The Retail industry is one of the most important areas in the Real Estate field. In retailing, design involves several aspects to create a communicative and attractive environment. Retailers are in an incessant search for the most vanguard design methods for branding promotion and customer attraction. Therefore, the architectural design is a significant strategy to increase commercial performance and a vital element for the store environment. This research aims to investigate the architectural concepts in retail research and to comprehend the design strategies for the spatial attractiveness. Based on the retail design research reviews, it is expected to find and comprehend the relation between available architectural concepts in retail research and the application for the shopping experience. / Detaljhandeln är en av de viktigaste områdena inom fastighetsbranchen. Inom detaljhandeln används design i flera aspekter för att skapa en kommunikativ och attraktiv miljö. Detaljhandeln söker konstant efter de mest avancerade designmetoderna för att marknadsföra sitt varumärke och och öka kundattraktion. Därför är arkitekturen en viktig strategi för att öka de kommersiella resultaten och ett viktigt element för butiksmiljön. Denna uppsat s syftar till att undersöka de arkitektkoncepten inom detaljhandeln och att förstå designstrategierna för rumslig attraktionskraft. Baserat på studier av detaljhandelsdesign och analys av designmetoder förväntas man hitta och förstå förhållandet mellan tillgängliga arkitektoniska koncept inom detaljhandelsforskning och applikationen för shoppingupplevelsen.

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The purpose of this research is to develop an established assortment-planning model identifying procedures and activities for women's wear retail buyers. This research built three assortment-planning models: (a) a conceptual moddel based on a secondary data analysis, (b) a practical-use model based on interviews using questionnaire and a set of activity cards, (c) the suggested model based on the conncetion analysis of the previous two models. Integrated DEFinition (IDEF) Functional modeling method was used to describe procedures and variables of functional activities of assortment planning and to increase the consistency of a model developing process. The variables of functional activities were determined as input, mechanism, constraint, connection, and output based on IDEF0 diagram format. Other research and pilot interviews confirmed the reliability of methodology. Experts and interviewees validated the three models. The abstract level of the suggested assortment-planning model included following concepts: (a) problem recognition, (b) information search, (c) qualitative evaluation, (d) quantitative evaluation, (e) product selection plan, and (f) plan sales. / Ph. D.