O design social é um tema que a literatura do design trata desde a década de 60, contudo até hoje existem lacunas teóricas e metodológicas que afetam a prática profissional e o ensino do design, reduzindo o seu impacto social. Neste trabalho o design social é entendido como uma área maior que engloba o projeto de produtos e serviços e, portanto, tem contribuição direta para o bem-estar e a qualidade de vida das pessoas, através da resolução de problemas sociais. O trabalho se sustenta em dois grandes grupos de dados: as abordagens de design social, reunidas a partir de levantamento bibliográfico; e os kits de ferramentas voltados ao tema, reunidos através de pesquisa documental. A partir de uma revisão de literatura sistemática e integradora destes grupos, o trabalho se propõe a reunir e organizar o conhecimento destas áreas a fim de gerar um quadro teórico que colabore para o incentivo à pesquisa e ao ensino do design, mais adequado à realidade de crises humanitárias, políticas e econômicas com a qual se convive em nível global. / Social design is a theme that the design literature talks from the 60s, but until today are theoretical and methodological gaps that affect professional practice and teaching of design, reducing their social impact. In this work the social design is understood as a larger area that includes the design of products and services and therefore has direct contribution to people’s well-being and quality of life, by solving social problems. The work is grounded on two groups of data: the social design approaches, gathered from bibliographic research; and the toolkits geared to the theme, gathered through documental research. From a systematic and integrating literature review of these groups, the study aims to gather and organize the knowledge of these areas in order to generate a theoretical framework to collaborate to encourage the research and education in this field, as well the professional practice, more suited to the reality of humanitarian, political and economic crises with which we live globally.

O design social é um tema que a literatura do design trata desde a década de 60, contudo até hoje existem lacunas teóricas e metodológicas que afetam a prática profissional e o ensino do design, reduzindo o seu impacto social. Neste trabalho o design social é entendido como uma área maior que engloba o projeto de produtos e serviços e, portanto, tem contribuição direta para o bem-estar e a qualidade de vida das pessoas, através da resolução de problemas sociais. O trabalho se sustenta em dois grandes grupos de dados: as abordagens de design social, reunidas a partir de levantamento bibliográfico; e os kits de ferramentas voltados ao tema, reunidos através de pesquisa documental. A partir de uma revisão de literatura sistemática e integradora destes grupos, o trabalho se propõe a reunir e organizar o conhecimento destas áreas a fim de gerar um quadro teórico que colabore para o incentivo à pesquisa e ao ensino do design, mais adequado à realidade de crises humanitárias, políticas e econômicas com a qual se convive em nível global. / Social design is a theme that the design literature talks from the 60s, but until today are theoretical and methodological gaps that affect professional practice and teaching of design, reducing their social impact. In this work the social design is understood as a larger area that includes the design of products and services and therefore has direct contribution to people’s well-being and quality of life, by solving social problems. The work is grounded on two groups of data: the social design approaches, gathered from bibliographic research; and the toolkits geared to the theme, gathered through documental research. From a systematic and integrating literature review of these groups, the study aims to gather and organize the knowledge of these areas in order to generate a theoretical framework to collaborate to encourage the research and education in this field, as well the professional practice, more suited to the reality of humanitarian, political and economic crises with which we live globally.

O design social é um tema que a literatura do design trata desde a década de 60, contudo até hoje existem lacunas teóricas e metodológicas que afetam a prática profissional e o ensino do design, reduzindo o seu impacto social. Neste trabalho o design social é entendido como uma área maior que engloba o projeto de produtos e serviços e, portanto, tem contribuição direta para o bem-estar e a qualidade de vida das pessoas, através da resolução de problemas sociais. O trabalho se sustenta em dois grandes grupos de dados: as abordagens de design social, reunidas a partir de levantamento bibliográfico; e os kits de ferramentas voltados ao tema, reunidos através de pesquisa documental. A partir de uma revisão de literatura sistemática e integradora destes grupos, o trabalho se propõe a reunir e organizar o conhecimento destas áreas a fim de gerar um quadro teórico que colabore para o incentivo à pesquisa e ao ensino do design, mais adequado à realidade de crises humanitárias, políticas e econômicas com a qual se convive em nível global. / Social design is a theme that the design literature talks from the 60s, but until today are theoretical and methodological gaps that affect professional practice and teaching of design, reducing their social impact. In this work the social design is understood as a larger area that includes the design of products and services and therefore has direct contribution to people’s well-being and quality of life, by solving social problems. The work is grounded on two groups of data: the social design approaches, gathered from bibliographic research; and the toolkits geared to the theme, gathered through documental research. From a systematic and integrating literature review of these groups, the study aims to gather and organize the knowledge of these areas in order to generate a theoretical framework to collaborate to encourage the research and education in this field, as well the professional practice, more suited to the reality of humanitarian, political and economic crises with which we live globally.

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Yes / This Case Study paper presents the first exploration of Speculative Design as a participatory democracy method for navigating the future of ageing in Malaysia. Speculative Design in the context of Global South is emerging, but without much data on how it is applied within different socio-economic conditions from the Global North countries. This Case Study considers the challenges and opportunities of employing Speculative Design as policy identification and development method from the context of Malaysia, a Global South country with its own unique characteristics. The paper concludes by suggesting that the novelty of Speculative Design as a policy-design approach in Global South countries, such as in Malaysia, requires the right selection of provocations and culturally familiar content to ease introduction of the methodology. Also, the efficacy of this approach as a participatory design application would require further enculturation within targeted communities, as well as sustained engagement through Champions. / This work was supported by the UKRI Arts and Humanities Research Council [grant number: AH/S005684/1].

