最近十幾年，共同基金在世界各國迅速發展，在美國與歐洲已經成為一般大眾的主要理財工具，全世界共同基金規模於2003年第3季達到12.8兆美元。中國在1998年設立第一家基金公司以來，基金業仍屬產業之初期，隨著經濟持續高速成長，國民平均所得逐漸提高，未來經濟發展潛力可觀。基金投資，漸成趨勢，基金市場整體發展，潛力無限。 本研究著重於中國基金市場發展與資訊策略運用之探討，分析現況與未來發展方向。同時經由對中國基金產業發展與個案公司的研究，探討分析基金業在國際上之發展過程，可否推展到中國，並且分析資訊策略與資訊系統在產業快速成長過程中所扮演的角色及其重要性。 本研究主要研究結果及發現如下： 一、在本研究中綜合歸納出基金公司可著重的主要經營策略，其中以投資管理能力為最重要核心能力。 二、與全球共同基金大本營美國相比，中國共同基金業仍在起步階段。在法令逐漸放寬，新基金公司紛紛設立，競爭加劇的情況下，可以預見這個產業將會更為蓬勃發展。 三、中國成為世界貿易組織(WTO)第143位正式會員後，根據入世承諾對外資開放基金業股權限制，目前外資已可投資基金公司股權33％，中國國內基金公司已面臨來自國際大型專業投資機構激烈競爭。 四、中國基金市場的整體市場滲透率還很低，未來隨著中國整體經濟成長，投資人財富增加，市場規模將可快速成長，投資人數也會呈幾何倍數成長。面對商機與挑戰，中國基金業應做好長遠規劃，迎接商機來臨，未來中國有很大潛力出現世界級的大型基金公司。 五、在業務方面，貨幣型基金及全權委託投資業務，在中國仍在起步階段，可以大力發展。同時，應掌握電子商務發展的契機，積極推展網路交易。 六、中國人口眾多，在龐大的潛在客戶群背後，需要高效能的後台電腦系統支援，其中以註冊登記系統與網路交易系統最為重要。基金公司可預先做好準備，迎接未來業務高速成長的時刻。 七、在面對產業競爭越來越激烈，應擬定完善資訊發展策略，將資訊技術充份運用於開發新產品，創新服務，取得競爭優勢，充分把握後發先至的契機。 八、中國基金公司的發展過程，企業經營策略與資訊策略尤其重要，在大市場經營，必須要有大格局，各項基礎建設，必須在早期規劃清楚，才可為未來長遠發展奠定穩固基石。 / In the past decade, the mutual fund industry developed very fast. It has already become a very popular investment tool in U.S.A. and Europe. In the third quarter of 2003, the global total asset under this industry’s management was US$12.8 trillion. China set up the first fund company in 1998. Although China is still at the early stage of this industry, accompanying with the fast economic growth rate and the strength of its economy, mutual funds will gain popularity in China. This research focuses on the China mutual fund market development and IT strategies. From the research and case study, it not only analyzed whether the experiences of other markets can be applied in China but also analyzed the importance of IT systems and IT strategies to the Chinese mutual fund industry. The outcomes of this research are as follows: 1. Several core competences are identified and the investment management ability is the most important one. 2. Compared to the U.S.A. mutual fund industry, China’s market is smaller. However, after regulations are more open about setting up new fund companies, many new fund companies were set up. We can foresee that the mutual fund industry in China will commence an era of rapid growth. 3. After China becoming a member of WTO, foreign institutions have been allowed to set up joint venture. Now local fund companies are encountering global competition from joint venture fund companies. 4. In China, with the low market penetration rate, the high economic growth and the increasing individual personal income, the market will grow very fast in the future. Facing this business opportunity and challenge, all fund companies should prepare for long-term strategic planning. 5. Money market funds and discretionary account business are at an emerging stage. All fund companies in China should input more resources to develop this market. 6. China has a population of 1.3 billion, so the potential customer database will be huge in order to cater for the future business growth. Fund companies should pay more attention to this area, especially to the Transfer Agency system and EC system. 7. To be competitive, China’s fund companies must set up IT strategies and adopt IT technologies for designing new products and new services to pave the way for future business growth. 8. In a kind of market with such huge potential, business vision and IT strategies are the most important factors to a company’s future success. The infrastructure must be ready before the market is booming.