本研究為台灣電視電影（TV-film）之初探性研究，首先分析國外電視電影之四大律效應，做為探究台灣電視電影之參考切入點，從新舊媒介交替、轉換之理論觀點出發，採用麥克魯漢父子之「媒體四大律」、以及McQuail對新媒介提出的文化觀點、McCombs等人對新媒介提出的經濟觀點，做為瞭解台灣電視電影之理論架構。電視電影一詞在台灣之定義模糊不清，本研究為釐清電視電影定義以及瞭解其特性，分別探討電視、電影兩媒介之特質，並爬梳各家對於電視電影之說法，對電視電影進行認識。同時也整理國外電視電影發展歷史與概況，包括美國、歐洲、日本與中國。 本研究透過對學、業界人士之深度訪談，輔以文獻資料的蒐集，瞭解台灣電視電影的源起背景，並分析其如何造成媒體四大律之「放大」、「淘汰」、「重拾」、「轉化」等四大效應，以及台灣電視電影對於文化思想與經濟市場的影響。最後探討其存在於現今台灣影視環境中的意義與未來。 / This study explores the conception of alternating and transition between the new and old media of Taiwan TV-film based on the tetrad theory. The theoretical framework of this article includes McQuail’s cultural explanation and McComb’s economic viewpoint. As the concept of TV-film is not clear in Taiwan, this study aims at clarifying its definition and understanding its characteristics by incorporating different viewpoints. This paper also sorts out the history development and profile of foreign TV-film, including the United States, Europe, Japan, and China. Through in-depth interviews and collections of literature, this study traces back to the origin of Taiwan TV-film and evaluates the effects of the four laws: enhancement, obsolescence, retrieval and reversal. Moreover, this study also analyzes the influence of Taiwan TV-film on cultural thoughts and economic market. Finally, the study explores the significance and future of TV-film in Taiwan’s media environment.

近年來傳播科技快速變化，不但社會型態因此產生鉅變，新科技更也打破了媒體界線進而產生科技滙流，使得平面媒體、廣電媒體、共同載具、有線電視及網際網路的藩籬、角色、定位都逐漸模糊。 而當平面媒體處於麥克魯漢所說的「淘汰」螺旋後，自一九九九年開始整體廣告盈收呈現負成長，二○○六年台灣報紙一口氣有六家熄燈打烊，數以千計的記者失業。受此影響，記者專業角色嚴重貶值，從監督社會的無冕王淪為商業化與科技化雙重衝擊下的現代報業媒體工人，大量遭解雇的記者形成「流浪記者」現象。 本文訪談八位記者發現，一旦對媒體產業的未來失去信心，連帶也對自己失去信心，喪失了新聞工作的認同與熱情，「一輩子當記者」成為遙不可及的夢想，選擇以生存作為工作心態。這樣的氛圍型塑出平面媒體記者「集體灰暗時代」，嚴重影響其專業角色。 然而以「媒體四大律」分析，紙張形式的報紙雖逐漸遭到網路媒體之「淘汰」卻不會消失，而是需要「轉化」。記者創作撰寫新聞「內容」的能力不因報社倒閉而消失，社會對記者的需求更將永無止境，記者應隨社會環境與新科技改變進而轉變並提升自身核心能力。 / The media landscape in Taiwan has been greatly changed because of the emergence of new communication technologies and transition of market-driven journalism globally. For one thing, the newspaper industry’s circulation and readership continue to decline and advertising revenues keep on shrinking since 1999. As a result, since the beginning of this century, many newspapers have experienced huge deficits; six were shut down in 2006 alone and thousands of journalists lost their jobs. Based on the literature review and in-depth interviews of eight so-called “jobless journalists” who left or considering to leave the newspaper industry, this study finds many of these professional reporters are experiencing a crisis of confidence, no longer believing in themselves as well as the professional training. Most of all, they predict that the fate of newspaper has been doomed and journalism is hopeless and futureless. The study records their true stories of how to rebuild confidence while facing the hardship both of the career and the profession.