Past studies suggest that market mavenism refers to the degree to which a consumer is likely to become a market maven. High market mavenism consumers are characterized to possess information across many kinds of product categories and initiate word-of-mouth communication (WOM). High market mavenism consumers are influential consumers and key participants in WOM communication. Due to the explosion of online communication platforms, electronic word-of-mouth communication (eWOM) comes to attention. Understanding the virtual version of market mavenism becomes a salient topic. eMavenism is the extent to which consumers are involved in finding and disseminating marketing or advertising information online. Consumers who are relatively high on eMavenism are conventionally considered eMavens. eMavenism should be regarded as a unique type of market mavenism. This dissertation study aims to examine both the antecedents and eWOM communication behavioral consequences of eMavenism. The antecedents of eMavenism are considered from scattered literature on market mavenism, while eWOM communication behavioral consequences are identified from extensive literature review on the characteristics of eWOM communication. The results suggest that psychological tendencies and technology factor are the most important antecedent groups that positively affect eMavenism. Although consumption factor is not significantly related to eMavenism, it may serve as a perspective to analyze the primary difference between eMavenism and market mavenism. The insignificant relationships between demographics and eMavenism challenge the traditional perception that high mavenism consumers are constrained to the old, the unemployed, or housewives. The findings from this dissertation study debunk that high eMavenism consumers come from a broad variety of demographic groups. The findings call for a shift from focusing on consumer demographics to focusing on consumer psychographics in analyzing eMavenism. As to eWOM communication behavioral consequences, specific anonymity types are preferred by highly eMavenist respondents. Highly eMavenist respondents stay active in different online media outlets and contribute more positive than negative eWOM in online discourse. This dissertation study enhances the theoretical understanding of eMavenism and eWOM communication. The findings are also managerially relevant. / text

In this dissertation, I examine how online conversations as electronic word-of-mouth (eWOM) information via social media networks affect business outcomes. Using data from the movie industry, my goal is to show how conversation quantity and quality, defined here as volumes and valence, on social network sites affect important business outcomes such as sales. Using a dynamic simultaneous equation system, I find that social media conversations can be a precursor to and an outcome of sales. Aggregated data from multiple sources show how social media variables and other key variables—volume, valence, and other information related to movies such as YouTube views, ratings, advertising, production budget, number of screens—contribute to box-office and home video sales through eWOM via social media. Findings highlight that eWOM volume correlates with box-office performance and home video sales: the more positive and strong the conversation, the higher the box office and home video sales. The study extends prior research on WOM and offers insight into how film studios can strategically manage social media to enhance box office and home video revenue. / text

In this paper the perceived credibility of word of mouth (WOM) is compared with the perceived credibility of electronic word of mouth (eWOM) from a receiver's perspective. WOM can be described as verbal communication in trademarks, products and services where the transmitter does not have a profit motive. EWOM is all communications regarding brands, products and services that take place electronically over the Internet. The results of this qualitative study indicate that credibility is linked to the transmitter as a person rather than the message itself. Within WOM, the receiver usually has a relationship to the transmitter and therefore the credibility is to a large extent already given the recipient before the message is delivered based on past experience. Within eWOM the transmitter is often unknown or anonymous, which means that the receiver does not have a picture of the sender's credibility before the message is received. The receiver then creates a perception of the message and its sender based on language design. A language with certain qualitative characteristics tend to create greater credibility within eWOM. Another observation made in this study is that the quantity of messages affect the overall credibility of eWOM even when the messages alone are not considered to have high credibility from the recipient's perspective. The time aspect also proved to be of some importance for the credibility of the message in eWOM as older reviews were not as trustworthy as newer ones.

Research on word learning has focused on childrens ability to identify a target object when given the word form after a minimal number of exposures to novel word-object pairings. However, relatively little research has focused on childrens ability to retrieve the word form when given the target object. The exceptions involve asking children to recall and produce forms, and children typically perform near floor on these measures. In the current study, 3- to 5-year-old children were administered a novel test of word form that allowed for recognition memory and manual responses. Specifically, when asked to label a previously trained object, children were given three forms to choose from: the target, a minimally different form, and a maximally different form. Children demonstrated memory for word forms at three post-training delays: 10 mins (short-term), 23 days (long-term), and 6 months to 1 year (very long-term). However, children performed worse at the very long-term delay than the other time points, and the length of the very long-term delay was negatively related to performance. When in error, children were no more likely to select the minimally different form than the maximally different form at all time points. Overall, these results suggest that children remember word forms that are linked to objects over extended post-training intervals, but that their memory for the forms gradually decreases over time without further exposures. Furthermore, memory traces for word forms do not become less phonologically specific over time; rather children either identify the correct form, or they perform at chance.

Typescript. / Digitized by Kansas Correctional Industries

Diss.--Tübingen. / Bibliography: p. 108-118. 880-01

Thesis (Th. M.)--Dallas Theological Seminary, 2001. / "Doxa" and "parrhēsia" appear in Greek letters on t.p. Includes bibliographical references (leaves 77-84).

Diss. : Philosophie : Zürich : 1985. / Originally presented as the author's thesis (doctoral--Universität Zürich, 1983).

Previous investigations have sought to determine how listeners might locate word boundaries in the speech signal for the purpose of lexical access. Cutler (1990) proposes the Metrical Segmentation Strategy (MSS), such that only full vowels in stressed syllables and their preceding syllabic onsets are segmented from the speech stream. I report the results of several experiments which indicate that the listener segments the minimal word, a phonologically motivated prosodic constituent, during processing of the speech signal. These experiments were designed to contrast the MSS with two prosodic alternative hypotheses. The Syllable Hypothesis posits that listeners segment a linguistic syllable in its entirety as it is produced by the speaker. The Minimal Word Hypothesis proposes that a minimal word is segmented according to implicit knowledge the listener has concerning statistically probable characteristics of the lexicon. These competing hypotheses were tested by using a word spotting method similar to that in Cutler and Norris (1988). The subjects' task was to detect real monosyllabic words embedded initially in bisyllabic nonce strings. Both open (CV) and closed (CVC) words were embedded in strings containing a single intervocalic consonant. The prosodic constituency of this consonant was varied by manipulating factors affecting prosodic structure: stress, the sonority of the consonant, and the quality of the vowel in the first syllable. The assumption behind the method is that word detection will be facilitated when embedded word and segmentation boundaries are coincident. Results show that these factors are influential during segmentation. The degree of difficulty in word detection is a function of how well the speech signal corresponds to the minimal word. Findings are consistently counter to both the MSS and Syllable hypotheses. The Minimal Word Hypothesis takes advantage of statistical properties of the lexicon, ensuring a strategy which is successful more often than not. The minimal word specifies the smallest possible content word in a language in terms of prosodic structure while simultaneously affiliating the greatest amount of featural information within the structural limits. It therefore guarantees an efficient strategy with as few parses as possible.

Thesis (S.T.M.)--Concordia Seminary, St. Louis, 1988. / Includes bibliographical references (leaves 180-187).