Internet expansion opened up a new business market with a very low barrier to entry. This make online trading as very popular and competitive. The aim of this work is to describe the business on the Internet, especially the stage of promotion, campaign measurement and interpretation. The first chapter deals with the description of tools available for online promotion, technological options for the measurement and subsequent interpretation the results of business activities. The theoretic section describes the entire process on the case, prosperous and rapidly growing international company Pixmac, including detailed descriptions of setup of the analytic system, selection of promotional tools and ROI calculations for optimization and campaign settings.

This thesis explores the possibilities of marketing strategy implementation for Streetmarket companies and it's brand. To support the objectives, based findings from theory of marketing and marketing strategy are included. Findings from positional analysis and other instruments of marketing strategy are also mentioned. Thesis continues by description of instruments of internet marketing and its specifics. Practical part includes marketing strategy of Streetmarket companies and brand of Streetmarket with accent on internet marketing. On the base of analysis of recent marketing activities the suggested global marketing strategy of companies and brand of Streetmarket for the future period is described. Last part of the thesis dedicates principles of marketing strategy rising from theoretical parts and the analysis done.

The aim of my diploma thesis is to analyse marketing strategy of Generali insurance company and to recommend improvements of the current marketing strategy. In theoretical part I am dealing with the role of marketing, analytical tools and approaches in the area of marketing strategies and types of marketing strategies. Gained knowledge is applied in the following practical part of the thesis. Practical part descibes current situation on the Czech insurance market. It is followed by detailed analysis of the current marketing strategy of Generali insurance company and recommendations for improvement of the marketing strategy into the future.

The staffs of Sunset Beach Resort have been deliberating the leisure and natural atmosphere as well as elegant dinning and accommodation environment since the opening in 2002. The service quality is our first priority. Since the national depression throughout the country in recent years, however, our management is facing great challenge now. Local customers¡¦ dinning habits also affect our decision making. Therefore, the most important issue of our management strategy is to improve the service quality and fulfill the customer satisfaction in order to increase the numbers of customers and income profit. This research is focusing on the service quality and customer satisfaction within Sunset Beach Resort. The flowing are the purposes of our research including: 1. the surrounding areas and customers¡¦ psychological factors and their influences on service strategy of marketing, 2. understanding of organization management, service strategy of marketing and service management system which significantly affects the service quality, 3. the relationship between service quality and customer satisfaction, 4. improvement of strategy methods which likely improve the service quality and customer satisfaction. Based on the introduction of the current cases, we first analyze the domestic economic environment and how it influences the business condition at Sea View Beach Resort. The design of the research methods is to interview the executives and employees within two weeks and to investigate the present conditions including: 1. organization management, 2. service strategy of marketing, 3. service management system which affects service quality and customer satisfaction. Additional two-week period interview is also applied on the customers of the hotel and restaurant including: 1. location factors: surrounding areas and traffic, 2. customers¡¦ psychological factors, 3. service strategy of marketing: marketing methods, 4. service quality, 5. customer satisfaction, 6. improving methods- customer enjoyment and fairness. The research also includes survey on customers of Sunset Beach Resort. The questionnaires contain two major portions - ¡§customer recognition¡¨ and ¡§basic information¡¨ in order to obtain: 1. location factors: surrounding areas and traffic, 2. service strategy of marketing, 3. service quality, 4. customer satisfaction, 5. improving methods and their mutual influences. The information processing methods comprise: 1. detail analysis, 2. narrative statistics analysis, 3. recurrence analysis, 4. single factor modification analysis. According to the outcome of the research and its mutual relations, the recurrence analysis reveals that location affects the service strategy of marketing; the service strategy of marketing of the hotel and restaurant affects service quality; service strategy and service quality affect customer satisfaction. The modification analysis unveils that customer age, occupation, monthly income, counts of dinning affect marketing method, service quality, and customer satisfaction; customer age, numbers of visit, and reasons of visit also affect the degree of satisfaction toward surrounding traffic. This research concludes some limited information which can be used in further references.

[pt] Após a privatização do setor elétrico brasileiro, o Estado passou a responsabilidade de prestar o serviço básico de infra- estrutura, onde teria que investir em expansão e manutenção, para regular e fiscalizar o setor. Passado o longo e turbulento período da estabilização dentro de cada área de concessão, as empresas distribuidoras buscam novas alternativas de negócios, além do serviço principal. Dessa forma, a Ampla Energia e Serviços, empresa distribuidora do interior do estado do Rio de Janeiro, iniciou a comercialização de outros serviços junto à fatura de energia. Como por exemplo, venda de seguro em conta de energia. Entretanto, pouco se sabe sobre este novo mercado. A proposta do estudo é identificar, através de teorias de estratégias de marketing, marketing de relacionamento e estatística descritiva, se a comercialização do serviço de venda de seguro de vida vinculado à fatura de energia elétrica está atendendo às expectativas da Ampla S.A. / [en] After privatizing the electric power sector in Brazil, the state government had stopped investing in basic infrastructure services, as otherwise it would have to invest in expansion and maintenance, in order to regulate and inspect the sector. After a long period of turmoil until the stabilization of each concession area, power distribution companies searched for new business ventures, other than their core businesses. Thus, Ampla Energia e Serviços S.A, power Distribution Company that operates in Rio de Janeiro state, started adding more services to its portfolio, such as the insurance in energy bills. However, few information is available about this new market. This study aims to identify, through market strategy theories, relationship marketing and descriptive statistics, whether the sale of life insurance products included in the power distribution bill is fulfilling Ampla s expectations.

The aim of this master thesis is a proposal of new marketing strategy in a chosen company. Necessary theoretical background and the process of implementation of the strategy in the field of marketing and marketing analysis are characterized in the introductory parts of the thesis. The research conducted in the application part was done in the MK Profi, s. r. o. The description of marketing process and possible ways of finding a new strategy are the main aims in this part. The conclusion of the thesis is finding the most suitable marketing strategy and its implementation in the chosen company.

This diploma thesis analyzes the current state of the company and creating a marketing strategy, which aim is to make Tisuvka restaurant and guesthouse popular and visible and increase attendance. The work includes a thorough analysis of the microenvironment, branches environment and microenvironment enterprise together with SWOT analysis. In conclusion, there are presented recommendations for all components of the marketing mix , which should lead to an improvement of the current situation , including an economic assessment of the company.

The diploma thesis "Marketing strategy of a chosen travel trade company" deals with the situation in a spa hotel Royal. The aim of the diploma thesis is to elaborate the situation analysis of the hotel, to describe and evaluate the contemporary marketing strategy and to make suggestions for the further strategy improvement. The diploma thesis is divided into two main parts -- theoretical and practical. The theoretical part is focused on important definitions of marketing strategy and on the procedures needed for the right chosen marketing strategy. The practical part deals with the current situation in the spa hotel Royal. It includes the elaboration of situation analysis, the description of contemporary marketing strategy including marketing mix and the suggestions for further improvement and development.

VF Corporation is a major producer of apparel in the world. It's owner of two strong denim brands: Lee and Wrangler. In the disertation I analyse and compare strategies of bot brands focusing on a new strategy for Wrangler which is trying to stabilize it's position on the market after a turbulent period.

The thesis is based on close relationship between human resources and marketing communication. The aim of this work is to design and validate appropriate methods for promoting the company ACP Traductera s.r.o. among relevant focus groups, the sources of potential quality employees on the labour market. The focus group in question consists of the students of chosen high schools in Jindřichův Hradec and its neighbourhood.