This essay is first and foremost an exploration of the melodramatic themes in John Fowles The French Lieutenant’s woman. By defining melodramatic plot events and analyzing the novels postmodern narrative as a melodramatic element in its own right, this study’s purpose is to explain what makes the reader react in a specific way – Or more specifically: feel alienated by the books narrator.                       Throughout the study, I’ve analyzed specific melodramatic examples in The French Lieutenant’s Woman; Its multiple endings, the meta-fictional narrator and its characters and connected them to the melodramatic genre and sensibility in an attempt to define the reader’s emotions towards a seemingly unconventional narrative.

Thesis advisor: Christopher L. Constas / This work presents the post-modern problem in philosophy. It first presents knowledge as subjective or perspectival through the work of Martin Heidegger's Being and Time. Part Two aims to show, how, in the midst of post-modern relativism, meaningful truths may be constructed in society. / Thesis (BA) — Boston College, 2005. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: College Honors Program.

Thesis (M.M. (Strategic Marketing))--University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, 2014. / The world as we know it is rapidly transforming into what is frequently referred to by many scholars as the era of „postmodernism‟. The postmodern consumer is more flexible, instinctive, more individualistic in preference and needs, and builds an identity through the products he/she consumes. Postmodern consumers are exposed to increased levels of advertising clutter and are becoming difficult to reach via traditional media. As a result, marketers have found alternative methods to get their message across and have looked at innovative ways to engage postmodern consumers and have turned their attention towards non-conventional advertising practices such as product placement within mass media entertainment. Reality television has emerged as a prominent genre in South Africa among young adults (Generation Y) and the incidence of product placements within these shows has grown substantially over the past few years. With marketing spend allocated to traditional television advertising (when marketing to Generation Y), the research aims to explore if traditional television advertising is effective compared to product placement in reality television in creating brand awareness and brand identity. It also aims to identify if product placement in reality television can be integrated as an element in IMC strategies.

anekdota is an exploration of the form of short short fiction. The exploration contains original works of fiction as short as five words and as long as twelve-hundred words. The exploration seeks new forms for fiction by frustrating and manipulating our traditional sense of story structure. At times, the exploration also investigates a form of conceptual art known as "found language" whereby original material is created by transforming, reframing, and collaging previously published material. anekdota translates from the Greek as "unpublished things." / by Scott Wood. / Thesis (M.F.A.)--Florida Atlantic University, 2011. / Includes bibliography. / Electronic reproduction. Boca Raton, Fla., 2011.

This thesis examines the American novelist Norman Mailer’s relationship to the 20th century avant-garde. Mailer is often remembered as a pioneer in the new documentary modes of subjective non-fiction of the sixties. Looking beyond the decade’s themes of fact and fiction, this thesis opens up Mailer’s aesthetics in general to other areas of historical and theoretical enquiry, primarily art history and psychoanalysis. In doing so, it argues that Mailer’s work represents a thoroughgoing aesthetic and political response to modernism in the arts, a response that in turn fuels a critical opposition to postmodern aesthetics. Two key ideas are explored here. The first is narcissism. In the sixties, Mailer was an avatar of what Christopher Lasch called the “culture of narcissism”. The self-advertising non-fiction was related to an emerging postmodern self-consciousness in the novel. Yet the myth of Narcissus has a longer history in the story of modernist aesthetics. Starting with the concept’s early articulation by Freudian psychoanalysis, this thesis argues that narcissism was for Mailer central to human subjectivity in the 20th century. It was also a defining trait of technological modernity in the wake of the atom bomb and the Holocaust. Mailer, then, wasn’t just concerned with the aesthetics of narcissism: he was also deeply concerned with its ethics. Its logic is key to almost every major theme of his work: technology, war, fascist charisma, sexuality, masculinity, criminality, politics, art, media and fame. This thesis will also examine how narcissism was related for Mailer to themes of trauma, violence, facing and recognition. The second idea that informs this thesis is the theoretical question of “the real”. A later generation of postmodernists thought that Mailer’s initially radical work was excessively grounded in documentary and traditional literary realism. Yet while the question of realism was central for Mailer, he approached this question from a modernist standpoint. He identified with the modernist perspectivism of Picasso and his eclectic “attacks on reality”, and brought this modernist humanism to a critical analysis of postmodernism. The postwar (and ongoing) debates about postmodern and realism in the novel connect in Mailer, I argue, to what Hal Foster calls the “return of the real” in the 20th century avant-garde. This thesis also links Mailer to psychoanalytical views on trauma and violence; anti-idealist philosophy in Bataille and Adorno; and later postmodern art historical engagements with realism and simulation. Mailer’s view was that a hunger for the real was an effect of a desensitising (post)modernity. While the key decade is the sixties, the study begins in 1948 with Mailer’s first novel The Naked and the Dead, and ends at the height of the postmodern eighties. Drawing on a range of postmodern theory, this thesis argues that Mailer’s fiction sought to confront postmodern reality without ceding to the absurdity of the postmodern novel. The thesis also traces Mailer’s relationship to a range of contemporary art and visual culture, including Pop Art (and Warhol in particular), and avant-garde and postmodern cinema. This study also draws on a broad range of psychoanalytical, feminist and cultural theory to explore Mailer’s often troubled relationship to narcissism, masculinity and sexuality. The thesis engages a complex history of feminist perspectives on Mailer, and argues that while feminist critique remains necessary for a reading of his work, it is not sufficient to account for his restless exploration of masculinity as a subject. In chapter 7, the thesis also discusses Mailer’s much-criticised romantic fascination with black culture in the context of postcolonial politics.

