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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

知識內容產業的成長策略-以商業周刊媒體集團為例

俞國定 Unknown Date (has links)
中文摘要 商業周刊(台灣)從1992年到2002年快速成長,從一本財經周刊,發展成雜誌叢書、編輯顧問入口網站、電子商務..等11個事業體的綜合媒體集團,創造台灣商周媒體奇蹟。 商業周刊本體(不含其他事業體)的經營績效,過去十年在營收方面,複合成長率高達30%,2000年起連續三年,稅前盈餘都超過一億元新台幣以上(不含其他事業體),成為台灣地區經營最傑出的平面媒體之一。 透過本研究發現,商周成長歷程中歷經三個階段: 1. 效率/價值階段 2. 整合資源階段 3. 品牌經營階段 由於經營者強調創新和務實並重,不斷增強更新核心資源、核心能耐,也使企業生命週期能適時破局回春,再創新格局,保持成長趨勢不中斷。 商周在每一階段的學習曲線中都包括錯誤教訓和成功經驗累積,企業就像有生命的有機體,不但要讓幼苗成為大樹,更要讓大樹變成一片森林,在商周個案中可看到,一個小型企業,在知識內容產業上,如何由小變大,蔚然成林,最後與國際媒體集團併購,準備進軍大中華華文內容市場完整生命週期。 / Executive Summary Business Weekly (Taiwan) has been rapidly growing since 1992. Starting from a financial weekly magazine, Business Weekly creates a Taiwan media miracle and grows to an integrated media group consisting of 11 business units, e.g. magazine, books, editing consulting portal, e-commerce. On the business performance of its core business, Business Weekly enjoyed compound sales growth of 30% in the last 10 years. For the consecutive 3 years since year 2000, the profit before tax of core business was over NT$100 millions, which was recognized as one of the best operated print media. Through this research, the growth of Business Weekly has gone through 3 major stages: 1. Efficiency/value stage 2. Integration stage 3. Brand management stage Due to management focus of creativity and being practical, it continuously strengthens its core resources and capacity, sustains on the business life cycle, creates new opportunities and maintain its growth trend. Business Weekly has learned from the failure and success at each phases of learning curve. A cooperation is just like a live organ. It does not only grow from a weed to a big tree but also expand from a tree to a forest. From the case of Business Weekly, we can learn how a small company grows in the content business, then moves toward the Chinese content market in Greater China through the merge with international media group and form a complete its product life cycle.
2

親子知覺之教養方式與偏差行為關係之研究:以臺灣青少年成長歷程研究資料庫為例 / Parental and adolescent perceptions of parenting styles in relation to adolescent deviant behaviors: Evidence from the Taiwan Youth Project

詹欣怡, Chan, Hsin Yi Unknown Date (has links)
本研究使用「臺灣青少年成長歷程研究」2000年國三樣本第一波學生和家長問卷的資料,探討親子知覺教養方式的差異性,同時了解親子知覺的教養方式與國中生偏差行為之關係,並以子女知覺的教養方式為中介變項。   本研究之分析方法為描述性統計、相依樣本變異數分析、結構方程模式等,研究結果顯示:一、最常出現的教養方式為監督教養,最少出現的教養方式則為嚴厲教養;而國中生偏差行為的發生情形不高;二、親子雙方的教養知覺有顯著差異;三、本研究提出親子知覺的教養方式與偏差行為之結構關係模式皆獲得支持,(一)親子知覺監督教養的程度愈高,子女發生偏差行為的情形愈低,而子女知覺的監督教養也具有中介效果;(二)子女知覺嚴厲教養的程度愈高,其發生偏差行為的情形也愈高,而父母知覺的嚴厲教養則完全透過子女知覺的嚴厲教養之中介效果,而影響子女的偏差行為;(三)母子知覺引導式教養的程度愈高,子女發生偏差行為的情形愈低,同時子女知覺的引導式教養也具有中介效果,然而父子部分則皆無顯著影響;(四)親子知覺的一致性教養皆對偏差行為沒有顯著的預測力。據此,本研究提出相關討論與建議。 / This study explored the differences between parental and adolescent perceptions of parenting styles, and examined the relationships between these perceptions and adolescent deviant behaviors. Adolescent perception of parenting styles also played a role of mediated variable. The data come from questionnaires filled out by ninth-grade students and their parents from the Taiwan Youth Project in 2000. Data were analyzed using descriptive statistics, ANOVA of paired samples, and structural equation modeling. The results showed that : 1. The frequency of deviant behavior of junior high school students was low. 2. The frequency of monitoring was the highest, and the frequency of harsh disciplines was the lowest. 3. The differences between parental and adolescent perceptions of parenting styles were significant. 4. The results of confirmatory factor analysis supported the theoretical model of parental and adolescent perceptions of parenting styles and adolescent deviant behaviors. (1) When parents and adolescents perceived more monitoring, the adolescents had less opportunity to engage in deviant behavior. Adolescent perception of monitoring also played an important mediating role. (2) When adolescents perceived more harsh disciplines, they had more opportunity to engage in deviant behavior. Through the mediating effect of adolescent perception of harsh disciplines, parental perception of harsh disciplines had significant effects on adolescent deviant behaviors. (3) When mothers and adolescents perceived more inductive reasoning, the adolescents had less opportunity to engage in deviant behavior. Adolescent perception of inductive reasoning also played an important mediating role. However, paternal and adolescent perceptions of inductive reasoning had no significant effects on adolescent deviant behaviors. (4) Parental and adolescent perceptions of consistency had no significant effects on adolescent deviant behaviors. This study also proposed some relevant suggestions.

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