultivo a qualidade de água se manteve adequada ao cultivo da espécie. Os dados de crescimento demonstraram não haver diferença estatística (P≤0,05) entre os tratamentos, onde foi constatado um crescimento de 0,44 g/semana e sobrevivência média de 75%. Quanto ao alimento natural, no fitoplâncton a média geral observada foi de 921 cél./mL e predominaram as diatomáceas com 86%, 49% e 83%, respectivamente, nos tratamentos CT, FT e FS. O fitobentos também foi representado pelas bacilariofíceas com 88%, 66% e 78,%, respectivamente, para os tratamentos CT, FT e FS. O zooplâncton teve uma média geral de 9.220 ind./L e esteve representado principalmente por rotíferos 45%, 38% e 65%, respectivamente, para CT, FT e FS. O zoobentos foi representado por copépodos com 97%, 91% e 88,%, respectivamente, para CT, FT e FS. O estudo demonstrou similaridade entre os fertilizantes orgânicos e inorgânicos, sugerindo que a fertilização não foi eficiente quanto à indução do alimento natural. Porém, demonstrou-se que os três protocolos testados foram igualmente eficientes para o crescimento do F. subtilis e para manutenção da qualidade da água.

Thesis (M.A.) - Carleton University, 2008. / Includes bibliographical references (p. 176-181). Also available in electronic format on the Internet.

120 day feeding experiment was executed on the Trebon fishponds in the area of feeding the market carp. The aim was to determine what way of cereals processing will have favorable effects in terms of production efficiency in the mechanical processed cereal by grinding and mashing in comparison with cereal without processing. The theoretical part focuses on the characteristics of natural food, technology feeding, feed distribution and appropriate processing to achieve high growth results in common carp (Cyprinus carpio). The practical part includes the methodology and results of the production parameters of carp fed by triticale without processing, by grinding and mashing. The highest feed efficiency was observed in carps under supplementary by triticale mashed feeding with FCR 0.83; 1.21 kg of FCE and FCR / SGR; 1.05; the highest growth rate was achieved in carp under supplementary by grinded triticale (1,2 mm) feeding with SGR: 0.86 %.d-1.; worse results were observed in carp feeding by triticale without processing: FCR: 1.27; FCE: 0.79 kg; FCR / SGR: 1.61; SGR: 0.79 %.d-1.

A produção e o comércio de alimentos orgânicos mostram-se como um mercado em desenvolvimento, e esse se apresenta como alternativa agrícola com menores externalidades negativas. No entanto, há algum tempo já é indicado um processo de convencionalização que o aproxima de práticas de mercado que ameaçam essa capacidade de preservação do ambiente. Nesse processo aparece a venda através de grandes varejistas. Como alternativa surgem diferentes formas de distribuição de alimentos e a possibilidade de alcançar maiores benefícios para a sociedade e o ambiente. Uma delas é a venda em domicílio através de esquemas de cestas, uma variante em que consumidores adquirem semanalmente uma cesta de produtos orgânicos padronizada, através de meios eletrônicos. Utilizando o arcabouço teórico proposto na Sociologia Econômica, vou investigar através dos empresários, funcionários e consumidores que formam essa rede, os interesses, as relações e sua estrutura para responder como essa nova forma de comércio se enraíza socialmente na cidade de São Paulo. Através de entrevistas realizadas a partir de um roteiro semi-estruturado, é possível entender que o novo canal se estabelece a partir do desejo de consumir alimentos orgânicos. Uma falha de mercado representada pela disponibilidade e qualidade precária na rede convencional e outras formas alternativas, os leva a experimentar esse novo canal. A capacidade de abandonar o hábito de compra convencional (ver, tocar, avaliar) dá lugar a um relacionamento com terceiros que se incubem de escolher por esses consumidores a qualidade dos alimentos que serão levados para casa. Lentamente as trocas comerciais se expandem a sinais de reciprocidade, fortalecendo a confiança. Eventualmente o compartilhamento de valores possibilita influenciar os interesses dos consumidores e torná-los mais conscientes. / The production and trade