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高中職學生選擇外食消費的影響因素之研究 / Research on Influence Factors of Dieting Out Choices for Senior High School Students.羅雯琪, LO WEN CHI January 1900 (has links)
高中職階段為青春期後期是身體生長發育的快速期,然因種種改變而增加外食消費的機會,本研究以影響高中職學生外食消費行為作為研究主題,希望能進一步了解學生在選購食品的考量因素,作為後續相關研究的參考。
本研究首先參考大量與飲食及消費相關之文獻,分析了解研究主題後採用AHP層級分析法作為本研究的研究方法,之後依據文獻整理歸納出影響飲食、消費的相關因素藉此規劃專家問卷題項之方向,透過德菲爾法專家訪談建構出影響高中職學生外食消費選擇因素的層級架構,進一步設計以層級分析法的成對比較式問卷,並選定中部某校高中職學生為研究對象,隨機抽樣各班3名填寫問卷施測90份,待回收問卷後依層級分析法計算分析整理結果,並進行各因素間的權重分析,而建立整體影響因素之層級權重。
本研究建立影響高中職學生外食消費評選因素的權重關係,對於培養良好飲食行為增進健康方面有重要參考價值,並可作為之後家長、衛生單位、教育單位擬定相關政策及教學之參考依據,甚而作為更多擴充研究的基礎。 / High school is a rapid growing period for adolescences. However, they are having more and more opportunities to eat outside due to some living style changes. This study aims to examine the consumer behaviors of eating out in high school student. The researcher plans to study the criteria for choosing food of high school students and the reasons behind it. This study can provide a comprehensive reference for future studies.
This study starts with a massive among of literature review related to diet and consumer behavior. After thoroughly studied the literature, the researcher adopts Analytic Hierarchy Process Theory (AHP) as the research method. Based on the literature review, the questionnaire for professionals was generated according to the direction of diet and consumer behavior. By using Delphi interview, the construction of high school students eating out behavior was established. Based on the results, another paired-comparison questionnaire was generated by using the analytic hierarchy process. The participants were recruited from random sample in a high school in middle Taiwan. Three students were recruited to complete this questionnaire and ninety participates were interviewed for this study. The result was analyzed by using the analytic hierarchy process. The factors were weighted and the hierarchical weight was established.
This study established the weighted eating out evaluation criteria for high school students. It is beneficial for developing good diet behavior and facilitating personal health. It can also provide invaluable reference for parents, government agencies and schools for developing related policies. Future studies can also be beneficial from this study. / 論文指導教授推薦書 i
論文口試委員審定書 ii
誌謝 iii
中文摘要 iv
英文摘要 ix
目錄 vi
圖目錄 viii
表目錄 ix
第一章 緒論 1
1.1 研究背景和研究動機 1
1.2 研究目的 3
1.3 研究範圍和限制 3
1.4 研究流程 3
第二章 文獻探討 6
2.1飲食、消費相關教學目標 6
2.1.1國民中小學九年一貫課程綱要健康與體育學習領域 6
2.1.2高中健康與護理課程綱要 8
2.1.3高中生活領域-家政課程綱要 9
2.2飲食習慣與飲食行為 10
2.2.1 青少年飲食狀況 10
2.2.2 飲食的影響因素 11
2.2.3 營養知識及健康態度 13
2.3消費行為 14
2.3.1 消費行為理論 14
2.3.2 消費知識行為影響因素 18
2.4德菲爾法 21
2.4.1 德菲爾法的特性 22
2.4.2 德菲爾法的優點與限制 23
2.5 層級分析法 25
2.5.1 AHP層級分析理論和應用 25
2.5.2 AHP層級分析法之層級架構 27
2.5.3 應用AHP的處理程序 28
第三章 研究方法 35
3.1 研究架構程序 35
3.2 評選準則之建立 35
3.2.1專家訪談 35
3.2.2專家訪談整理 37
3.2.3專家前測問卷 46
3.3問卷設計與研究對象 48
3.3.1研究架構的分析與建立 48
3.3.2問卷設計及施測 49
3.3.3 各層級間因素權重的計算 50
3.3.4一致性檢定 51
第四章 實證結果 53
4.1評選因子層級架構形成分析 53
4.2受測者特性及經驗分析 55
4.3 問卷分析 57
4.3.1 評選高中職學生外食消費選擇因素之主要準則重要性分析 58
4.3.2 評選高中職學生外食消費選擇因素之次要準則重要性分析 59
4.3.3 評選高中職學生外食消費選擇因素之綜合分析 64
第五章 結論與建議 67
5.1結論 67
5.2研究建議 68
5.2後續研究建議 68
參考文獻 70
附錄一 評選因子專家開放式問卷 74
附錄二 評選因子專家前測問卷 78
附錄三 AHP問卷 82
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