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動態性合作網路分工與連結管理之研究 / The Study of Job Assign and Linkage Management in the Dynamic Cooperative Network江政達, Chiang,Cheng-Ta Unknown Date (has links)
由於競爭環境的變化,使得供應鏈中製造廠商與供應廠商雙方的交易關係(supplier-manufacturer relationship)有了重大的改變,由過去競爭的對立關係,轉變為合作的夥伴關係;中心廠與諸多零配件的供應商形成了一個合作的群聚,來共同滿足買方客戶的需求。台灣中小企業組成的綿密產業網絡便是一個相當好的例證,台灣產業網絡的「彈性」和「速度」特質,使台灣企業能夠在市場急速變化、壓力陡增的情況下,及時進行靈活調適,並整合體系內各種可用的資源,創造特有的競爭優勢。
本研究以個案研究的方式,選擇具動態合作網絡特性的營造業作為母體,來瞭解台灣的營造廠如何建立與維繫一個動態性合作網絡?如何進行網絡成員的分工與連結管理?本研究透過兩個實務個案分析,來瞭解動態合作網絡的分工與連結管理的前因與後果,建立觀念性架構與命題,以作為企業經營業者的參考。
營造廠的「價值活動調整」的取決會受到「環境系絡」、「技術系絡」的影響,當營造廠決定其價值活動涵蓋範疇後,將會面臨價值活動劃分的問題,要在諸多的承包商中選擇合適的對象來負責各式專業工項的執行工作,也就是要進行其「委外對象選擇」的安排,接下來最後就是依據承包商的類型的不同,於此稱之為「網絡關係管理類型」,進行分類管理,最後導致不同的「利潤模式」的選擇。
整體而言,個案公司多年來能在環境景氣循環與競爭壓力的衝擊下,不斷地成長茁壯,核心的概念在於其價值活動涵蓋範疇的動態調整彈性,方能擁有足夠的利潤,持續地追求公司的成長。當環境競爭態勢激烈的時候,就擴大價值活動的涵蓋範圍,將工程進行細部的切割,一方面可以跨過大包商直接發包給小包商,自己進行溝通協調的工作,以降低成本,一方面則可以將專業工項的設計規劃、採購活動等納入公司內部執行,減少外包佔比,提升工程利潤;當環境景氣好,訂單旺的時候,就降低價值活動的涵蓋範圍,發大包給承包商來執行,辛苦費時的整合者利潤讓給承包商,雖然單一工程的整合者利潤降低,但是由於可以承接的工程數目變多了,所以在仲介者利潤的擴大下,獲得利潤的成長。
營造廠的策略彈性,來自於其自身的價值活動調整彈性與承包商網絡的建立與維繫。該價值活動調整的彈性來自於自身能力的強弱與完備性,能力越強越完備的廠商,其價值活動調整的彈性越高;營造廠的能力可以分為整合能力與操作能力兩類,整合能力佳的廠商在價值活動細切給小包商的時候,或者在跨專業工項的承包商間的溝通協調上,會有比較好的績效,如期完成工程,減少成本支出;操作能力好的營造商,除了可以選擇性地決定是否要將專業工項相關的價值活動內製外,增加議價能力外,還可以掌握該相關工項的成本結構,控制成本支出。在承包商網絡的建立與維繫上,多元化承包商網絡的存在,除了可以讓營造廠能夠視工程需要找到合適的承包商外,還可以透過創造群與群間的承包商的相互競爭性,來降低對於單一承包商的依賴程度,也增加了承包商間的選擇彈性。
由於工程設計的差異,工程技術的變遷,營造商必需不斷地透過工程案件的執行,向具夥伴關係的廠商學習特定工項的操作知識與技能,提昇自身的能力,也將該操作知識與技能傳授給具團隊關係的廠商,也帶動整體承包商網絡能力的增長。因而,讓營造廠得以在環境競爭與技術變遷的衝擊下,獲得不斷成長的機會,也創造了與承包商網絡同步成長的機會,而得以避免整體策略彈性喪失的可能性。
最後,不同的網絡關係類型的管理代表著不同的利潤模式的創造思維,營造廠對於會員關係類型的承包商將採取採購成本最小化的模式,之於團隊關係類型的承包商將採取交易成本最小化的模式,夥伴關係類型的承包商則採最大化綜效的模式。 / Duing to the changing of the competitive environment, make the relationship between the manufacturing firm and their suppliers from competitive to cooperative. The manufacturing firm and its suppliers form a cooperative cluster to satisfy the buyer’s requirement. The cooperative network manufacturing firms build become one of the important sources of competitive advantage, therefore it’s a significant issue to the management of the cooperative network.
From the practical view, the intensive industrial network organizes by the small and medium size enterprise is the important source of the Taiwan’s manufacturing advantage. The nature of flexibility and speed of Taiwan’s industrial network makes the firms could deal with the fast changing environment, and integrate the available resources of the network to create the unique competitive advantages. The industrial network also play a major role for hundred billion of the foreign exchange reserves in Taiwan, no matter what the traditional industry, such as tailoring, shoes, and machine tool industries or high-tech industry as computer, integrated circuit and electronic industries, the specialization and cooperation between industries is more significant in Taiwan than in other Asia countries, such as in Japan and Korea. Therefore, it’s an important issue to know the manufacturing firms how to build up and maintain their dynamic cooperative network and how to do the job assign and the leakage management among members of network.
