- About
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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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報紙廣告之自律與管理吳懷陵, WU, HUAI-LING Unknown Date (has links)
國內報紙充斥不良廣告，一直拿不出有效辦法來管理。為使納入正軌，本論文希望能
為廣告法催生。
內容分作四大事，計三萬字。
一、探討廣告的角色與功能。
二、列舉目前缺失，同時說明涉及廣告管理的法令散見各處，形成多頭馬車，不能發
揮效力。此外，要求自律的效果並不理想。
三、印證國外發展，找出問題癥結在缺乏有效的約束力量及人才。
四、對症下藥，為廣告法與人才培育指出方向。
#1015221p
#1015221p
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