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探討新創科技公司產品創新分工網路之研究 / Research on the network in division of labor for product innovation of technology startup company葉啟超 Unknown Date (has links)
本篇論文主要探討新創科技公司產品創新分工網路之現況與績效,新創科技公司之兩大核心資源為創新與技術。公司成長與獲利通常來自技術商品化之價值,一般而言公司很少可完全依賴內部資源進行獨立創新。創新社群以技術為核心,社群中的組織必須顯著地參與一項新技術的商品化工作,主要辨認指標是垂直互補性資產與資訊流通。產業分工網路是企業內部組織和企業彼此間的結合型態,用以產生附加價值,其價值鏈活動是透過良好的協調以造成差異化或成本降低。資訊科技是改變價值活動的執行方式及價值鏈活動中各種連結的性質,影響競爭範圍並塑造新產品。
本研究以國內研發新產品或技術之新創科技公司為研究對象,以個案方式運用分析模式將企業之內外在因素、SWOT及產業能力作深入分析,並訪談中小企業實證研究分工網路活動,探索新創科技公司產品創新分工網路之現況以及產業系統(研究/製造)供應鏈績效,研究結果發現:
1、台灣產業仍屬於「不完全的概念設計與試製生產分離型」分工網路。新創科技公司之產品普遍缺乏品牌形象,且因資源缺乏,無法以全球市場為行銷對象,在設備上的投資、產品與製造的選擇上沒有自主性,限制台灣人才的創新能力及新創科技公司之成功。
2、新創科技公司在產品創新上提昇產品之附加價值,製程上依賴中小企業的「專業分工」及「彈性互補」,充分利用體系資源,調整出最佳效率。但在成熟市場中,採取追隨者的競爭腳步以及成本領導策略,因此無法將產品附加價值回饋於產業分工體系。
3、台灣中小企業普遍在資訊化方面嚴重落後,無法在新的且分散化的產業分工中,以虛擬、組織模組化的分工原理運作,因此人工成本優勢喪失後,其「彈性」、「快速」的核心競爭能力亦在衰退中。
4、中小企業與新創科技公司因價值鏈之市場顧客面不完整,以供應鏈管理觀點檢討發現:管理方法、產品流程、風險與獲利架構、文化與態度觀念、變革升級等構面皆尚待加強。 / I his thesis is mainly in finding out the reality and performance on the network in division of labor for product innovation of a technology startup company. The two core resources of a technology startup company are innovation and techniques. The growth and earning of such company normally come from the value of technology commercialization. Generally, such company could hardly rely on its internal resources completely for independent innovation. Innovative community centers on techniques and the community organization must involve in the commercialization of a new technique significantly, and the main identifying indicator is the vertical complementary assets and the information flow. Industrial network in division of labor is the connecting pattern of the international organization of a business entity with other business, which is for creating added value. The value chain activities are made through sound coordination to generate differentiation and cost-down.Information technology is for changing the performing manner value activities,as well as the natures of connection among various chain activities. It serves to affect the scope of competition and to form new products.
This research targeted at the technology startup companies involved in the research and development of new products or new techniques, and case study approach is employed to analyze the internal and external factors of a company,SWOT and industrial capacity with analytical modes. Face to face interview with medium and small enterprises were conducted to empirically demonstrate the activities of the network in division of labor, and to investigate the reality and industrial system (research / manufacturing) supply chain performance of new innovative network in division of labor. The findings are:
1.Industries in Taiwan are still in the stage of“Incomplete Conceptual Design and Pilot Production Separated Network in Division of Labor”level.Technology startup companies are generally lack of brand image. And, with the lack of resources, they are unable to target at the global market for marketing. There is less autonomy in the investment in equipment and options of products and manufacturing. These have limited the talents in Taiwan in their innovation capability and the success of technology startup companies.
2.The technology startup companies promote the added value of their innovative products, and in manufacturing, they rely on the specialization and flexible complement of medium and small enterprise to adjust to the best efficiency by fully utilize the system resources. However, in a matured market, they adopted the follower approach and cost-lead strategies, that they could not feed back the added value of products to the system in division of labor.
3.Generally the medium and small enterprises are having serious information gap, that they are unable to employ the diversification principle in the new and spread-over industrial diversification with virtual, organization modular.Therefore, after losing the labor cost advantage, the core competitiveness in flexibility and speed are also in their way down.
4.Medium and small enterprise, and the technology startup companies have the short of incomplete customer dimension in their value chain, it is found,in the view point of supply chain management, they need to strengthen and improve their managerial approach, product flow, risk and profit structure,culture and attitude and changes and upgrading.
Subject Terms (Key Word):
- technology startup company
- technology commercialization
- network in division of labor
- innovation community
- value chain
- supply chain management
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