From the theatrical view, the early researches in the intra-organizational cooperative relationships is focus on the dyadic relationship to explain how the power and trust influence the cooperation, maybe how to gain the competitive advantage based on the relationship further. As we know manufacturing firms will exchange their resources with many suppliers, they always make the strategic decision from the holistic view of the network, not the dyadic view. Miles and Snow (1984) argue that the traditional organization will be disaggregated vertically, the way of integrating all the functions in a single organization will be instead of dividing into many independent firms to execute coordinately. They said that a successful company should integrate and coordinate their network members dynamically to achieve the customer’s need. Recently Bovet and Martha (2000) emphasize the important of building the value creating system to support the customer’s need agilely, the network of value system is different from the production line relationship of traditional supply chain, it start by the customer’s need, the manufacturing firms which interconnected with their suppliers, strategic partners, customers, exchange with the network member to acquire the resources they need, such as economic assets, knowledge, intangible benefits, to satisfy the need of customer (Allee, 2000).
This study tries to figure out how the manufacturing firm build up and maintain their network dynamically, how they do the job assignment and linkage management, by case study. The two cases selected from construction industry are suitable to present the dynamic network management, by cooperating the two cases, this study establish the conceptual framework and propositions for the reference of managers.
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大台北地區利用文創事業導入都市再生過程之研究 / Research on implementing culture and creative industry into urban regeneration process in Taipei metropolitan area張鈞硯, Chang, Chun Yen Unknown Date (has links)
台北都會區正在面臨轉型,由於老舊建築的生活機能不佳、公共設施也不足,加上安全防災不齊全,所以民間和政府都積極參與都市更新,讓市容煥然一新。這不單只是硬體上拆除重建或建築翻新而已,而是要展現各地方獨特風格形式與魅力,進一步帶動經濟活力,提供下一波成長的競爭力,讓城市每個角落呈現更多創意的嶄新面貌。面對此一目的,本研究希望從此一方向進行探索性研究,探討在都市重生過程中,有時限的閒置空間如何再作利用,帶給企業或機關學校延展性的資源,產生競爭優勢,並且讓空間到期之後,還能順利讓空間重生,提供城市成長的競爭力。
關於再生空間,國內外均有許多實例以文創產業活化閒置空間的案例,但此類再生空間都是以永續經營發展為目標,對於有時限的空間再利用,則鮮少著墨,因此本研究希望了解(1)空間經營組織該如何以文創事業導入都市再生過程中的閒置土地? (2)以文創事業導入都市再生過程中的閒置土地再生空間樣貌為何? (3)空間經營組織在經營再生空間之後,如何建立核心資源?本研究藉由文獻次級資料與報章雜誌的回顧分析,並以都市再生空間為基礎發展出個案研究的基礎架構。選擇之代表研究對象為尚處初步階段的案例,包括城中藝術街區和127公店,希望透過本研究,能給台北都會區發展轉型實務與學術的發展。
本研究初步結論包括:(1) 各組織在動態網絡中,擷取彼此優勢,互賴繁衍生長。(2) 對於使用有年限的再生空間,文創事業不以一般營利為主要導向,給予產業更多靈感。(3)文創事業體的成長是空間經營組織的核心資源。本論文最後進一步提出實務上待克服之地方及後續研究上的建議。 / Due to poor life function of the old buildings, including shortage of public facilities, incomplete security disaster prevention system, and Taipei metropolitan area is force to face urban regeneration which is encouraged by local government and locals. As to the process of urban regeneration, this does not just demolish the old building or reconstruction on the renovation itself, but to show the form of local unique style and charm, to further promote economic vitality by providing growth competitiveness. Therefore, this study wants to be a base for following research in this topic.
There are lots of examples of reusing vacant spaces among domestic and foreign countries, but the goal of managing these spaces is making them sustainable. As for reusing time-limited space, the discussion is not mentioned a lot. The purpose of this study is to understand (1) how do organizations that run the vacant spaces cooperate with culture creative industries during urban regeneration process? And what are their relations? (2) What are the space characteristics during culture and creative industry into urban regeneration process? (3) What are the benefits for the organization participating in urban regeneration, and how can the organizations build core resource such as core competence? Through reviewing of secondary data such as literature newspapers and magazines, this study derives the research structure. The cases of this study are still in the initial stage, including UrbanCore Arts Block and store no. 127. This study is hoping to give Taipei metropolitan area practical and academic development in urban regeneration process.
The study finds: By cooperation with culture and creative business, companies and organizations learn to develop human resources as the main target. Also, as for time-limited space, cultural and creative business is not lean to consumer-oriented, but to give industry more inspiration. Finally, the growth of cultural creative business is also the core resource for the organizations that run the vacant space. In the end, this paper further proposes difficulties on local practice and recommendations on the follow-up study.
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