The thesis deals with the strategic analysis of the company. The aim of this thesis is to analyze the environment of the company and to reveal trends in the industry. By using the methods of strategic analysis, external and internal factors affecting the business operation of enterprise are identified. Based on the results of the implemented methods, the strategic recommendations and parameters of the new product are proposed. The thesis is divided into the theoretical and application part. The theoretical part deals with strategic management, selected methods of strategic analysis including the strategy of the blue ocean. In the application section, the theoretical knowledge is used. PEST analyzes and industry analyzes were used to analyze the external environment. The internal environment of the company was analyzed by using of internal resources and financial analysis. A questionnaire survey was conducted to reveal customer preferences. An image of the strategy against the competition was drawn by using the value curve. The synthesis of the application part is SWOT analysis. In the end, the vision of a new product is created and strategic recommendations are proposed. The outputs of the analyzes and the information found are useful for the decision making of the publishing management.

The aim of this thesis is to estimate the investment value of Linea Nivnice, a.s. by the date 1st January 2016. This thesis serves as a source of information and may serve as a basis for decision making of company's owners and potential investors. After stating a brief information about company, a financial analysis for last 5 years before valuation date is created. After that follows a strategic analysis, which concludes into company's sales prognosis. After that comes analysis and prognosis of value drivers, which are used to create financial plan. The last chapter consists of valuation using two methods, which are DCF Entity and market comparison. Thefinal investment value is estimated according to the result of DCF Entity method.

The objective of this thesis is to determine value of the Spa Aurora after the merger with Berta´s spa by DCF method and synergistic effect of the merger. The thesis is devided into the theoretical and the practical part. The theory focuses on theoretical and methodological resources for the practical part. It deals with the company appraisement, strategic and financial analysis, appraisement methods and merger. Single companies and project of the merger are introduced by the pratical part. Strategic analysis focuses on micro and macroenviroment impacts on the spa companies. Financial analysis is done using the absolute and relative indicators. Financial plans of the both spa´s and acquiring company were created for the appraisement needs. The final step is comapines appraisal by DCF method and determination of the synergistic effect of the merger. In conclusion, the major outcomes are summarized.

The purpose of the diploma thesis is to determine the market value of the Fruko-Schulz s.r.o. company, developed for the needs of its important stakeholder to the date of December 31, 2014. The thesis is divided into two main parts: the theoretical-methodological part defining the terminology, approaches and methods from the field of business valuation study, and the practical part using the theoretical basis for the actual valuation. After the initial introduction of the company, the strategic and financial analysis is performed, i.e. the current state is described and especially the prospects of the company on the market are discovered. The following compilation of the financial plan and value generators eventually results in the target determination of the market value of Fruko-Schulz s.r.o. company performed in particular through the DCF method.

Aim of this final thesis is assessment of the objectified value of the company PENAM, a.s. to the date of 1. 1. 2015. The valuation is performed from the perspective of an independent external subject, which means that only public sources are used. Theoretical and methodological part consists of enumeration and explanation of terms, methods and procedures connected with company valuation. Practical part represents application to praxis and includes financial and strategic analysis of the company PENAM, a.s., prognosis of value generators, financial plan till 2018 and the final valution. The discounted cash flows method is used as a main approach using the variant of free cash flows to the firm. There is also the book value and the value gained through V/EBITDA multiple for comparison.

The aim of this thesis is to design a strategy for Vodafone Czech Republic, a.s. Using the open data an analysis of macroenvironment as well as microenvironment are performed, where a definition and a breakdown of telecommunication market into five segment is made. Following is the analysis of Porter five forces, which analyses competition forces on the market as well as to the Vodafone. Further on a financial analysis and product portfolio analysis is made, which serves as the basis of Ansoff matrix. In the conclusion a synthesis of the analyses is made and several strategies are designed.

The main goal of this Master s Thesis is to perform market valuation of the company A.D. Tax s.r.o. using discounted cash flow method from the perspective of subject who has sufficient access to internal company s information. The theoretical part contains contains all valuation techniques which were obtained from official literatures and internet sources. The practical part deals with the application of theoretical knowledge to real enterprise and resulting valuation.

The aim of this thesis is to estimate the investment value of Pivovar Holba a.s. by the valuation date of 1.1. 2015. After an introduction of the company a financial and strategic analysis is conducted. These are followed by the valuation of value drivers and their prognosis, which serves as a basis for a financial plan. Afterwards, the company is valuated based on the knowledge from previous chapters using three methods out of which the greatest emphasis is put on DCF entity. Conclusions of this thesis may serve as a basis for the owner's or potential investors's future decisions.

The aim of this thesis is to estimate the market value of the company CZC.cz, s.r.o. as of 31. 12. 2014. The thesis is divided into six parts. Introductory chapters describe the valuation process and basic information about the company. Following the strategic and financial analysis of the company, that answer the question of whether the company meets the going concern assumption. Based on the analysis of the company is selected discounted cash flow method to the owners using the parametric formula. Method of sectoral multipliers and appreciation of the historical cost are selected as a control method of valuation. The conclusion summarizes the results of the thesis and defines the market value of the company CZC.cz, s. r. o..

The purpose of the diploma thesis is to determine value in use of the company Plzeňský Prazdroj, a.s. to 31.3.2008. The thesis consists of strategic analysis, which results into forecast of revenues of the company, financial analysis, which is focused on situation of financial health of the company. Next parts of the thesis are analysis and prediction of generators of value, financial plan and final evaluation. For evaluation was used DCF APV method and market comparison method.