The target of the thesis will be to propose a business strategy for a company operating in the field of digital design with emphasis on the use of ICT support for the proposed strategy. The thesis is divided into three basic parts. The first one is the theoretical part which will outline the theoretical basis characterizing the strategy and its implementation in connection with ICT. The second part will be an analysis of the internal and external environment of the company in order to obtain the basis for decision-making in the design part of the thesis. The third, design part will be devoted to the definition of business strategy and implementation of ICT to support it.

If company wants to improve its market share and raise its earnings it has to expand. The only way to expand is taking the given opportunities. The goal of this thesis is the evaluation of business activities expansion of a company, and possible growth strategies of a small company.

The purpose of this thesis is to calculate the market value of Karlovarské minerální vody a.s. from publicly available information from the perspective of an unspecified buyer. The thesis is divided into 2 parts- theoretical and practical. There were described the basic steps of the evaluation process and some methods in the theoretic part. The practical part acquaints with valuated company. Then the strategic analysis follows, which consists of analysis of development of macro-environment and micro-environment. Financial analysis rates of performance of the company by using methods of absolute, ratio and global indicators. After analyzing financial health of the company with help of the financial analysis there is financial plan compiled for time period of 2010 - 2013. In the final part the company is avaluated using two - phase discounted cash flow method in the version of FCFF and EVA. For the comparison of the final company's value the third method of valuation is used- book value.

Saaty method is an advanced method of paired comparison method. The decision-maker first, the preferential relations pairs of criteria and the size of this preference. The size of the preferences expressed by the score of the selected point scale (see Table 27, s.39). In this step, described the decision maker obtains the matrix size preferences, or if the Saaty matrix. The weights of the criteria in the Saaty method can provide exact and aproximativními procedures. Due to the complexity and software complexity of exact methods in this thesis will be devoted to procedures aproximativním. Estimates of the weights of the criteria can be obtained by adding the elements in each row of the matrix and dividing their sum. The determination of the individual lines are estimates of the weights of the relevant criteria.

My thesis is about strategy generation and its importance for the company. In the theoretical part, I tried to emphasize the main purpose of the analysis and indicate their strengths and weaknesses. In the practical part, I worked out and evaluated the process of generation Mary Kay strategy. I was not trying to generate a new concept of the strategy, but I tried to figure out why this strategy, which has been unchanged for many years, is so successful.

The aim of this thesis is to elaborate a strategic analysis of the company KOH-I-NOOR Grafit, s.r.o., on this basis set vision and conceive a strategy suggestion. Principal methods of external analysis are PEST analysis and Porter's 5-forces model, in internal analysis are used analysis of internal sources and financial analysis. The next method is SWOT analysis, which sums up and interconnects the most important findings of previous analyses; on this ground is set a strategy of a chosen company and suggest a strategy.

The target of this diploma paper is to determine a value of the company VLK Ltd. The paper consists of the theoretical and the practical part. In the theoretical part there are explained individual types of the analyses, the valuation procedures and the methods applied in the practical part. On the basis of the strategic and the financial analyses, the financial plan is determined. This plan is a groundwork for the company valuation by means of the yield-based method. For the company valuation, the yield method of discounted cash flow was applied, namely the Two-phase Model using free cash flow for owners and creditors.

The aim of this thesis is to develop strategic analysis of a company RWE Plynoprojekt, ltd. Based on the analysis of external and internal environment, there are defined opportunities, threats, strengths and weaknesses of the company. Conclusion consists of defining possible strategies that the company could face in achieving their goals and of suggested recommendations that lead to ensuring sustainable business performance. The work is divided into two major parts. The first part is a theoretical study of the topic and the second part consists of analysis of the company itself.

The thesis is focused on application of Balanced Scorecard in Federal Express Czech. BSC is a management tool, A performance metric used in strategic management to identify and improve various internal functions and their resulting external outcomes. BSC is a way of: measuring of companie's succes, balancing long-term and short-term actions and balancing different measures of success -- financial, customer, internal operations, human resource system & Development (learning and growth) The theoretical part is focused on introducing of BSC and includes strategic analysis. The practical part is devoted to the strategy of the parent company and its relation to the company in Czech Republic. First of all, an analysis of the company financial performance and the strategic analysis were executed and then strengths and weaknesses have been defined by SWOT analysis. The most important part is the actual implementation of the BSC. This implementation consists in assigning corporate strategic goals and their indicators of success for individual perspectives of BSC. The coherence and the causality of the corporate strategic goals clearly show the strategic map. The shortcomings of the Czech Federal Express and proposal for their solution are described in the conclusion..

This thesis deals with internal and external strategic analysis of one four star hotel in Prague. The work encloses selected analytical methods to determine the current strategic company position and the key success factors.