The most renowned brands worldwide incorporate initiatives in their business approach that seek equality between genders in society. Nonetheless, brands in their advertising campaigns, gender remains stereotyped in the roles men and women play, which can be considered harmful to society and therefore unethical. Such discrepancy appears even in the same intervention generated by advertising specialists who define and design the communication of these brands. Therefore, this study seeks to identify the arguments used by Peruvian advertising professionals to justify the use of gender role stereotypes within the advertising discourse from an ethical perspective. A qualitative approach was selected as the research method for this study. In-depth interviews with 16 professional advertisers from different areas in charge of producing this type of communication. The lack of knowledge about the actual dimension of the harmful gender stereotypes impeded a debate to leave without arguments to those who believe that the use of stereotypes is ethical. Professional advertisers have lost part of the necessary connection with ethics and find it hard to deal with these dilemmas because they do not identify the damage caused by gender role stereotypes in society. / Revisión por pares

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This paper argues for the counter intuitive notion that some prejudice is morally justified. The argument is divided up into three parts: (1) what prejudice is, (2) the role of epistemology and (3) the final moral argument. The first section initially establishes a working definition which allows prejudice to be justified epistemically. The section then continues to demonstrate how prejudice has the logical structure of generic statements and facilitates a more generous view of prejudice and what it often expresses. The first section is concluded by explaining how prejudice is a result of the cognitive process called categorization, and how this cognitive process is inevitable and necessary. The second section addresses relevant epistemology, especially how belief comes to be epistemically justified. The papers argue for the notion of two different thresholds: justified belief and acceptance. This conception of epistemically justified belief is then connected to morality through Rosen’s following principle: “When X does A out of innocent ignorance, then X is guilt-free in that he did A, assuming that A would have been a guilt-free act if things were as X thought.” This bridge thereby allows prejudice to be morally justified through epistemic justification. The last section of the paper presents examples of prejudice and analyzes them by using the premises from the first two first sections. If epistemically justified belief necessarily generates moral justification, these examples illustrate prejudice which is morally justified. Two objections against this conclusion are then addressed. The first objection concerns the types of prejudice illustrated in the examples, and questions whether they really are prejudices. This objection is refuted by referencing the working definition of prejudice. The second objection concerns the harm prejudice impose on society on a larger level. Two versions of this objection are addressed and refuted.

This study examines the three most popular children’s YouTube channels to explore the extent to which advertisements within children’s YouTube content present gender-role stereotypes. Children today are growing up in the digital age, surrounded by media content that has been on, and continues to move onto, streaming services. While media consumption habits may be changing, today children consume more content than ever. Between the ages of 18 months to seven years, children are in the Preoperational Stage of development (Piaget, 1964), during which they begin to understand symbolic function and, therefore, representation. As such, the gender messages that children consume during this time of their lives can have lasting effects on how they perceive their gender’s role in society. Children’s advertisements are especially important to study as the characters in advertisements are often given a product or “reward” which reinforces the behavior they modeled for the viewer. This study is a content analysis of advertisements aimed at children on YouTube conducted to determine the extent of stereotypical gender roles and discuss their possible impacts on young viewers. / Media Studies & Production

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This study analyzes the effects of gender stereotypes on women gubernatorial candidates in the post "Year of the Woman" era to determine whether or not the electoral gains made by women running for legislative office in 1992 also extended to women contesting executive elections in subsequent years. This study proceeds in two parts. The first part of this study provides an empirical analysis of contextual and candidate specific factors thought to affect the way in which gender stereotypes surface during gubernatorial campaigns and how they affect women candidates accordingly. The contextual factors include state culture, party dominance, and tradition of electing women in each state. Candidate specific factors include prior campaign and or office holding experience. The second part of this study adopts a case study approach and focuses on two gubernatorial elections – New Jersey and Virginia – to provide a more detailed examination of how gender stereotypes emerge when women are candidates for governor. The findings from the empirical analysis show that women are more likely to contest gubernatorial elections that are Democratic in their partisanship and non-traditionalist in their political culture. However, these variables did not explain whether women were successful in winning gubernatorial elections. The second part of the analysis expanded on these findings by examining the dominant role gender stereotypes played in a traditionalistic state (Virginia) and the minimal role they played in a non-traditionalistic state (New Jersey). Generalizations were made based on the findings that indicate the importance of the campaign in light of contextual factors and how this affects women candidates in executive elections. Recommendations for a future research agenda regarding elections in which women are candidates for various levels of office are also discussed.

Automatic translation tools have facilitated navigating multilingual contexts, by providing accessible shortcuts for gathering, processing, and spreading information. As language technologies become more widely used and deployed on a large scale, however, their societal impact has sparked concern both within and outside the research community. This thesis adresses gender bias affecting Machine Translation (MT) and Speech Translation (ST) models. It contributes to this pressing area of research with an interdisciplinary perspective, to raise awareness of bias, improve the understanding of the phenomenon, and investigate best practices and methods to unveil and mitigate it in translation systems.

This research applies qualitative literary analysis and ethnographic methods to examine the portrayal of Appalachia in the operas Susannah and Cold Mountain. The operas were premiered 60 years apart, yet they share many themes that epitomize roles, patterns, and stereotypes within the Appalachian region. One theme observed is the expectations of Appalachian women and how they have developed over time, as the plots are placed roughly a century apart. The depictions of Appalachian religious traditions and representations of violence are explored as these themes also play considerable roles in Susannah and Cold Mountain. By analyzing the representation of Appalachia in these operas, this study places the significance of opera among other forms of media that are evaluated in the field of Appalachian Studies.