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The purposes of this study will be to determine and pinpoint the problems of greatest current significance in electronic parts wholesaling; to describe and analyze the problems selected, utilizing case illustrations where needed to more effectively present the problem or possible solutions to the problem; and to indicate possible means of solving each problem.

Master of Arts / Department of Sociology, Anthropology, and Social Work / Robert Schaeffer / The purpose of this research started with a Cold War perspective of looking at the Pro-Choice and Pro-Life movement in the state of Kansas. They are in opposition of one another, so how do they communicate and see one another? Interviews were done in four cities in Kansas and with one organization located in Kansas City, Missouri that is responsible for their national organization’s mission in Kansas. Eighteen individuals were interviewed, which was split evenly with nine Pro-Choice and nine Pro-Life advocates in leadership or communication positions. Race, sex, religion, and age are all considered in the research. Most of the Pro-Choice organizations were found to be focused on multiple issues besides abortion, while all but one of the Pro-Life organizations were focused on the issue of abortion almost exclusively. There was a regional disconnect that showed a major difference of the thinking between the Kansas City metro area based organizations and the Wichita area based organizations, as the Wichita area advocates spoke more in detail about the events of the Summer of Mercy in 1991 and the death of Dr. Tiller in 2009. The research found that the Cold War analogy of the two sides works to only an extent, as the messages sent out are not directly sent to one another, even though both sides read what their opposition is saying. There might be subconscious messaging going on with some knowing the opposition is reading what they have to say. The learning factor for opposition organizations is that they are learning news tactics and how they should counter the actions and messages of the other side. Almost all direct communication between the two sides has been cutoff, thus that is where the Cold War analogy falls short as a comparison because both sides feel there is no agreeable middle ground or purpose for negotiations.

Non-profit organizations are different from profit organizations in many ways. One important aspect is that their operation is mainly built up by volunteers giving their timeand contributing to the operations within the organization. This is also one of the biggest issues non-profit organizations have to face daily, the fact that the management constantly be on the search for new volunteers. We decided that we wanted to know how some of these non-profit organizations work towards motivating and retaining their volunteers and if and how this work could be improved. We have done our research on the organizations the Red Cross, Save the Children and YMCA. We chose to do aqualitative research in order to get to know the organization and the people behind it enough to be able to answer our research question. We conducted the interviews with at least one person from each of the organizations that were in a managerial position and we also carried out interviews with a number of volunteers from each of the organizations from different operations.To be able to make conclusions from the empirical findings that we got we used a number of theories on the different subjects such as motivation and organizational theories. The empirical findings that we gathered from the interviews provided us with an insight in the organizations that we had hoped for as well as answers to our questions in a sufficient way. We found out what the major issues these organizations were struggling with according to the managers and from the volunteers we got information on how they want to be motivated and how that could help improve the work carried out by the volunteers.We have come up with suggestions on how this work could be improved for the best of both the organizations and the volunteers within them. The conclusions that we make from this is that there are simple but effective ways that these organizations can improve their work towards motivating and retaining their volunteers such as; creating a feeling of belonging with the organization by arranging meetings and gatherings; improving the communication between higher management and the volunteers in order to convey the mission and reason to why this work is carried out; and by giving the volunteers an opportunity to contribute in the way that fit them at different times in their life.

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Abstract Since non-profit organizations (NPO) in Taiwan have been developing rapidly, they have to compete for the limited resources in the society. In the meantime, the depression has made the government increase its budget deficit so industry and people reduce their donation. Waiting for the donation can no longer cope with the service cost. Non-profit organizations (NPO) begin to learn to construct and apply commercial marketing channels, and think how to use the least resources, manpower and equipment to frame suitable marketing channels. Thus, they can get what they need and provide service to invite more people to attend public welfare so as to create the greatest value for the society. This is the motif of the research. The purpose of this research is to investigate the relativity between the service specialty of non-profit organizations and the variety and proficiency of marketing channels hoping to achieve the purposes. First, what are the differences between service characteristics and gaining resources of non-profit organizations in choosing marketing channels. Second, what are the contents and levels of marketing channels for non-profit organizations. Third, what are the proficiency orientations on raising resources and service promotion of the marketing channels chosen by non-profit organizations. This research adopted literature analysis and case studies. We chose eight non-profit organizations which provide the welfare for the mentally and physically challenged, the so called social charity groups, and interview them about the relations between their service and marketing. The results are as follows: 1. Marketing channels of non-profit organizations are similar. However, the differences of individual mission statement, service specialty and resources will influence their choice on major marketing channels. 2. To achieve missions with rare resources, singular and multiple marketing strategies are suitable for non-profit organizations 3. The construction of organization channels depends on the cooperation of outer organized systems. Therefore, the cooperation model among channel members will influence the effects of marketing channels. 4. Non-profit organizations have not established sound estimated mechanism on their chosen marketing channels for raising fund and service promotion. 5. Digital marketing channels are new marketing ones to be learned. At the end, this research makes a conclusion and gives some suggestions according to the analyzed discussions of the investigations above. We hope that it can provide a reference for marketing fellows in industry and non-profit organizations, and for further research. Keywords£ºNon-profit organizations (NPO)¡¢Marketing Channel

Thesis (M.S.)--Oregon State University, 2009. / Printout. Includes bibliographical references (leaves 32-33). Also available on the World Wide Web.