This study intended to establish whether there was a link between the entrepreneurial orientation dimensions and the perceived success of the explosives manufacturing and marketing industry within South Africa. The five dimensions of entrepreneurial orientation (autonomy, innovativeness, pro-activeness, risk-taking and competitive aggressiveness), were used in the study to establish a link between them and the perceived success of the business. A literature study was conducted prior to the survey being distributed and links between the entrepreneurial orientation dimensions and the perceived success were found in other studies. The various studies indicated that the dimensions act either independently or interdependently. Various significant relationships were found in other industries between the entrepreneurial orientation dimensions and perceived success. To conduct the empirical study, a structured questionnaire was distributed to the Sasol Nitro Explosive Division. The questionnaire was distributed by sending out an e-mail containing link that connected the respondents to the questionnaire. After the respondents had completed the survey, a data analysis was done by the statistical department of the North-West University, Potchefstroom Campus. The reliability of the data was tested by calculating the Cronbach alpha coefficients. The instrument data was found to be reliable and could be interpreted as a valid data source. The questionnaire used two dependable variables to measure the business’s perceived success, namely business growth and business development and improvement. The five entrepreneurial orientation dimensions were measured against the dependable variables. A total of 139 respondents’ surveys could be utilized for the analysis. The research within the Sasol Nitro Explosive Division indicated that there was a link between the entrepreneurial orientation dimensions and perceived success. Three of the dimensions indicated a significant relationship with regard to each other, and that of the perceived success of the business. These dimensions were Autonomy, Innovativeness and Pro-activeness. Autonomy and Innovation indicated a significant relationship pertaining to the perceived performance factor of growth within the business and Autonomy while pro-activeness indicated a significant relationship relating to the perceived performance factor of business development and improvement. Recommendations were made to the business to nurture the corporate entrepreneurial environment within the company. / MBA, North-West University, Potchefstroom Campus, 2015

This study intended to establish whether there was a link between the entrepreneurial orientation dimensions and the perceived success of the explosives manufacturing and marketing industry within South Africa. The five dimensions of entrepreneurial orientation (autonomy, innovativeness, pro-activeness, risk-taking and competitive aggressiveness), were used in the study to establish a link between them and the perceived success of the business. A literature study was conducted prior to the survey being distributed and links between the entrepreneurial orientation dimensions and the perceived success were found in other studies. The various studies indicated that the dimensions act either independently or interdependently. Various significant relationships were found in other industries between the entrepreneurial orientation dimensions and perceived success. To conduct the empirical study, a structured questionnaire was distributed to the Sasol Nitro Explosive Division. The questionnaire was distributed by sending out an e-mail containing link that connected the respondents to the questionnaire. After the respondents had completed the survey, a data analysis was done by the statistical department of the North-West University, Potchefstroom Campus. The reliability of the data was tested by calculating the Cronbach alpha coefficients. The instrument data was found to be reliable and could be interpreted as a valid data source. The questionnaire used two dependable variables to measure the business’s perceived success, namely business growth and business development and improvement. The five entrepreneurial orientation dimensions were measured against the dependable variables. A total of 139 respondents’ surveys could be utilized for the analysis. The research within the Sasol Nitro Explosive Division indicated that there was a link between the entrepreneurial orientation dimensions and perceived success. Three of the dimensions indicated a significant relationship with regard to each other, and that of the perceived success of the business. These dimensions were Autonomy, Innovativeness and Pro-activeness. Autonomy and Innovation indicated a significant relationship pertaining to the perceived performance factor of growth within the business and Autonomy while pro-activeness indicated a significant relationship relating to the perceived performance factor of business development and improvement. Recommendations were made to the business to nurture the corporate entrepreneurial environment within the company. / MBA, North-West University, Potchefstroom Campus, 2015

Companies are always trying to increase their sales and revenue, but nowadays due to technology advancement, competence and the fast moving economy this task becomes more difficult as time goes by. This is where innovation walks in, to find new ways to add value to customers, increasing profit and even find new potential markets. As part of implementing innovative practices, many companies have added corporate entrepreneurship to their structure, to look for new business models that reach diverse customers within the same industry. Getting in the mind of customers, trying to decipher unspoken needs and matching problems to new solutions is part of the insighting process that has to be done when attempting idea incubation. This research seeks to provide a methodology to make the insighting process for early idea validation, in a corporate environment, less manual and more mechanical. For this purpose the Stockholm division of Telia Company was used as study case and main source of data recollection, which brings the research results to a practical use and analysis.