Gyvename visuotinių tarpusavio ryšių amžiuje, kai beveik viso pasaulio žmonėms tapo prieinama įvairiausio pobūdžio informacija. Siekiant, kad visuomenė būtų informuota ir apie mokslo pasiekimus, neišvengiamas ir būtinas tampa dviejų skirtingų profesijų atstovų – mokslininko ir žurnalisto – dialogas. Mokslo komunikacija vystosi vis sparčiau, todėl šiuo metu labai aktuali yra informacija apie internetinėje žiniasklaidoje vykstančią mokslo sklaidą ir komunikaciją. Šiuo metu vis dažniau kalbama apie mokslo populiarinimą ir jo tendencijas, pastebima, kad mokslo populiarinimui, dialogo tarp mokslo ir visuomenės užmezgimui vis dar skiriama nepakankamai dėmesio – tai ir yra šio darbo mokslinė problema. Todėl, siekiant surasti būdus, kaip pagyvinti mokslininkų ir žiniasklaidos komunikaciją, svarbu yra nagrinėti mokslo sklaidą interneto portaluose, aktualu aptarti ir analizuoti esamą situaciją ir ieškoti priežasčių, kodėl dialogas nėra toks sklandus. Šio darbo objektas: mokslo naujienos, pateikiamos delfi.lt, alfa.lt ir balsas.lt interneto portaluose. Analizei pasirinkti keturi 2010 metų mėnesiai, kiekvienų metų laiko (žiemos, pavasario, vasaros, rudens) vienas vidurinis mėnuo – sausis, balandis, liepa ir spalis, kad būtų galima kuo objektyviau apžvelgti visų metų mokslo naujienų publikacijas ir nustatyti tendencijas. Darbo tyrime buvo išanalizuotos 434 publikacijos. Mokslinio darbo tikslas: išanalizuoti mokslo naujienų pateikimo tendencijas Lietuvos interneto portaluose. Siekiant... [toliau žr. visą tekstą] / We are living in the age of global communication when variety of information becomes accessible for majority of people. To inform the public about scientific developments there has to be inevitable and necessary merger of the two different professions - scientist and a journalist cooperation in a form of conversation. Science communication is developing more rapidly, so at this time is very relevant information about online media, the ongoing spread of education and communication. Currently, increasing concerns about the promotion of science and trends, it is noted that the popularization of science, the dialogue between science and social networking is still a lack of focus - and this is the work of the research problem. The aim of the paper: analyze scientific news which was presented in the delfi.lt, alfa.lt and balsas.lt web portals. Analysis focused on publications taken from the four months of the year 2010, each season (winter, spring, and summer, autumn), the middle one month - January, April, July and October in order to achieve a more objective review of the science and news publications to identify current trends. The research analyzed 434 publications. Aim: To analyze the trends of science news on Lithuania's Internet portals. In order to fulfill the objectives set for the main tasks are: 1. Define and analyze the scientific concept of journalism, its main trends, 2. Investigate what is scientific and communication between the media, 3. On the basis of material... [to full text]

The main object of this diploma thesis is to describe the process of setting ethical standards for the Czech media after the Velvet Revolution. The thesis also describes the media's reflection on how the journalists abide by these ethical rules and what is their approach to ethical self- regulation. The thesis consists of two main parts. The first one is theoretical, it describes the evolution of media ethics in the Czech environment and also it lists the main issues of media ethics. The second part is analytical. The subject of the qualitative analysis is a number of texts published in years 1990 - 1992 and 2010 - 2012 in Respekt weekly, Reflex weekly and the dailies Mladá fronta Dnes (former Mladá fronta) and Právo (former Rudé právo). Both time periods were analyzed separately. The outcomes of those two analyses were thereafter compared. In order to get an idea about what ethical issues are considered to be the most problematic by the media audience, a quantitative analysis of complaints to the syndicate ethical committee is also included in the thesis.

