This thesis attempts to contribute to the general recognition of the phenomenon known as active audience that is generated by technical possibilities of contemporary digitalized media world collectively known as the era of Web 2.0. In this respect, the thesis follows the specific aspects, which accompany the transition from traditional ways of communication and methods of spreading information in the new and constantly evolving world of cyberspace. The thesis is based on the current general principles and theories, which are applied and compared in a relevant form at the Fan community site Slavistickenoviny.cz. The thesis follows two main directions. The first one focuses on the Web site as a product of citizen journalism. It deals with a comparison of the efforts of its authors with professional media outcomes. It also observes the rules, that are taken from the media and on the contrary evaluates differences. At the same time, the thesis deals with professional media taking over the amateur content. The second main aim focuses on a virtual community formed around the web itself. With application of qualitative research and discourse analyses, the thesis focuses on the search of internal mechanisms and the principles of the virtual community functioning. It reveals its overt and covert manifestations and...

viii Abstract This thesis uses James Agee's 1941 book Let Us Now Praise Famous Men to examine the role of so-called fictocriticism in emphasizing the immutability of an author from within a text. The thesis argues that the fictocritical text accounts for the impossibility of extricating the author from writing. Although its precursors date back several centuries- perhaps most notably to Michel de Montaigne-the term fictocriticism was coined in the mid- to late twentieth century to describe texts existing at the interstices of ostensibly fictional and factual genres of writing. Agee's text, borne out of a journalistic assignment for Fortune magazine, blends elements of long-form magazine journalism with lyric poetry with the author's famous sprawling, diaryesque prose, calling the reader to question which elements of the text are rooted in fact and which are simply the author's fabrications or, indeed, whether such a distinction can be drawn. The term can be applied only anachronistically to the 1941 book, yet as defined in these pages it is a befitting description of Agee's otherwise unclassifiable text. Fictocriticism lacks a singular definition, so the examination of Agee's Famous Men as a fictocritical work rests on a thorough revision of the term's history and its lexical implications, both of which...

The master thesis examines the war reporting of two Czech dailies (Mladá fronta DNES and Právo), specifically their coverage of the Czech Army mission and deployment in Afghanistan. In the theoretical part the quality of reporting, topic and factors that influence the journalist work are considered. A major theme is the relationship of media and political elites and some of its manifestations - the CNN effect connected with the media and public push on the departure of US military from Vietnam, and peace- journalism a concept of reporting on wars by exploiting more themes like reconstruction and peaceful solutions rather than war and combat. The quantitative analysis aims to verify these phenomenon in the Czech media. This is done mainly by analysing the reports sources and looking for the presence of three frames derived from the theoretical literature on this topic: heroic framing applied on Czech soldiers, national framing reflecting the national interests, and humanitarian and development aid framing.

Diploma thesis Multimedia Elements of Online News and Their Impact on Recipients is concerned with the transformation of today's information distribution thanks to the development of the Internet. Media institutions use this tool as means of disseminating their messages. For the same reason they also include multimedia elements to the content. Websites allow to quickly pass on information to a large number of users. Multimedia elements, such as photos, photo galleries, videos or infographics, allow to pass on additional information, but also to catch the attention of the recipients. The aim of this study is to find out how much the audience appreciates the contribution of multimedia elements and how much they can use them during processing of the information. The theoretical part therefore first defines the particular cognitive processes, such as attention, perception and memory of news articles readers. These are further reflected with the different characteristics and social background of the news content recipients. Equally important is the description of theories and researches that dealt with the influence of multimedia elements on recipients of various types of media. The theoretical knowledge is followed by quantitative research in the form of an experiment and a subsequent questionnaire....

In this paper, I deal with the issue of press conferences after matches of 1st soccer league. My goal is in the first place to describe press conferences as a part of public relations and as one of main and most important categories of respondents interacting with journalists. In the first part of my master thesis I examine sports journalism and its specifics and differences against other fields of this profession. For research itself I used techniques of observation and questioning, but mainly I worked with the data gained during interviews and information obtained by myself, as an involved observer. During my observation I have visited 14 press conferences throughout one season of 1st soccer league in total that took place all around Czech Republic. The goals of researching these events were its course, specifically how long the events were and in which environment, but also what are the rules for its organisation and how those rules are complied. Another subject of my research was a position of a spokespersons and work of journalists, whose job is to question. I was also interested in a manner of questioning and topics of questions in this area. Among main conclusions of my thesis there is significantly larger focus of media on the three biggest Czech soccer teams which are Slavia Prague, Sparta...