of organic food are defining a growing market and presenting an alternative supposed to cause less negative externalities. Nevertheless, a conventionalization process has been identified some time ago, what takes it closer to market practices that threat its capacity to preserve the environment. Sales through large retailers is part of this process. As options, different ways to distribute food emerge and represent the possibility to reach more benefits to society and environment. One of them is the home delivery of boxes containing fresh food, the box-schemes. It consists of weekly acquisition of a standard set of organic goods through electronic media. Utilizing the theoretical framework proposed by the Economic Sociology, I have investigated with owners, employees and consumers that are part of this social network, the interests, relationships and structures to answer how this new retail format gets socially embedded in Sao Paulo city. Through interviews based on a semi-structured script, it is possible to understand that this new channel is established from the desire to consume organic food. A market failure that causes poor distribution and quality in conventional network drives them to look for alternatives and try this new channel. The capacity to abandon the conventional buying habitus (see, touch, assess) opens space to establish a new tie with people that will choose the quality of the food to be delivered to their homes. Slowly, commercial exchange expands to reciprocity signals and strengthen trust up to a possible redistribution system. Eventually, values sharing makes possible to influence consumers and make them more conscious.

Submitted by (edna.saturno@ufrpe.br) on 2017-02-22T12:49:09Z No. of bitstreams: 1 Susmara Silva Campos.pdf: 2667117 bytes, checksum: aae2333b8a561bd3d809160a8d74a179 (MD5) / Made available in DSpace on 2017-02-22T12:49:09Z (GMT). No. of bitstreams: 1 Susmara Silva Campos.pdf: 2667117 bytes, checksum: aae2333b8a561bd3d809160a8d74a179 (MD5) Previous issue date: 2005-02-28 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The shrimp Litopenaeus vannamei adapted itself very well to the culture conditions in the Northeast due to their characteristics of tolerance to the salinity and temperature, resistance to the handling, rapid growth and survival and good feed conversion, contributing to place Brazil in the producer and exporter market. Even with the good productivity results, there are some limiting factors to be better studied, as the feeding, where the production and the adequate management of the natural food contributing to improve the economical and environmental feasibility of the culture and represents great nutritional importance to the cultivated organisms. The aim of this study was to analyze the influence of organic fertilizer in the availability of natural food (plankton and benthos) and the shrimp growth, with the purpose of effluents and costs reduction, through two fertilization regimes in four treatments: 1) CP: Control (inorganic fertilizers) stocked with 40 juveniles.m-2; 2) CNP: Control no-shrimp; 3) TP: Wheat bran (organic fertilizer) stocked with 40 juveniles.m-2; 4) TNP: Wheat bran no-shrimp, with three replicates each. The experimental tanks were prepared with sediment, individual aeration, without water exchange, and the shrimps feeding during 88 culture days, was done with a commercial 35% crude protein ration through feeding trays, three times a day, adjusted daily to the according consumption. The water temperature, dissolved oxygen and pH were measured daily; the transparency and salinity were checked weekly and samples of water of each tank were collected biweekly for nutrients analyses. The phytoplankton analysis, zooplankton, phytobenthos and meiobenthos samples were accomplished biweekly and macroinvertebrates samples were monthly. The dissolved oxygen levels were higher with the wheat bran (6.16±0.98 mg.L-1) than with the inorganic fertilizers (5.92±1.19 mg.L-1). Under organic fertilization regime, the phytoplankton presented abundance of Bacillariophyceae, mainly Nitzschia, and rotifers; the phytobenthos was constituted of Bacillariophyceae, mainly for Nitzschia, Amphiprora and Cymbella; the meiobenthos