The purpose of this thesis is to determine the extent to which strategic communications is being practiced, and its implications on organizational performance in the Canadian arts sector. This thesis discusses the unique characteristics of not-for-profit charitable performing arts organizations within the context of strategic communications. As a mission-based field, the not-for-profit arts sector operates under the premise that it must find a market for its product, instead of finding a product for its market. Building on communication and arts marketing theories, this thesis posits that strategic communications management can contribute to the success of arts organizations and address the gap between arts products and its market. In particular, this thesis analyzes the following components of strategic communications management, in relation to the practices of the Canadian arts sector: relationship management/marketing, interpersonal relationship values, organization public relationship values, and market orientation. / Thesis / Master of Communications Management (MCM) / The purpose of this thesis is to determine the extent to which strategic communications is being practiced, and its implications for organizational performance in the Canadian arts sector. This thesis discusses the unique characteristics of not-for-profit charitable performing arts organizations within the context of strategic communications. Building on communication and arts marketing theories, this thesis posits that strategic communications management can contribute to the success of arts organizations and address the gap between arts products and patrons.

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Doctor of Philosophy / Department of Physics / Vinod Kumarappan / In this thesis, our work on developing new techniques to measure and enhance field-free molecular alignment and orientation is described. Non-resonant femtosecond laser pulses are used to align and orient rotationally-cold gas-phase molecules. The time-dependent Schrodinger equation is solved to simulate the experimental results. A single-shot kHz velocity map imaging (VMI) spectrometer is developed for characterizing 1D and 3D alignment. Stimulated by a novel metric for 3D alignment proposed by Makhija et al. [Phys. Rev. A 85,033425 (2012)], a multi-pulse scheme to improve 3D alignment is demonstrated experimentally on difluoro-iodobenzene molecules and the best field-free 3D alignment is achieved. A degenerate four wave mixing probe is developed to overcome limitations in VMI measurement; experiments on different types of molecules show good agreement with computational results. Highly aligned linear molecules are used for high harmonic generation experiments. Due to the high degree of alignment, fractional revivals, variation of revival structure with harmonic order and the shape resonance and Cooper minimum in the photoionization cross section of molecular nitrogen are all observed directly in experiment for the first time. Enhanced orientation from rotationally cold heteronuclear molecules is also demonstrated. We follow the theory developed by Zhang et al. [Phys. Rev. A 83, 043410 (2011)] and demonstrate experimentally for the first time that for rotationally cold carbon monoxide an aligning laser pulse followed by a two-color laser pulse can increase field-free orientation level by almost a factor of three compared to using just the two-color pulse.

Since the early 1990s entrepreneurship education has experienced a significant interest and growth in South Africa, due to the fact that it plays a very important part in the success of businesses, whether it is a new or an existing business venture. Corporate entrepreneurship can be defined as the development of new ideas and opportunities within a large organisation and is characterized by individuals who are energetic, creative, innovative, self-confident and take calculated risks. When looking at the entrepreneurial orientation variables, Autonomy, Innovativeness, Risk-taking, Pro-Activeness and Competitive aggressiveness in any organisation, they require an acceptable climate to ensure that each dimension prosper. The line, middle and senior managers play an important role in entrepreneurial actions, whether it is part of creating the climate or driving the process once initiated. Entrepreneurial success factors such as creativity, innovation, risk orientation, leadership, good human relations, a positive attitude and perseverance, are all attributes of successful entrepreneurs. The primary research focus of this study has been to investigate the influence of entrepreneurial orientation variables (Autonomy, Innovativeness, Risk-taking, Pro- Activeness and Competitive aggressiveness) on the perceived success in a personal protective equipment organisation in South Africa. For the purpose of this study, the business success has been measured by means of two dependent variables namely Business growth and Business development and improvement. An empirical study has been conducted by using a questionnaire that measured five dimensions regarding entrepreneurial orientation. Data from 42 participants have been collected and analysed, and the results indicate that the organisation have certain aspects of entrepreneurial orientation present. The results show that the managers in the personal protective equipment business perceived that the entrepreneurial orientation variable Innovativeness have a positive influence on their Business Growth. An important relationship between the independent variable Innovativeness and the dependent variable Business development and improvement has been found to exist. Entrepreneurship and entrepreneurial orientation are more than just vibrant words in the industry; they play important roles in the survival and growth of organisations. It is also crucial to understand that the correct climate needs to be fostered within the organisation to ensure that all the various aspects of corporate entrepreneurship are achieved. The organisation will reap greater benefits that could contribute to the business staying the leader in the industry, being more competitive, creating new ventures, and introducing new products and services. The area of significant concern for the organisation is a low or poor tolerance for risktaking. Practical recommendations, suggestions and an action plan are presented in order to improve the entrepreneurial climate of the organisation. / MBA, North-West University, Potchefstroom Campus, 2015

