地方政府透過引進民間投資公共建設，帶動了區域經濟發展、減少政府財務支出及增加就業機會，更開啟了地方政府與國有財產局合作的機制。本研究以新北市政府目前已完成簽約或辦理中的個案進行歸納分析，從設定地上權、租賃與標售等招商模式中，找出在不同的環境因素下，應選擇何種模式為最適。而辦理招商前置作業應考量基本環境、市場可行性、法律可行性、財務可行性等分析結果。 研究發現，政府部門開放的態度、設置專責的單位、長官的支持、有效的行政效率及良好的內容規劃，為招商案主要關鍵成功因素。不同的招商模式各有其考量因素，設定地上權模式主要考量因素為：1.財務設算後回收期間較長2.計畫的回收於設定地上權期間內達成，財務設算可行3.產業類型以服務業、商業設施為主。租賃模式主要考量因素為：1.產業特性較無法評量其營收的狀況2.財務分析不可行3.產業類型以工業使用為主。標售模式主要以土地開發後取得之土地為主。 / By introducing private investment in public construction, local governments could lead regional economic development, reduce the government’s financial expenditures, increasing employment opportunities, as well as create a cooperative mechanism between local governments and National Property Administration. The study summarized and analyzed some bidding cases which have completed contract signing or still under process in the New Taipei City Government, trying to find the most suitable trade promotion model, under different environmental factors, from like superficies creation, lease, tender and etc. In preparing the start-up work of trade promotion, the analysis of basic environment and feasibility in market, law and finance should be considered. The study finds that there are several key factors leading trade promotion projects successful such as open attitude, set of specialized unit, support from the executive, high efficiency and good project planning of and in governmental departments. Models will be designed under different considerations. When choosing the model of superficies creation, it mainly considers longer payback year after financial evaluation, which could possibly be accessible if the planed payback could be achieved during its creation period, and it mainly categorized in the service industry and commercial facilities. If the industry’s characteristics the kind less able to evaluate its revenue condition; financial analysis is unfeasible and is chiefly for industry use, the leasing model will be considered. If the land is expected to be acquisitive after land development, the tender one is the concern.