Könsnormerna bekräftas av föräldrar redan från barnets födsel, genom att välja könsstereotypiska leksaker, som enligt samhällets normer delar upp barnen mellan de biologiska könen. Detta påverkar inte endast barnets syn på sig själv utan även hur andra ser och behandlar barnet. Ett antal studier visar hur stereotypa leksaker ger barn en snäv syn på verkligheten och deras framtidsvisioner, något som påverkar jämställdheten mellan könen i framtiden. Det som saknas i litteraturen är föräldrars känslomässiga koppling till könsstereotypiska leksaker och problemen de står inför som resulterar i att de gör stereotypa leksaksval. I detta arbete blir det tydligt att föräldrar vill variera lek men att uppmuntra till detta tar för mycket tid och baserar då val av lek och leksaker framförallt på barnets egen vilja. För att exemplifiera en tänkbar lösning på detta problem utformades en produkt som underlättar för föräldrar att variera och göra normbrytande lek med barnets redan existerande leksaker. Detta arbete påpekar en viktig byggsten för ett framtida jämställt samhälle och hur detta lättare kan uppnås genom design. / Gender norms are validated by parents from the birth of a child by choosing gender stereotypical toys according to societal norms which divide children among the biological sexes. This affects not only the child's self-image but also how others judge and treat the child. A number of studies show how stereotypical toys give children a narrow world view and their visions for the future, something that affects gender equality. Parents' emotional bond to gender stereotypical toys and the difficulties they face that result in them making stereotypical toy choices is what is missing in the literature. In this project it becomes apparent that parents wants to vary play, but encouraging this takes too much time which leads the parents to make stereotypical choices of toys and play primarily based on their child's own will. To exemplify a possible solution to this problem, a product was designed, that makes it easier for parents to vary and make norm-breaking play with their child's already existing toys. This study points out an important building block for an equal future society and how this can be more easily achieved through design.

Der Umgang mit Ressourcen baut im aktuellen Produktions- und Konsumsystem auf preiswerten Naturverbrauch und globale soziale Missstände. Um tiefgreifende Lösungen für die dringendsten Herausforderungen des 21. Jahrhunderts zu erreichen, ist eine Umgestaltung des derzeitigen Wirtschafts- und Gesellschaftssystems ein wichtiger Ansatz, diesen komplexen sozialen Herausforderungen zu begegnen. In den letzten Jahrzehnten wird die Circular Economy von einer zunehmenden Anzahl unterschiedlicher Akteure aus Politik, Wirtschaft, Wissenschaft und Zivilgesellschaft als vielversprechende Nachhaltigkeitsstrategie diskutiert. Wertschöpfungsketten sollen dabei in Wertschöpfungskreisläufe transformiert werden, indem Produkte und deren Komponenten repariert, wiederverwendet oder recycelt – im besten Fall aber von Beginn an zirkulär designt – werden.

Since 2006, the city of Chihuahua, Mexico has been engulfed in a wave of drug-related violence that has resulted in thousands of murders, kidnappings, and "disappearances." Because bloody headlines sell newspapers, violence dominates the mainstream media, which contributes to residents' sense of hopelessness and helplessness. In response, in my graduate work I have investigated ways in which I can use the persuasive tactics and appearance of mainstream commercial graphic design to effect social change: specifically, to shift Chihuahuans' attitudes about their city. Through three interventions (The Graffiti Workshop, the Riberas school identity, and the Se busca project), I have attempted to encourage civic participation, recognize positive contributions within the community, and build an economic engine around local heroes. By doing so, I hope to reverse the prevailing belief that individuals are powerless to confront large, complex social issues. In addition, I hope these projects demonstrate some of the ways in which graphic designers can effectively apply their design skills to social as well as commercial problems. / text

Com este projeto de pesquisa, que faz parte do Programa de Mestrado em Ciências da Comunicação, na Área de Concentração III - Interfaces Sociais da Comunicação da Linha de Pesquisa Políticas e Estratégias de Comunicação, buscou-se identificar e analisar os conteúdos verbais e imagéticos de campanhas na área de educação em saúde, em especial, sobre o diabetes, presentes em eventos do Dia Mundial do Diabetes ou relacionados a este, nos anos de 2010 e 2011. Essas campanhas foram realizadas por instituições de saúde públicas e privadas da cidade de São Paulo com materiais patrocinados e/ou veiculados por empresas farmacêuticas e de alimentos que utilizaram o design para organizar as mensagens sobre prevenção de enfermidades e/ou adoção de comportamentos saudáveis. A análise dos conteúdos das peças impressas das campanhas teve por base as teorias de comunicação social e linguagem visual. / With this research project, that participates in the Master Program in Communication Sciences, in the III Area of Concentration - Social Interfaces of Communication from the Main Line of Research Policy and Strategies of Communication, we sought to identify and analyze the content of verbal and pictorial campaigns in the health education area, particularly about diabetes, present in the World Diabetes Day events or related to this, occurred in 2010 and 2011. These campaigns were carried out by public and private health institutions of the city of São Paulo with materials sponsored and/or distributed by pharmaceutical and food companies that used the design to organize the messages about disease prevention and/or adoption of healthy behaviors. The analysis of the contents of the printed pieces of the campaigns was based on theories of social communication and visual language.