mainly for nematodes and rotifers; and the macroinvertebrates were constituted mainly of oligochaetas. The feeding preference of the shrimps was decisive in the abundance of natural food, which determined different conversion ration along the experiment (1.3 and 2.1), justifying periodic adjustments of the amount of artificial diets. The shrimps survival was the same for both fertilization regimes (96.6%). The final weight in CP was of 11.89±1.73 g and in TP was of 12.28±1.71 g, with lower cost of the wheat bran in relation to the inorganic fertilizers. The wheat bran showed better performance not only in the water quality maintenance without exchange but also in the availability of natural food, and the performance of the shrimps, contributing to the minimize shrimp culture effluents and its impact on the environment, also in the reduction of the production costs. / O camarão Litopenaeus vannamei adaptou-se muito bem às condições de cultivo na região Nordeste devido as suas características de ampla faixa de tolerância à salinidade e temperatura, resistência ao manuseio, altas taxas de crescimento e de sobrevivência e boa conversão alimentar, contribuindo para colocar o Brasil no mercado produtor e exportador. Mesmo com os bons resultados de produtividade alcançados, ainda há fatores limitantes a serem mais bem estudados, como a alimentação, onde a produção e o manejo adequado do alimento natural contribuem para melhorar a viabilidade econômica e ambiental do cultivo e representa grande importância nutricional para os organismos cultivados. O presente trabalho teve por objetivo analisar a influência de fertilizante orgânico na disponibilidade de alimento natural (plâncton e bentos) e no crescimento do camarão, com a finalidade de redução dos efluentes de cultivos e dos custos de produção, através de dois regimes de fertilização em quatro tratamentos: 1) CP: Controle (fertilizantes inorgânicos) povoado com 40 juvenis.m-2; 2) CNP: Controle não-povoado; 3) TP: Farelo de trigo (fertilizante orgânico) povoado com 40 juvenis.tanque-2; 4) TNP: Farelo de trigo não-povoado; com três repetições cada. Os tanques experimentais foram preparados com sedimento, aeração individual, sem troca de água, e a alimentação dos camarões, durante 88 dias de cultivo, foi feita através de comedouros, com ração comercial com 35% de proteína bruta, três vezes ao dia, ajustada diariamente em função do consumo. A temperatura da água, oxigênio dissolvido e pH foram mensurados diariamente; a transparência e salinidade foram aferidas semanalmente e amostras de água de cada tanque foram coletadas quinzenalmente para as análises de nitrato, nitrito, amônia total, ortofosfato, silicato, alcalinidade e clorofila a. As coletas para análise de fitoplâncton, zooplâncton, fitobentos e meiobentos foram realizadas quinzenalmente e as coletas de macro-invertebrados foram mensais. Quanto à qualidade da água, os níveis de oxigênio dissolvido foram mais elevados com o farelo de trigo (6,16±0,98 mg.L-1) do que com os fertilizantes inorgânicos (5,92±1,19 mg.L-1). Sob fertilização orgânica, o fitoplâncton apresentou abundância de Bacillariophyceae, principalmente Nitzschia, e rotíferos; o fitobentos esteve constituído de Bacillariophyceae, principalmente por Nitzschia, Amphiprora e Cymbella; o meiobentos principalmente por nematódeos e rotíferos; e os macro-invertebrados constituíram-se principalmente de oligoquetas. A preferência alimentar dos camarões foi determinante na abundância de alimento natural o qual, por sua vez, determinou conversão alimentar diferente ao longo do experimento (1,3 e 2,1), justificando reajustes periódicos da quantidade de ração fornecida. A sobrevivência dos camarões foi a mesma para ambos os regimes de fertilização (96,6%). O peso final no CP foi de 11,89±1,73 g e no TP foi de 12,28±1,71 g, com menor custo do farelo de trigo em relação aos fertilizantes inorgânicos. O farelo de trigo apresentou bom desempenho tanto na manutenção da qualidade da água sem renovação e na disponibilidade de alimento natural, como no desenvolvimento dos camarões, desta forma podendo contribuir para a minimização dos efluentes da carcinicultura e seu impacto sobre o ambiente, bem como na redução dos custos de produção.