The diploma thesis Comparation of the coverage of war conflicts in Yemen and Syria by the Czech media examines to what extent and in what way two wars, which have been going on for several years and are among the biggest humanitarian crises of the present, are reflected in selected media. The conflicts under investigation are the war in Syria and the war in Yemen. The aim of the thesis was to prove that although the two wars are comparable in many aspects, there is a considerable difference between their media coverage. The theoretical part summarizes and defines important concepts accompanying news and news selection and their impact, the role of the media in war and other concepts such as ideology or propaganda. The research part examines the individual reports of three selected news sites, which are Aktuálně.cz, Novinky.cz and iDnes.cz. Based on four theoretical bases, the variables in media content of selected media were investigated. Based on the analysis it was found that the Syrian conflict in the media space gets much more attention than the Yemeni conflict. Furthermore, it was found that while the war in Syria is most often put into the context of the actions of state actors, the most common theme of the reports on the war in Yemen is the development of the conflict. The third hypothesis...

This thesis is focused on chosen attributes of a journalist profession in Mexico related to the topics of ethics, professionalism and security. This thesis considers various aspects that affect performance of this profession, such as current political and economic situation in the country or historical context. It also concentrates on a basic description of normative environment of Mexican media system. This thesis analyses regulations of Mexican journalism done by the state, also a degree of political parallelism, a situation of self-regulation of journalism and a status of journalists within the editorial office and the Mexican society. Furthermore, this study takes into account specific challenges of Mexico. Namely, problems of drug trafficking, high level of corruption and clientelism, which cause high crime not only among journalists but the whole society. These aspects are discussed in the presented study. Regarding the above- mentioned challenges in the country, the thesis also focuses on security and seeks reasons for limited security of Mexican journalists. The practical part presents views of Mexican journalists on the profession of journalism in Mexico. Since journalism is perceived as a mirror of society, this study also provides insights into Mexican society as such.

This work offers a longitudinal analysis of the "Science" section in Lidove noviny in between years 1997-2012 as well as the theoretical background for science journalism in the Czech republic. In the theoretical part you will find discourse analysis for both of general journalism and science, which is completed with the description of science journalism which bridges the gap between the former two discourses. The analysis of science journalism and its forms in the Czech republic follows. Then the press title Lidove noviny and its "Science" section are presented. The latter part of this work concerns with the longitudinal analysis of this section, which is based on foreign studies as well as on the interview with Josef Matyas, the editor-in-chief of the "Science" section. Results of this analysis are put together with the theoretical expectations and some interesting questions for further examinations follow.

My diploma thesis analyses the style and the language of the most important events between 1968 and 1969 which were published in the most important journals of that time. It deals not only with social, cultural, political and sports events but also with events which cannot be classified into any section mentioned above and which belong to the so called {\clqq}other`` section. The texts are chosen from Rudé právo, Mladá fronta and Svobodné slovo. My diploma thesis is divided into a theoretical and a practi-cal part. The theoretical part includes some characteristics of a functional style and an issue of journalism in general and also during the time of socialism. Furthermore, it describes a komplete summary of the most important events between 1968 and 1969. This thesis focuses on a characteristics of journals mentioned above. The practical part which is simultaneously my focal point includes an analysis of language, especially in the field of phonetics or morphology, in the lexical and syntactic level. Everything is shown on particular examples. The attention is mainly devoted to the lexical means used at that time. However, not only their stylish usage is discussed but also typical terms of publicism are described.

The thesis called "Poutník od Otavy Otavan source of information about the history and cultural traditions of Prácheňsko" is focused on the contents, the structure of the given journals and their importance for the region Prácheňsko. The introduction includes definitions of the basic terms and presents characteristics of Prácheňsko. The thesis continues with a comparison of the given journals with many selected journals from Tábor, Jindřichův Hradec and České Budějovice. The main part of the thesis is based on analysis of the articles from Písek journals related to history and cultural traditions in the region Prácheňsko. The social situation of the country at the time when the journals were released the 2nd half of the 19th century was taken into account when working out this thesis. The aim of this thesis is evaluation of importance of chosen regional journals for the region Prácheňsko.