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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

四大律理論下之媒介交替與轉型—以台灣「電視電影」為例 / A Study of Media Transformation Based on the Tetrad Theory-Taking Taiwan TV-film as an Example

李蕙汝, Lee, Hui Ju Unknown Date (has links)
本研究為台灣電視電影(TV-film)之初探性研究,首先分析國外電視電影之四大律效應,做為探究台灣電視電影之參考切入點,從新舊媒介交替、轉換之理論觀點出發,採用麥克魯漢父子之「媒體四大律」、以及McQuail對新媒介提出的文化觀點、McCombs等人對新媒介提出的經濟觀點,做為瞭解台灣電視電影之理論架構。電視電影一詞在台灣之定義模糊不清,本研究為釐清電視電影定義以及瞭解其特性,分別探討電視、電影兩媒介之特質,並爬梳各家對於電視電影之說法,對電視電影進行認識。同時也整理國外電視電影發展歷史與概況,包括美國、歐洲、日本與中國。 本研究透過對學、業界人士之深度訪談,輔以文獻資料的蒐集,瞭解台灣電視電影的源起背景,並分析其如何造成媒體四大律之「放大」、「淘汰」、「重拾」、「轉化」等四大效應,以及台灣電視電影對於文化思想與經濟市場的影響。最後探討其存在於現今台灣影視環境中的意義與未來。 / This study explores the conception of alternating and transition between the new and old media of Taiwan TV-film based on the tetrad theory. The theoretical framework of this article includes McQuail’s cultural explanation and McComb’s economic viewpoint. As the concept of TV-film is not clear in Taiwan, this study aims at clarifying its definition and understanding its characteristics by incorporating different viewpoints. This paper also sorts out the history development and profile of foreign TV-film, including the United States, Europe, Japan, and China. Through in-depth interviews and collections of literature, this study traces back to the origin of Taiwan TV-film and evaluates the effects of the four laws: enhancement, obsolescence, retrieval and reversal. Moreover, this study also analyzes the influence of Taiwan TV-film on cultural thoughts and economic market. Finally, the study explores the significance and future of TV-film in Taiwan’s media environment.

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