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The aim of this thesis is to analyze the current situation of women in managerial positions in relation to the obstacles that hinder their career progression, as well as naming the features and capabilities that they prefer, and to characterize the possible existence of female leadership style. The theoretical part focuses on the role of women in society, concepts related to gender issues and the difference between management and leadership. I also deal with selected models describing the approach of managers to their subordinates. In the practical part based on qualitative research methods, I find out what opinion managers have to that situation in the Czech Republic. In conclusion, the thesis provides recommendations for a more detailed investigation of the area.

Teoretická část se zabývá kariérou všeobecně, historickým vývojem postavením ženy ve společnosti, vznikem feministického hnutí, ženou na trhu práce, v politice, vědě a umění, ženou a rodinou a pojetím ženské krásy a komerce. Praktická část se věnuje ženě ve státní správě, konkrétně na státním zastupitelství. Uvedeny jsou výsledky písemného dotazování ohledně postavení ženy na trhu práce a v politice a osobních individuálních rozhovorů, které se týkají kariéry ženy na státním zastupitelství.

This study/essay is engaged in display of men and women in advertisement, common stereotypes, symbolism, genders. Slightly describing essential theory and knowledge of this problem in the first chapter. The aim of this dissertation is analysis and evaluation of results acquired by electronic interviews on the topic of displaying men and women in advertisement and also summarized content analysis of tv commercials in light of picturing/portraying men and women in advertisement.

Práce se zbývá zobrazováním mužů a žen v inzerci českých a německých časopisů a porovnáním výsledků v těchto dvou zemích. Použitá metoda je obsahová analýza. Časopisy byly vybrány Der Spiegel a Týden. V metodické části je popsán proces marketingového výzkumu a obsahová analýza. V praktické části jsou charakteristiky časopisů a zemí, výsledky obsahové analýzy a vyhodnocení hypotéz.

My thesis characterizes the position of women on the labour market. It describes the historical development of the social position of women, depicts the different approach of girls and boys in the process of education. It evaluates the opportunities of women and men on the labour market and highlights the insufficient respect for the rules of fair opportunities and fair treatment. My thesis shows a few ways enabling to overcome barriers that are closely linked to balancing work and family life. My thesis also focuses on the comparison of the Czech Republic and some other states. The thesis includes a research that maps out chances of women on the labour market, seen from the perspective of female employees of a chosen company.

This diploma thesis focuses on the male and female identities in the society. The main aim of the thesis is to capture this problem and uncover a viewpoint of the respondents included in the research. The introductory chapter approaches the evolution of social relations between men and women. The following one is the introduction into the problem of identity and its evolution. The third part uncovers the roles of men and women in contemporary society and their relationships. I also deal with some differences between male and female behaviour, especially their mentality, communication and needs. The practical part ot the thesis includes the research which finds out the respondents' attitude to the problem of male and female identities.

This thesis will map the situation of women in the labour market, who are also mothers. The main objective of this thesis is to refute or confirm the hypothesis about the correlation of the financial situation of women, respectively the level of education and efforts to return to work and also the attractiveness of flexi-time jobs. The theoretical part will examine the possibilities for various form of assistance in returning to the labour market and to compare the situation of Czech women on a European scale. In the practical part I will assess the responses from the questionnaire survey and decide on the basis of an analysis of hypotheses. The survey will be conducted in selected regions of the Czech Republic.

This thesis describes the development status of women in society in a historical context from the Middle Ages until the 20th century. It acquaints us with the rights to which women in the 19th and 20th centuries were acquired. This work also deals with current issues of women in entering the labor market, and describes the forms of discrimination that women face. The theoretical part is also elaborated the topic of how perceptions of mass media on gender issues. The practical part deals with public opinion on gender issues and compares the results of data collected from the People newspaper in 2005 and 2012. Applying this methodological tool was a questionnaire and content analysis.