Ce projet de recherche vise à explorer le rôle du design dans l’acte d’achat et l’évaluation des produits. L’hypothèse de recherche repose sur le fait que le design est un obstacle à la rationalité dans le choix d’un bien, car ce dernier est rattaché à des singularités qui lui sont propres, le rendant difficilement comparable aux autres biens d’un même marché. Les produits deviennent difficiles à évaluer et à classer parmi les autres biens similaires dans le marché. En soi, la finalité et les vertus du design permettent aux consommateurs d’avoir une plus grande liberté de choix, mais ce rôle dynamique et économique que peut prendre le design peut aussi confondre les consommateurs devenant brouillés par l’abondance de choix. En ce sens, le design serait la clé de la voûte d’une économie des singularités telle que proposée par Lucien Karpik dans L’économie des singularités. Avec une méthodologie ethnologique, cinq projets d’évaluation de produits au sein de deux organismes produisant des dispositifs d’aide à la consommation ont été observés sur une période de deux ans. À la conclusion de cette étude, il a été démontré que certaines améliorations pouvaient être apportées aux processus d’évaluation, plus particulièrement en ce qui concerne les facteurs qui ne sont pas pris en compte dans les dispositifs d’aide à la consommation actuels, comme l’évaluation de produits centrée sur l’usager à l’aide de scénarios d’usages, plutôt que l’évaluation de produits centrée sur l’objet, ainsi que la considération de l’expérience de l’usager dans l’évaluation des biens. / This research project aims at exploring the role of design within the act of purchasing and rating products. This premise is based on the fact that design is an obstacle to an individual’s rationality when choosing goods because they are multidimensional and of uncertain quality, as proposed by Lucien Karpik. This creates a difficulty faced by consumers when trying to find comparable products on the market. The research hypothesis of this project suggests that design is an obstacle to reason by offering multidimensional products to consumers. It then becomes harder for them to evaluate singular products available on the market, and to make wise consumption choices. One of the aims of design is to offer users freedom of choice, but this dynamic and economic role of design can also lead to confusion, where consumers become blinded by the abundance of choices. In this sense, design would be the keystone of a singularity-based economy. Five product rating projects were observed on a two-year period within two agencies involved in producing consumption aid devices by using an ethnological approach. The conclusion of this study has shown that some improvements could be made to the product rating processes, particularly for the facts that have not been accounted for in the actual consumption aid devices, such as user-centered product ratings based on user scenarios instead of object-centered product ratings, as well as considering user experience in product evaluation.

Submitted by Johnny Rodrigues (johnnyrodrigues@ufcg.edu.br) on 2018-04-09T18:16:27Z No. of bitstreams: 1 SANDRO MARTINS DOLGHI - DISSERTAÇÃO PPG-CEMat 2014..pdf: 1349252 bytes, checksum: 7e20e2840dc2a5d2e873cd9b77ed0100 (MD5) / Made available in DSpace on 2018-04-09T18:16:27Z (GMT). No. of bitstreams: 1 SANDRO MARTINS DOLGHI - DISSERTAÇÃO PPG-CEMat 2014..pdf: 1349252 bytes, checksum: 7e20e2840dc2a5d2e873cd9b77ed0100 (MD5) Previous issue date: 2014-12-19 / O culto à beleza está em evidência no Brasil e no mundo, levando ao crescente aumento de técnicas e procedimentos para corrigir defeitos estéticos e minimizar os efeitos do envelhecimento. Diversas substâncias preenchedoras com fluidos de alta viscosidade ou partículas de polímeros em suspensão têm sido utilizadas em larga escala em procedimentos cosméticos e correção de lipodistrofia de pacientes HIV positivos, submetidos à terapia antirretroviral de alta atividade. O uso de polimetilmetacrilato (PMMA) como substância de preenchimento dérmico tem crescido vertiginosamente, assim como o número de reações adversas decorrentes de seu uso. O PMMA vem sendo utilizado, amplamente como matéria prima na fabricação de diversos dispositivos e produtos médicos desde a década de 40, especialmente em função de sua biocompatibilidade, entretanto, ainda há carência de informações e estudos sobre migração e resposta inflamatória das substâncias comercializadas no Brasil para fins de preenchimento dérmico. Este trabalho teve como objetivo avaliar as características físico-químicas de implantes de PMMA comercializados no Brasil para procedimentos de bioplastia, em três apresentações comerciais do produto com diferentes concentrações, visando delimitar limites aceitáveis para fins de registro destes produtos na Agência Nacional de Vigilância Sanitária (Anvisa), com foco na segurança sanitária. As amostras foram caracterizadas por Difração de Raios X (DRX), Espectroscopia na região do infravermelho com transformada de Fourier (FTIR), Microscopia Eletrônica de Varredura (MEV), Espectroscopia por Energia Dispersiva de Raios X (EDS), análise de Calorimetria Exploratória Diferencial (DSC), caracterização por Microscopia Óptica (MO). A técnica de DRX mostrou comportamento semicristalino do PMMA. Com a técnica de FTIR constatou-se os grupos funcionais presentes nos implantes. Por meio das técnicas de MO e MEV foi possível perceber a não homogeneidade em relação ao tamanho das microesferas de PMMA. Pôde-se concluir com os resultados de DSC que o pico endotérmico aumentou de acordo com as variações de concentração do PMMA. A partir dos dados obtidos neste trabalho constata-se que o consumidor está sujeito a riscos, visto que a irregularidade das superfícies e variações nos tamanhos das microesferas pode ocasionar reações adversas, em função da fagocitose das microesferas com tamanho inferior a 20 μm. O crescente uso das técnicas de preenchimento com implantes de PMMA, bem como sua indicação para uso em demais especialidades da medicina, o coloca como material a ser ainda amplamente estudado nas mais diversas aplicações do produto na área médica. / The cult of beauty is in evidence in Brazil and in the world, leading to increasing techniques and procedures to correct aesthetic defects and minimize the effects of aging. Several dermal fillers with high viscosity or polymer particles in suspension fluids have been used in large scale in cosmetic procedures and lipodystrophy correction of HIV-positive patients undergoing HAART activity. The use of polymethylmethacrylate (PMMA) as dermal filler substance has grown dramatically, and the number of adverse reactions arising from its use. PMMA has been used widely as a raw material in manufacturing various medical devices and products since the 40s, especially due to its biocompatibility, however, there is still a lack of information and studies on migration and inflammatory response of substances marketed in Brazil dermal filler purposes. This study aimed to evaluate the physical and chemical characteristics of PMMA implants sold in Brazil for bioplasty procedures in three commercial presentations of the product with different concentrations, in order to delimit acceptable limits for registration of these products at ANVISA, with focus on security health. The samples were characterized by X-ray Diffraction (XRD), Fourier transform infrared spectroscopy (FTIR), Scanning Electron Microscopy (SEM), Spectroscopy Energy Dispersive X-ray (EDS) analysis of Differential Scanning Calorimetry (DSC), characterized by Optical Microscopy (OM). The XRD technique showed semi-crystalline behavior of PMMA. FTIR technique found the functional groups present on the implants. Through OM and SEM techniques we saw the inhomogeneity relative to the size of the PMMA microspheres. One can conclude from the results of the DSC endothermic peak increased in accordance with changes in the concentration of PMMA. From the data obtained in this study it appears that the consumer is subject to risks as uneven surfaces and variations in size of the microspheres can cause adverse reactions, depending on the phagocytosis of microspheres with size less than 20 microns. The increasing use of technical fill with PMMA implants, as well as indications for use in other specialties of medicine, places it as material to be still widely studied in various product applications in the medical field.