- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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[pt] A LÍNGUA INGLESA EM MARKETING NO BRASIL: UMA PERSPECTIVA SOBRE O IMPERIALISMO LINGUÍSTICO / [en] THE ENGLISH LANGUAGE IN MARKETING IN BRAZIL: A PERSPECTIVE ON LINGUISTIC IMPERIALISMLUIZ PAULO DE MOURA 08 November 2022 (has links)
[pt] Este trabalho visa entender o uso da língua inglesa por profissionais de
marketing no Brasil sob o ponto de vista do imperialismo linguístico. O estudo foi
feito através de entrevistas com profissionais de marketing sobre sua experiência
em relação ao uso dos termos em língua inglesa dentro do contexto de marketing
em seu ambiente de trabalho. / [en] This work aims to understand the use of English by marketing
professionals in Brazil from the point of view of linguistic imperialism. The study
provides interviews with marketers regarding the use of English language terms
within the context of marketing.
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