This study intended to establish whether there was a link between the entrepreneurial orientation dimensions and the perceived success of the explosives manufacturing and marketing industry within South Africa. The five dimensions of entrepreneurial orientation (autonomy, innovativeness, pro-activeness, risk-taking and competitive aggressiveness), were used in the study to establish a link between them and the perceived success of the business. A literature study was conducted prior to the survey being distributed and links between the entrepreneurial orientation dimensions and the perceived success were found in other studies. The various studies indicated that the dimensions act either independently or interdependently. Various significant relationships were found in other industries between the entrepreneurial orientation dimensions and perceived success. To conduct the empirical study, a structured questionnaire was distributed to the Sasol Nitro Explosive Division. The questionnaire was distributed by sending out an e-mail containing link that connected the respondents to the questionnaire. After the respondents had completed the survey, a data analysis was done by the statistical department of the North-West University, Potchefstroom Campus. The reliability of the data was tested by calculating the Cronbach alpha coefficients. The instrument data was found to be reliable and could be interpreted as a valid data source. The questionnaire used two dependable variables to measure the business’s perceived success, namely business growth and business development and improvement. The five entrepreneurial orientation dimensions were measured against the dependable variables. A total of 139 respondents’ surveys could be utilized for the analysis. The research within the Sasol Nitro Explosive Division indicated that there was a link between the entrepreneurial orientation dimensions and perceived success. Three of the dimensions indicated a significant relationship with regard to each other, and that of the perceived success of the business. These dimensions were Autonomy, Innovativeness and Pro-activeness. Autonomy and Innovation indicated a significant relationship pertaining to the perceived performance factor of growth within the business and Autonomy while pro-activeness indicated a significant relationship relating to the perceived performance factor of business development and improvement. Recommendations were made to the business to nurture the corporate entrepreneurial environment within the company. / MBA, North-West University, Potchefstroom Campus, 2015

In this study entrepreneurial orientation behaviour, with specific reference to a South African steel manufacturer was examined. The primary objective of this study is to investigate the impact of entrepreneurial orientation in the maintenance divisions on the perceived success of a South African steel manufacturer. A literature study was conducted to define entrepreneurship, intrapreneurship and the constructs of entrepreneurial orientation. The literature study investigated the characteristics of entrepreneurs as well as the benefits that results from entrepreneurial orientation. The determinants of entrepreneurial orientation and the measuring variables of perceived business success were investigated. An overview of the history, operations, management structure and demographics was given as well as the policies and plans pertaining to the maintenance divisions in the organisation which was the object of the study. The study population for the assessment was selected from the Cold Rolling department of the Vanderbijlpark Works of ArcelorMittal, South Africa. The department consisted of five Steel production plants. Questionnaires were administered to the target group of 267 maintenance employees, of which 174 usable questionnaires were returned on which statistical analysis were conducted. The data was tested for reliability by calculating Cronbach’s Alpha coefficients for the different variables of entrepreneurial orientation and perceived success of the organisation. The demographical data was analysed and presented. Descriptive statistics were calculated from the individual responses and presented for the different variables. The relationship between the gender of the repondents and the different entrepreneurial orientation variables was tested to determine whether there were significant practical differences in the means. Lastly, the influence of entrepreneurial orientation constructs on business success was determined and discussed. Conclusions were drawn from the demographic data as well as the different variables of entrepreneurial orientation and perceived success. Recommendations based on the assessment of the data, were made on relevant topics supporting the entrepreneurial orientation of maintenance employees in the study population. The suggested action plan was supported by the assessment, conclusions and recommendations that can be used to improve the entrepreneurial orientation and subsequently improve the perceived business success of the organisation. The study is concluded with analysis of the achievement of objectives of the study and suggestions made for further research that can be conducted. / MBA, North-West University, Potchefstroom Campus, 2015

