創新科技產品往往被視為企業成長的重要關鍵，有許多創新 科技產品成功的案例讓企業獲利大幅成長，但是並非所有創新科技產 品都被市場接受，也有許多創新科技產品在市場上曇花一現，或是經 歷一小段時間的成長之後又被市場淘汰。 許多不同的因素都會影響創新科技產品成功與失敗，在複雜的因 素中，創新科技產品公司的初始經營模式是其中一項重要關鍵。因為 初始的經營模式代表著如何看待自身所處的產業環境與產業鏈的位 置，由此延伸出公司本身應該重視與培養的核心能耐就會不同，獲利 模式也會不同。 如果只是針對現有科技改良的創新，開發新產品時可以遵循先前 產品的基礎來預估新產品的可能市場，但是如果是不連續性創新或是 破壞式創新要進入市場時就沒有前例可循，所以要選擇目標市場時會 非常困難。 因此不連續性創新科技要進入市場之前要先選定經營模式，然後 才能進一步開發新產品，接著遵循行銷學中的新產品開發步驟，STP 與4P將產品推進市場中。 紙喇叭此項不連續創新科技要進入市場時，既可以當成零組件也 可以做為成品來銷售，而企業在經營時也要選擇是否要成立品牌還是 從事代工。 在比較各類經營模式之後，創新科技，尤其是不連續創新或是破 壞性創新的產品，最佳的經營模式是成立品牌，自行銷售成品到市場 上是最合理的選擇。 / All companies embrace innovation as the key for growth. But not all innovation brings fortune to company who owns it. Initial business model is one of the most critical factors that will affect the success of innovating product. If the innovating product follow its predecessor with continuous innovation, it is easy to predict new product market size and revenue. But it is very difficult for a discontinuous innovating product to predict market size without any predecessor as base. Chose a right business model is the basis before discontinuous innovating product start marketing. There are 4 types of business model analyzed in this article; OBM or ODM, selling parts or final product. In the case of flexible speaker, making consumer production with own branding would be the right choice.

Applying information technology (IT) to support or magnify a competitive business strategy has been recognized which IT had adopted by enterprises. Many examples of various enterprises illustrate applying IT to create and sustain competitive advantage. Applying information strategy is becoming a trend for success and also for coping with dramatic environmental changing.The Institute of Medicine (IOM) brought patient safety issue into the public attention in its 1999 report “To Err is Human”. It is estimated those medical errors responsible for 44,000 and 98,000 deaths in the United States per year. Medical errors are causing patient’s death, permanent loss of health functions, etc.. Facing on these errors, main strategy for preventing errors is applying IT strategy. Many studies and surveys show that information technology can effectively reduce the rate of medical care errors and adverse events, up to 50%.Thus, information technology plays the role as a gatekeeper for promoting and protecting patient safety in various fields of medical care. The object of this thesis is from historical review to explore various IT strategies adopted by hospitals to improve patient safety and to explore of Taiwan hospitals applying patient safety information technologies to pursue patient safety and its contribution. We are designing this research by three phases. Phase I study, various of SCI literature review from 1990 to 2005 and in-depth interview with physicians, administrators from hospital was used to collect the data. Phase II study; from previous literature reviewed, the model and comments will gather from Phase I interviews to develop a structured questionnaire. Phase III study, In order to reduce the probability of misinterpretation, a Delphi approach was used to further revise and validate the extended framework, which has been synthesized from Phase I and Phase II study. Patient safety has become an important trend and international health facilities operation guidelines. Therefore, hospitals need a well-developed plan to implement in the near future by steps to achieve risk free hospital for patient treatment. We are happy to share our findings to hospitals and learn more on what we can do to make the hospital a safer place for all type of errors.Hospitals not only pursuing a patient safety goal by innovative information technologies but also diffusing, assiminating as a trend of enhance patient safety era. Key Words: Patient Safety, Medical Error, RFID, Electronic Medical Record.

1990年，美國政府開放民眾使用網際網路後，網路搜尋技術、網路軟體等重要應用相繼出現，影響其他不同的產業，譬如: 電腦硬體、流通、媒體、及證券業等，改變產業經營模式，帶來產業成長的力量。可見網際網路產業是很重要並值得研究的產業。 入口網站產業的同業、供應商、消費者、潛在進入者所構成的產業價值鏈，隨著網路創新科技的推出，產生相因應的變化。三大入口網站業者Yahoo!、Google、MSN，Google以其擁有的搜尋技術優勢，影響Yahoo!與MSN重新思考搜尋引擎所帶來的商機，也積極投入關鍵字廣告營運模式；Google的搜尋引擎經營模式，與相繼推出的網路軟體與服務，有益於造就網路資料來源之一的內容網站蓬勃發展；對於使用者的接納度而言，Google搜尋引擎技術大幅降低使用者資訊不對稱的問題，使得Google擁有眾多使用者人數的資產，相對應的廣告商提高了網路廣告比重，網路廣告市場正大幅成長中。 Google不斷研發新的網路服務與軟體，具有破壞性科技的產品，雖然是針對非主流的市場需求，對於產業也帶來不同的影響，而行動通訊裝置的上網需求與網路服務的提供，不同於以往電腦上網平台的特性，所以，這塊市場是一塊有待開發的市場，相對也帶來對於網路產業成長的新空間。 Google的創新科技是先經網路使用者的採納，廠商依據自身經驗與市場反應，陸續跟進採用該技術。如此產業動態的演進，本研究探討Google創新科技的發展階段，對於入口網產業供給面、需求面的影響，進而歸納產業內同業的垂直整合、水平整合，或是與他人合作推出新的網路服務等產業結構的改變。