The thesis focuses on the status of the blogosphere in traditional journalism. It defines blogs, describes their history, typology and audience, which has changed from passive recipients of media content to its active creators. The thesis depicts convergence as a process in which amateur journalists affect the institution of traditional journalism by publishing online. This gave rise to a new phenomenon, called participative journalism, which is a potential source of discrepancy between traditional and new media. The thesis voices mutual criticism and arguments from both professional journalists and bloggers. This need not prevail if these two media systems learn to live in symbiosis. The thesis further mentions the legal protection of bloggers in the Czech Republic and the democratizing potential of the blogosphere. The conducted qualitative research is based on twelve structured in-depth respondent interviews (both bloggers and editors) and focuses on the cooperation between lifestyle magazines (and newspapers) and bloggers. It examines motivations to take up the cooperation, its progress and its advantages and disadvantages. The research demonstrates that a symbiotic relationship is possible. It also discusses some notions introduced in the theoretical part of the thesis.

This diploma thesis deals with the status and development of Czechoslovak sport journalism in daily newspapers between years 1918 and 1928. It is based on studies of five period newspapers - Národní listy, Lidové noviny, Národní politika, Právo lidu and České slovo. Given the paucity of original literature, these five printed materials are the main source of the analysis. The main aim of the thesis was to determine, how often and in which manner the journalists wrote about sport in that period and if the sports news became an inseparable part of newspaper in that period. One part of the analysis focuses on the people who wrote sport articles in those newspapers, if the sport journalism was their only specialization. It is also partly considered with the status of Czech sport photojournalism, sport advertising and reporting from the Olympic Games in that time. The opening three sections of the diploma thesis are mainly theoretical. The first one outlines the genesis of Czech sport journalism from its beginnings to the year 1918, when the profession became an independent branch of newspaper business. The second one describes the situation of Czech sport between years 1918 and 1928. And the third one characterizes the media situation in the Czechoslovakia in years 1918-1928, focusing on sports...

This diploma thesis named "Journalists and source protection in motion pictures" focuses on investigative journalists pictured in movies that have originated in Anglo-American language and cultural area. Analyzed are such movies that either have been filmed or have had their opening night in last three decades of the twentieth century or the first decade of twenty first century. From 1970s decade there is one movie analyzed while from all the other decades there are always two movies were being taken into analysis. Theoretical part of this thesis consists first of all of all necessary terms followed by several chapters about history of investigative journalism in English speaking countries. Several important personas and events from the area of investigative journalism from the twentieth century are also mentioned. Political movies from 1960s and 1970s are also briefly mentioned at this point. Briefly discussed are also principles of qualitative analysis method and necessary assumptions. Within the practical part of this thesis every movie is described and analyzed. Specific qualitative analysis method is the same in case of all the analyzed movies and results are discussed in specific subchapters by the same structure so all movies can be easily compared and cross-analyzed. Detailed descriptions...

This diploma thesis primarily deals with anglicisms in magazines Bravo, Cosmopolitan and Popcorn in 1994, 2004 and 2014 in terms of linguistic, journalistic and pragmatic point of view. The thesis is divided into two main parts: theoretical and analytical. The theoretical part provides an interpretation focusing on the issue of acceptance of English loanwords into the Czech language, their work with them, their eventual integration into the language and stylistic force in the Czech articles. Finally, it takes into account the pragmatic aspect of the texts. The analytical part presents and explains specific examples of anglicisms in the selected magazines, works with adapting processes, and also shows its pragmatic and journalistic functions. On the basis of particular examples from selected magazines, the aim of this thesis is to describe the role of anglicisms in the texts, the way they are treated in the texts, how they are changed in order to serve the journalistic purposes, and how they influence the final form of media content, respectively the whole language system.

Master thesis Media review of environmental activism during the D8 motorway building focuses on media review of longlasting dispute about building the D8 motorway. Using content analysis, it aims to describe how the activists are presented and reviewed by media. Theoretical part focuses on theory of mediation, media effects, news values and construction of reality. Then it concerns with environmental journalism as a branch of journalism practice. Historical overview of D8 construction is also mentioned. The practical part implements the main research - content analysis of the 10 years long period, with regard to 2003 - 2005 and 2011 - 2013 periods. The research has shown that media coverage was really strong during these periods. Media seek for objectivity but nevertheless, the final review is barely negative.