The objective of this study has been to investigate the influence of an entrepreneurial orientation on the perceived success of personal protective equipment organisations in South Africa. For the purpose of this study, business success has been measured by means of two dependent variables, namely Business development and improvement and Business growth. Structured questionnaires have been administered to managers in one company that is perceived to be the current market leader in the personal protective equipment industry in South Africa. Construct validity of the measuring instrument has been assessed by means of a principal component exploratory factor analysis and by calculating Cronbach alpha coefficients. A literature study on the field of Entrepreneurship has been conducted. The term entrepreneurial orientation consisting of five constructs, namely autonomy, innovation, pro-activeness, risk-taking and competitive aggressiveness, is defined. Perceived success of the industry is defined in terms of growth and development. Both ratings of the constructs and their evaluation of the perceived success of the industry, have been measured, analysed and reported. The results obtained from the questionnaire in conjunction with the literature review, are used to draw conclusions and make recommendations. The study is based on perceived corporate entrepreneurship within the line, middle and senior management levels of SPPE, a division of SAMSAC Africa (Pty) Ltd. The year 2009, has marked a series of economic events that placed the personal protective equipment market under immense pressure to maintain its bottom line growth. The environment within the organisation is constantly changing. SPPE customers, which are mainly the mining industry, have pressurised SPPE to filter cost savings through to them to ensure that they, in turn, alleviate the pressure to cut costs. Costs have been identified as one of the key challenges facing the entire mining sector. In turn, the suppliers of SPPE have also been applying pressure to the company to increase their purchase price, due to increased labour, production and overhead costs. The strengthening of entrepreneurship is an important objective for any organisation that is building its responsiveness to a globalised and changing environment. For SPPE to face the pressures brought to bear upon them by their customers and suppliers respectively, and, coupled with fierce competition in the personal protective equipment industry, it is necessary to review its processes and actively search for new ways to increase its capacity for innovation and competitiveness. The results show that the managers in the participating personal protective equipment business have perceived that the entrepreneurial orientation factors of Pro-activeness, Risk-taking and Autonomy have a positive influence on their business’s development and improvement. A significant relationship within the dependent variable Business development and improvement has also been found to exist within the independent variable Competitive aggressiveness. Corporate entrepreneurship is seen as a critical component to organisational success, especially in organisations that operate in rapidly changing industries. Corporate entrepreneurship can be a solution to large organisations’ lack of innovation, stagnated top-line growth and the inaction that often overtakes the large, mature organisations of the world. Organisations need to consistently search for new opportunities and therefore may benefit from adopting an entrepreneurial orientation. Established organisations may in essence be forced to behave entrepreneurially within the organisation, in order to defend their positions in the market. Competitive successes for organisations require managers to make strategic choices. Strategy is about relating the organisation with its environment and entrepreneurship is about exploiting opportunities in the same environment. To enhance the entrepreneurial orientation in personal protective equipment businesses, it is recommended that the word “entrepreneurship” should specifically be included in the vision statement of the businesses, setting goals and developing strategies for entrepreneurship. The focus of the business then becomes opportunity identification, discovery of new sources of value, and product and process innovation that could lead to greater success. / MBA, North-West University, Potchefstroom Campus, 2014

Since the early 1990s entrepreneurship education has experienced a significant interest and growth in South Africa, due to the fact that it plays a very important part in the success of businesses, whether it is a new or an existing business venture. Corporate entrepreneurship can be defined as the development of new ideas and opportunities within a large organisation and is characterized by individuals who are energetic, creative, innovative, self-confident and take calculated risks. When looking at the entrepreneurial orientation variables, Autonomy, Innovativeness, Risk-taking, Pro-Activeness and Competitive aggressiveness in any organisation, they require an acceptable climate to ensure that each dimension prosper. The line, middle and senior managers play an important role in entrepreneurial actions, whether it is part of creating the climate or driving the process once initiated. Entrepreneurial success factors such as creativity, innovation, risk orientation, leadership, good human relations, a positive attitude and perseverance, are all attributes of successful entrepreneurs. The primary research focus of this study has been to investigate the influence of entrepreneurial orientation variables (Autonomy, Innovativeness, Risk-taking, Pro- Activeness and Competitive aggressiveness) on the perceived success in a personal protective equipment organisation in South Africa. For the purpose of this study, the business success has been measured by means of two dependent variables namely Business growth and Business development and improvement. An empirical study has been conducted by using a questionnaire that measured five dimensions regarding entrepreneurial orientation. Data from 42 participants have been collected and analysed, and the results indicate that the organisation have certain aspects of entrepreneurial orientation present. The results show that the managers in the personal protective equipment business perceived that the entrepreneurial orientation variable Innovativeness have a positive influence on their Business Growth. An important relationship between the independent variable Innovativeness and the dependent variable Business development and improvement has been found to exist. Entrepreneurship and entrepreneurial orientation are more than just vibrant words in the industry; they play important roles in the survival and growth of organisations. It is also crucial to understand that the correct climate needs to be fostered within the organisation to ensure that all the various aspects of corporate entrepreneurship are achieved. The organisation will reap greater benefits that could contribute to the business staying the leader in the industry, being more competitive, creating new ventures, and introducing new products and services. The area of significant concern for the organisation is a low or poor tolerance for risktaking. Practical recommendations, suggestions and an action plan are presented in order to improve the entrepreneurial climate of the organisation. / MBA, North-West University, Potchefstroom Campus, 2015

