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Courtesy and Women in the Scandinavian Knightly Epic Abstract The aim of this dissertation was synchronic and diachronic evaluation of gender roles in Scandinavian courtly epic from its beginning in the 13th century until the end of the 15th century. Its different conceptions of women, love, and courtesy were chosen as criteria, which make the main specifics of continental courtly fashion apparent - of the fashion which these translations were meant to introduce into Scandinavia. Besides literary analyses of gender norms, we have considered texts of pragmatic nature and even selected artefacts of material culture. Our focus, therefore, included a broader social, cultural, and political context of this literature and social norms and literary conventions of other contemporary literary genres in Scandinavia. Our work is based not only on primary sources and findings of literary history, but also on interdisciplinary research. Our analyses demonstrate the destabilisation and redefinition of gender boundaries in Old Norse literature, which was caused by translations of knightly epic, where the male hero was allowed so far unparalleled degree of sensitivity and feminine openness of emotions. Prior to these translations, honour and status of any man, who would humbly beseech his beloved like the heroes of...

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The thesis aims to analyze the representation of women in the top management within companies in the Czech Republic and companies' approach towards gender diversity. Theoretical background is provided as an introduction to the topic. Terms leadership and leadership styles are defined. The thesis follows with gender leadership specifics and typical characteristics for the Czech Republic. The research part is based on the interviews with HR representatives conducted in five chosen companies. Typical managerial trajectory and gender diversity management are the key areas of the interviewed questions. The results picture a typical managerial trajectory with the emphasis on women. The thesis presents the companies' approach to the gender management and introduces activities which companies do in order to increase the number of women in their decision-making positions. Author's recommendations to the companies is included.

The thesis analyses the course and tempo of women´s careers in comparison with those of men, based on an analysis of my own research conducted at the company EY. The results of the research demonstrates, whether it is more challenging for women or men to achieve a managerial position. The thesis identifies and analyse the different factors that may influence the career of women, based on the theoretical findings and on a qualitative interview.

This master thesis "Brand launch of a feminine fashion brand in the Czech Republic" provides a market analysis, which is antecedent to a brand launch. The main goal of this thesis was to answer, whether the particular fashion brand is interesting for Czech female consumers and whether the Czech market is interesting for the brand. The respective brand Friis & Company offers ultra-feminine and latest trends accessories and wants to provide their customers with "a bit of luxury for every day". The target group of the brand are young women in the age of 15 to 35. The master thesis is divided into two main parts -- a theoretical part and a practical part. The theoretical part discusses, among others, the main trends and specifics of the fashion business, specifics of women's purchase decision-making and the relation of women towards fashion. The practical part introduces the brand and provides the following analyses: PEST analysis of the Czech market, analysis of consumer behaviour of young Czech women in relation to fashion accessories, analysis of fashion brands present at the Czech market and a test of the brand's concept on Czech female consumers. A large part of the practical section of the master thesis is based on own survey.

This thesis is focused on the woman's role in present-day society. Theoretical part is about woman's role from legal point of view, historical context and current perspective within education, work and family. Empirical part is represented by the research which goal is to find out the attitude to woman's role in family and in work area and discovery of functional gender sterotypes in society mainly froma men and women's point of view and also according to the education and age groups.

Causes of low employment of women in informational technologies and period of their origin. Description of the situation on the market of women employed in IT branch, identification of contemporary trends.

Work-life balance is often a discussed topic in most industrialized countries. Many employees are dissatisfied with working hours, high labor intensity and stress at work. A large number of employees would prefer flexible working hours, part-time, which would lead to better opportunities for reconciling work and family life. Individuals are trying to find a balance between professional and personal interests, some are even forced to decide whether to give priority to family and private life. Thesis deals with different work-life balance policies and programs, problems of gender differences and equal opportunities. It examines how the Czech Republic is able to juggle family and work life. It focuses on the status of women in the labour market, including historical context, the individual programs and policies that promote the harmonization of personal and professional sphere. The practical part analyzed the situation in selected countries and the paper is also engaged in various international companies in which I used structured interviews with HR representatives and other staff examined the possibility of work-life balance and the differences between the situation in the Czech affiliates and the mother country.