This thesis titled Blog as a phenomenon of online journalism focuses on public perception of blogs, printed media and online versions of printed media. The theoretical part is divided into three chapters, which deal with online journalism, blogs and its history, new media and the last chapter is about possible journalism future. The practical part of my thesis is based on quantitative analysis and qualitative research. The quantitative research applies surveys as a data gathering method with randomly chosen sample of respondents. The qualitative research uses in-depth interviews conducted with students studying New media or Journalism degrees at the Charles University. In the empirical part of my thesis, the study sets out three key hypotheses. After the interpretation of both research methods we found out that women of age 25 or lower prefer to read blogs rather than magazines about beauty. The second hypothesis states that the most trustworthy media type perceived by women is the press. This hypothesis has been proven as well. Furthermore, the results from the survey indicated that a price is not the most important factor for choosing the media type. However, it still belongs among the three most important factors that respondents base their decision on when choosing a media type. Lastly the...

Diplomová práce zkoumá potenciální závislost mezi články o stavebních spořitelnách publikovanými v médiích během června 2005 a května 2006 a mezi jejich reklamními výdaji do relevantních médií. V teoretické části je představen historický vývoj tří stěžejních témat diplomové práce ? žurnalistiky, reklamy a public relations. V dalších kapitolách jsou představeny stavební spořitelny na trhu, jejich komunikační strategie, reklamní výdaje a články o nich publikované. Analytická část obsahuje dvě samostatné analýzy. Obecná analýza zkoumá existenci/neexistenci závislosti mezi články publikovanými v médiích a reklamními výdaji spořitelen bez rozlišení jednotlivých médií. Výběrová analýza pak zkoumá existenci/neexistenci vztahů mezi sledovanými proměnnými v závislosti na typu médií, a dále pak v jednotlivých mediálních titulech.

Mokslo žinių sklaidos visuomenei procesas, tarpininkaujant žiniasklaidos kanalams, apima tris pagrindinius komunikacijos dalyvius: mokslininkus, žurnalistus ir visuomenę. Kada pastarieji yra suinteresuoti ir aktyviai dalyvauja procese, mokslo žurnalistikos procesas gali būti efektyvus ir realizuoti šiuolaikinio komunikacijos proceso – interaktyvaus dialogo – reikalavimus. Komunikacijos tarp žurnalistų ir mokslininkų, tarp mokslininkų ir visuomenės, tarp žurnalistų ir visuomenės ypatumai yra svarbūs, kalbant apie mokslo populiarinimo sklaidos žiniasklaidos kanalais sistemingumą, vertinant mokslo žurnalistikos profesionalumą. Šiame darbe yra analizuojami komunikacijos tarp mokslininkų ir žurnalistų ypatumai, aptariant ir kitų mokslo populiarinimo komunikacijos proceso dalyvių santykius bei ryšius. Darbo tikslas – išanalizuoti mokslo ir žurnalistikos sąveikos trūkumus, atskleisti mokslininkų ir žurnalistų komunikacijos ypatumus bei parengti profesionaliosios mokslo žurnalistikos kūrimo gaires Lietuvai, įvertinant Suomijos patirtį. Darbo objektas – žurnalistų, mokslininkų ir kitų Lietuvos bei Suomijos ekspertų šiandieninės mokslo žurnalistikos vertinimai. Pirmasis darbo uždavinys, - remiantis mokslinės literatūros srautu, atskleisti mokslo žurnalistikos sociokomunikacines prielaidas bei identifikuoti vyraujančius mokslo populiarinimo teorinius modelius. Apžvelgus mokslinę literatūrą ir identifikavus mokslo populiarinimo raidos bei transformacijų ypatumus, matoma, kad tikslumas... [toliau žr. visą tekstą] / Transmission of scientific news through media channels involves three main communication members: scientists, journalists and society. If all three participants are active and interested in communication, effective process of science journalism or even interactive dialogue between communication members can be realized. Interaction peculiarities in communication between journalists and scientists, between scientists and society or between journalists and society are significant while describing consistency of scientific news in media channels or evaluating science journalism professionalism in the country. In this thesis peculiarities of scientists’ and journalists’ communication are analyzed and intercourses between other communication members are discussed. The aim of this thesis was to identify weaknesses of interaction between systems of science and journalism, to find out communication peculiarities in scientists’ and journalists’ socialization and to frame guidelines for professional science journalism in Lithuania, while evaluating Finish experiences. The title of the thesis - Science journalism: assumptions, experiences and challenges in Lithuania and Finland. The first objective of this thesis was to identify science journalism socio-communicational assumptions and to evaluate dominating popular science communication models according to the flow of scientific literature. It was found, that problems of accuracy and objectivity in science journalism were significant... [to full text]