This study intended to establish whether there was a link between the entrepreneurial orientation dimensions and the perceived success of the explosives manufacturing and marketing industry within South Africa. The five dimensions of entrepreneurial orientation (autonomy, innovativeness, pro-activeness, risk-taking and competitive aggressiveness), were used in the study to establish a link between them and the perceived success of the business. A literature study was conducted prior to the survey being distributed and links between the entrepreneurial orientation dimensions and the perceived success were found in other studies. The various studies indicated that the dimensions act either independently or interdependently. Various significant relationships were found in other industries between the entrepreneurial orientation dimensions and perceived success. To conduct the empirical study, a structured questionnaire was distributed to the Sasol Nitro Explosive Division. The questionnaire was distributed by sending out an e-mail containing link that connected the respondents to the questionnaire. After the respondents had completed the survey, a data analysis was done by the statistical department of the North-West University, Potchefstroom Campus. The reliability of the data was tested by calculating the Cronbach alpha coefficients. The instrument data was found to be reliable and could be interpreted as a valid data source. The questionnaire used two dependable variables to measure the business’s perceived success, namely business growth and business development and improvement. The five entrepreneurial orientation dimensions were measured against the dependable variables. A total of 139 respondents’ surveys could be utilized for the analysis. The research within the Sasol Nitro Explosive Division indicated that there was a link between the entrepreneurial orientation dimensions and perceived success. Three of the dimensions indicated a significant relationship with regard to each other, and that of the perceived success of the business. These dimensions were Autonomy, Innovativeness and Pro-activeness. Autonomy and Innovation indicated a significant relationship pertaining to the perceived performance factor of growth within the business and Autonomy while pro-activeness indicated a significant relationship relating to the perceived performance factor of business development and improvement. Recommendations were made to the business to nurture the corporate entrepreneurial environment within the company. / MBA, North-West University, Potchefstroom Campus, 2015

In this study entrepreneurial orientation behaviour, with specific reference to a South African steel manufacturer was examined. The primary objective of this study is to investigate the impact of entrepreneurial orientation in the maintenance divisions on the perceived success of a South African steel manufacturer. A literature study was conducted to define entrepreneurship, intrapreneurship and the constructs of entrepreneurial orientation. The literature study investigated the characteristics of entrepreneurs as well as the benefits that results from entrepreneurial orientation. The determinants of entrepreneurial orientation and the measuring variables of perceived business success were investigated. An overview of the history, operations, management structure and demographics was given as well as the policies and plans pertaining to the maintenance divisions in the organisation which was the object of the study. The study population for the assessment was selected from the Cold Rolling department of the Vanderbijlpark Works of ArcelorMittal, South Africa. The department consisted of five Steel production plants. Questionnaires were administered to the target group of 267 maintenance employees, of which 174 usable questionnaires were returned on which statistical analysis were conducted. The data was tested for reliability by calculating Cronbach’s Alpha coefficients for the different variables of entrepreneurial orientation and perceived success of the organisation. The demographical data was analysed and presented. Descriptive statistics were calculated from the individual responses and presented for the different variables. The relationship between the gender of the repondents and the different entrepreneurial orientation variables was tested to determine whether there were significant practical differences in the means. Lastly, the influence of entrepreneurial orientation constructs on business success was determined and discussed. Conclusions were drawn from the demographic data as well as the different variables of entrepreneurial orientation and perceived success. Recommendations based on the assessment of the data, were made on relevant topics supporting the entrepreneurial orientation of maintenance employees in the study population. The suggested action plan was supported by the assessment, conclusions and recommendations that can be used to improve the entrepreneurial orientation and subsequently improve the perceived business success of the organisation. The study is concluded with analysis of the achievement of objectives of the study and suggestions made for further research that can be conducted. / MBA, North-West University, Potchefstroom Campus, 2015