This thesis focuses on the mature development of Christine Brooke-Rose’s experimental fiction, taking particular interest in the exemplary texts Between and Thru. I argue that these texts both critically refigure and respond to central aspects of the poststructuralist debate. I investigate Between and Thru specifically in relation to the theories of Irigaray, Barthes (in the case of Between), Derrida and Kristeva (in the case of Thru), demonstrating how the two novels develop these theorists’ core tenets in an innovative manner that critics have failed to recognise up to this point. Starting – in the first chapter – from Brooke-Rose’s first four conventional novels, I explore the issues which lie at the basis of the experimental direction she comes to take, and investigate her first two experimental novels, Out and Such. The second chapter explores Between in relation to the debate over language and identity, whereas the third chapter investigates the way the novel addresses the gender issue as related to language. The fourth chapter concentrates on Thru’s narrative technique in order to better elucidate – in the fifth and sixth chapters – how the novel succeeds in resolving both the tension generated by the notion of language as linked to the representation of an ontologically unstable reality, and the narrative anxiety deriving from the dispute around the death of the author and the ontological status of characters. The seventh chapter offers an overview of Brooke-Rose’s fictional output after Thru, while the eighth and final chapter aims at further positioning Brooke- Rose in the context of the postmodern debate, showing how her work represents a countertendency to the nihilist attitude engendered by the major critical tenets of postmodernism. The thesis thus sheds light on the importance and role of Brooke-Rose as a highly innovative intellectual figure, while rethinking some of the main literary implications of the postmodernist debate.

The philosopher Martin Heidegger describes humour as a response to human 'thrownness' in the world. This thesis argues that there is a form of humour which can be usefully described as postmodern humour and that postmodern humour reflects the experience of being 'thrown' into postmodernity. Postmodern humour responds to and references the fears, fixations, frameworks and technologies which underpin our postmodern existence. It is further contended that South Park is an example of postmodern humour in the way that it exhibits a carnivalesque postmodern narrative impulse which attacks the meta-narrative style explanations of contemporary events, trends and fashions offered in the popular media. South Park's carnivalesque humour is a complex critique on a society in which television is a primary instrument of communication, a centre-piece to many people's lives, and a barometer of contemporary culture, while at the same time drawing attention to the fact that the medium being satirised is also used to perform the critique. A large portion of this thesis is devoted to examining and interrogating the discursive properties of humour as compared to seriousness, an endeavour which also establishes some interesting links to postmodern philosophical discourse. This can be succinctly summarized by the following: 1. Humour is a form of discourse which simultaneously refers to two frames of reference, or associative contexts. Therefore humour is a bissociative form of discourse. 2. Seriousness is a form of discourse which relies on a singular associative context. 3. The legally and socially instituted rules which govern everyday life use serious discourse as a matter of practical necessity. 4. Ambiguity, transgression and deviancy are problematic to serious discourse (and therefore the official culture in which it circulates), but conventions of humorous discourse. 5. Humorous discourse then, challenges the singularity and totality of the official discourses which govern everyday life. Subsequently, humour has been subjected to a variety of controls, most notably the 'policing the body' documented in the writings of Norbert Elias and Michel Foucault. 6. Humour can therefore be understood to function in a manner similar to Jean-Fran ois Lyotard's concept of little-narrative's, which destabilize the totality of official meta-narratives. Furthermore, this thesis proposes strong links between the oppositional practices of the medieval carnival, as outlined by Mikhail Bakhtin, and the produced-for-mass-consumption humour of South Park. However, it also demonstrates that although South Park embodies the oppositional spirit of the carnival, it lacks its fundamentally social nature, and therefore lacks its politically resistant potency. More specifically it is argued that the development and prevalence of technologies such as television, video/DVD, and the internet, allows us to access humour at any time we wish. However, this temporal freedom is contrasted by the spatial constraints inherent in these communication/media technologies. Rather than officially sanctioned times and places for carnivalesque social gatherings, today, individuals have the 'liberty' of free (private) access to carnivalesque media texts, which simultaneously help to restrict the freedom of social contact that the carnival used to afford. Further to this, it is argued that the fact that South Park, with its explicit derision of authority, is allowed to circulate through mainstream media at all, implies asymmetric conservative action on the part of officialdom. In this sense it is argued that postmodern humour such as South Park is allowed to circulate because the act of watching/consuming the programme also acts as a deterrent to actual radical activity.

