社會大眾之發票與零錢捐獻是民間社福團體所仰賴的收入來源之一，但近年來由於統一發票新政策的推行，加上大眾的消費行為開始改變，導致民眾捐獻的機會與意願逐漸下滑，而影響社福團體之公益運作。本研究的目的是為了提出一項創新的經營模式解決此捐獻缺乏的社會問題，藉由結合發票、公益彩券制度、零錢捐獻之行為、連鎖零售業者與政府公益組織之資源，賦予公益行為一個報酬機制，提升大眾捐獻意願，以擴大臺灣社會之捐獻基礎與價值。 為了尋求可行之商業模式，本研究透過市場需求分析，調查目前臺灣消費者之生活趨勢、統一發票政策推行現況與社福團體之困境，並藉由問卷調查、訪談社福團體與各類潛在消費者深入確認實際需求與創新服務之可行性。最後，經由前述分析，本研究提出一個能滿足社會需求並能讓服務參與者共同獲益的解決方案，其中包括消費者的參與方式、廠商合作模式、利潤分配方式，以及針對不同時期之目標族群研擬之營運計畫。 / Receipt lottery and donation box play important roles in the source of income for social welfare organizations (SWOs) nowadays. However, after the reform of receipt policies in recent years, the receipt taking behaviors of consumers have changed. In general, the willingness of consumers to donate receipt has been declining. This decrease of donation seriously damaged the operation of the SWOs. The purpose of this research is to propose an innovative business model to solve this social problem. By connecting the resources of retail chain business and government, the business model initiates the incentives of major consumers (self-interested and reputation seeking) to contribute the charity in the process of consumption based on the empirical study of the consumers’ behaviors of donating receipt /change and purchasing lottery.