The diploma thesis deals with creating the optimal strategy for selected enterprise. The work is divided into 2 parts. The theoretical part should explain the terms and processes in formulating appropriate strategies and describe the various analyses, leading to a final choice. The practical part is focused on the application of analysis to specific business and subsequent recommendations, which direction should the company issue in the following period. The aim is to make a complex strategic analysis of the selected company and on the basis of this analysis to determine current position on the market and then propose a strategy for the next period.

E- zone Technologies is a Slovakia based company which dedicates to the development of Internet applications. Given its previous experience dealing with Czech clients, the company has decided to expand its services to Czech Republic. The main goal of the present thesis is to design a proper business and marketing strategy for the company's introduction into the Czech market. To achieve the purpose, the PEST analysis, the micro-analysis and the SWOT analysis has been determined. The analysis have revealed the opportunities and the risks that the Czech market presents. Based on the results of the analysis, a suitable marketing strategy as well as a marketing mix plan and communication approach have been designed.

The master thesis focuses on creating a proposal of a realistic business plan for estabilishment of a company ODDO s.r.o. The main part of this company is running coffee shop with focus on specialty coffee. Next part of it is concept store, which will be situated in the same space as coffee shop, extended by e-shop. The proposal is based on theoretical and practical knowledge from area of this business and precise market research.

隨著台灣人口逐漸老化、國民所得增加以及健康意識抬頭，醫療營養品市場近十年來明顯成長。由於醫療營養品是介於藥品和一般消費品之間的產業，其行銷方法比較特殊且複雜，再加上產業中的廠商不多，所以較少產業相關行銷的研究探討文獻。 在台灣醫療營養品市場中，亞培是領導品牌，本研究藉由策略行銷4C架構來比較亞培糖尿病醫療營養品-葡勝納與另一個市佔率排名第二的品牌。探討內容包含兩個面項：一般消費者的行銷分析與通路商的行銷分析，其目的是企圖找到葡勝納在一般消費者與通路商行銷方面的機會點，讓葡勝納可以嘉惠台灣更多的糖尿病病患。 以4C架構探討二個品牌後可以發現，在針對一般消費者的行銷方面，亞培葡勝納除了在總成本因為由國外原裝進口，成本較高之外，其他如總效益、降低資訊搜尋成本、降低道德危機成本以及專屬陷入成本上，其表現都優於另一產品，此可以部分說明亞培葡勝納成為市場領導品牌的原因。在通路商的行銷部分，可以發現在總成本上，亞培葡勝納仍舊處於劣勢、總效益上因為產品的優異而佔有優勢。在資訊搜尋成本以及專屬陷入成本上，亞培葡勝納的表現也都略優一些。 值得一提的是，在台灣經營醫療營養品產業，降低買者道德危機成本非常重要。醫療營養品介於相信品與經驗品之間，比起搜尋品，買者道德危機成本相對偏高。再加上使用醫療營養品的主要對象是病人，關心度自然比一般日用品高。過去幾年來，不斷有危機事件發生。一旦買者道德危機成本增加，對廠商的殺傷力相當大，在業界屢見不鮮。經營醫療營養品的公司務必要愛惜羽毛，企業經營是百年大計，不得不小心。

衛浴設備在亞太市場的策略分析和銷售計劃 / In the past decades many economies in the Asia-Pacific region have shown impressive growth rates, leading to an unprecedented level of new construction. Across the region many new hotels and resorts, apartment buildings and private houses have been built. For Fima Carlo Frattini, an Italy-based medium-sized manufacturer in the sanitary industry, supplying fittings for private and commercial bathroom applications, this development has been an enticing business opportunity. However the markets and clients of Asia-Pacific are far away and the company is considering the establishment of its own regional office in order to improve its sales revenue. The target of this paper has been to conduct the strategic analysis of the markets in Asia-Pacific and assess the company’s revenue potential, further on to develop the appropriate sales and market strategy. However the final conclusion drawn is that the company should not engage in opening its own regional office, as the required financial investments are likely to outweigh the gained sales results.

Cílem této diplomové práce je návrh rozvoje obchodních aktivit vybrané společnosti. Práce obsahuje podrobné analýzy vnějšího a vnitřního prostředí společnosti, které jsou následně shrnuty a vyhodnoceny ve SWOT analýze. Na základě výstupů z provedené analýze jsou vypracovány návrhy pro rozvoj obchodních aktivit za použití Lean Startup metodiky. Uskutečnění popsaných návrhů povede ke zvýšení tržeb a konkurenceschopnosti společnosti na trhu.

This dissertation deals with the competitive ability analysis on the basis of strategical methods and processes. The analysis was applied in company TELTO, which provides high-speed connection to the Internet and cable television.

The objective of the Master´s Thesis is to apply the Balanced Scorecard system in a foundry company. The theoretical part defines the strategic management, it introduces individual parts of the Balanced Scorecard system and methods for its implementation in the company. The practical part use the methods listed above and applies them to the specific company An external analysis is applied to identify the relationship between the enterprise and its surroundings As a part of the internal analysis, financial indicators are calculated and compared with other enterprises in the sector. Based on the results of analyzes, the strengths as well as the weaknesses are identified and the strategy and strategic goals are set in four perspectives. To achieve these goals, the strategic map is created as the way of expressing and communicating strategy throughout the whole company. Moreover, the final section emphasizes the need for Balanced Scorecard integration into the company's management and management system.

The aim of this thesis is a qualified estimate of the objective value of a selected manufacturing company to the date 31. 12. 2015 for the use of the company management and owner. The valuation is based on publicly available resources like closing financial statements and annual reports, author also tried to use some internal information, in view of the fact that he works for this company. The theoretical and methodological part includes a clarification of important terms, summary of methods and procedures connected with valuation process. The beginning of the practical part is dedicated to presentation of the chosen company followed by strategic and financial analysis, complete financial plan and the appropriate valuation. As a main method was chosen the yield method of discounted cash flows to the firm (FCFF). Final value is compared with the property method in the form of company book value.

The diploma thesis deals with a strategic analysis of the agricultural company AGRO Dolní Kralovice, s.r.o. The aim of the thesis is to process the strategic analysis of the company, evaluate its results and suggest some recommendations or possible changes. Strengths, weaknesses, opportunities and threats are identified in order to fulfil the aim. The thesis uses analytical methods, namely the analysis of external, competitive and internal environment. The methodology of the thesis builds on a qualitative research. The first part includes theoretical knowledge of the strategic management and selected strategic analysis. The second part is based on the aim of the thesis to process the strategic analysis, carry out the external and internal analysis and evaluate their results. The thesis also includes information about the agricultural sector itself, captures its progressive development and positive or negative changes. It is possible to fully use the resulting recommendations for management's needs.