This dissertation investigates the apostate: those who have given up the beliefs of their birth religion; and apostasy: the process of foregoing said religion. Beyond empirically derived determinants of religious defection often provided by conventional investigations in the sociology of religion, this thesis treats apostasy as a potential signifier of societal change. It attempts to see apostasy as a window for examining the location, of not only apostasy, but of socialisation, religion, and religiosity as constructs of modernity. It provides an investigation beyond a traditional analysis of apostasy as an aberration or problematic rupture in religious socialisation. Rather, apostasy is explored as a potential signifier of resistance to modernistic constructions of socialisation, religion and religiosity. It asks whether, commensurate with an emerging postmodern condition, there has been a transformation in Foucauldian 'technologies of the self' (1988:18) that allows more agency in the negotiation of the self, religion and religiosity. Chapter One introduces and contextualises the argument. It lays the theoretical framework for the thesis and situates the work in the literature. Chapter Two presents the methodology, reviews preliminary statistical findings, and offers the apostasy typology. Chapters Three and Four examine religious socialisation and epistemological orientation of religious disaffiliation. Chapter Five discusses post apostatic re-formations of the self and Chapter Six concludes the thesis with a discussion of the potential need for post apostatic religiosity. / Doctor of Philosophy (PhD)

In this dissertation, aspects of the creative process involved in `writing the past' are theorised from the site of practice, from the viewpoint of the empirical author. Certain poststructuralist and postmodernist discourses, however, have problematised and de-stabilised the concepts of `history' and the `past', and called into question the unitary and authoritative nature of `truth', `knowledge' and `reality'. These contestings of the ontological status of `history' have alerted us to the importance of previously marginalised perspectives on historical `reality', especially those relating to gender, race and religion. This situation presents considerable challenges to the writer of historical fiction and the historian alike, rendering it difficult, if not impossible, to reconstruct the `past' without irony. In the light of a general `crisis of representation', fiction purporting to deal with an increasingly elusive `past' can no longer proceed in the relatively uncomplicated manner of the traditional historical novel, with its emphasis on sustaining the referential illusion of the empirical `past', as though the `truth' of `past events' could be revealed `as it really was'. Some of the options for re-writing history figurally are considered, and my novel Watermarks situated within them as a blend of traditional historical fiction, neo-historical or revisionary fiction, and the more extreme or satirical forms of historiographic metafiction which radically revise, challenge or subvert established ways of `writing the past'. The focus of the latter two forms is not so much on history as objective facts and artifacts, as on the pluralistic, and sometimes relativistic, concept of history as perspective(s). The dissertation explores the genesis of Watermarks, the theoretical and practical implications of writing a neo-historical fiction, the difficulties of `writing the past', and the fictional strategies employed to address them. The metafictional strategies of framed narratives or inset tales, multiple (and sometimes unreliable) narrators, and transformative repetitions of prior texts (intertextuality) are examined in the light of Bakhtin's concept of the "dialogic of the imagination", and are shown to be an important means by which past worlds may be established and at the same time subverted in the discourse of the novel. Each of these strategies re-affirms a view of `history' and the `past' as a matter of mediated and provisional `truths'. The role of intertextuality in particular is examined at length, firstly in terms of its theoretical implications for the traditional view of the author as originator of the text, and secondly in practical terms as an important means of producing a multivocal, interrogative text, a vital source of the diverse `languages' which characterise the discourse of the novel.

Although various film critics and academics have located the Gothic in Antipodean cinema, there has been no in-depth study of the Gothic and its ideological entanglements with postmodernism within this cinema. This study is divided into two parts and locates the (postmodern) Gothic in twelve Australian/New Zealand films ranging from Ted Kotcheff’s Wake in Fright (1971) to Peter Jackson’s Heavenly Creatures (1994). Part one theorizes the Gothic as a subversive cultural mode that foreshadows postmodernism in terms of its antithetical relationship with Enlightenment ideals. Interconnections are made between proto-postmodern aspects of early Gothic literature and the appropriation and intensification of these aspects in what has been dubbed the postmodern Gothic. The dissertation then argues that the Antipodes was/is constructed through Euro-centric discourse(s) as a Gothic/(proto)-postmodern space or place, this construction manifest in, and becoming intertwined with the postmodern in post 1970s Antipodean cinema. In part two, a cross-section of Australian/New Zealand films is organized into cinematic sub-genres in line with their similar thematic preoccupations and settings, all films argued as reflecting a marked postmodern Gothic sensibility. In its conclusion, the study finds that “Antipodean Gothic cinema”, particularly since the 1970s, can be strongly characterized by its combining of Gothic/postmodernist modes of representation, this convergence constitutive of a postmodernized version of the Gothic which is heavily influenced by Euro-centric constructions of the Antipodes in Gothic/(proto)-postmodern related terms.