3D動畫企業之營運結合藝術、科技與管理，本研究選擇D公司、P公司進行個案研究，希望透過研究的過程，找到我國專注於原創的D公司的優勢，以及與國外重要的原創動畫公司P公司相比，能否有我國動畫公司可以學習的地方，整合訪談與量化研究作出結論與建議，為我國動畫產業發展、為我國管理領域發展盡一份心力。 D公司為我國動畫原創公司中規模最大者，因此本研究選擇D公司進行研究。探討原創動畫公司如何能夠成功，除了經營理念、人才、科技等等因素之外，經由文獻回顧的過程，發現P公司在組織創新氛圍方面亦是有其獨特之處，評估正向組織創新氛圍可能對其創造力有正面助益，因此針對D公司之組織創新氛圍進行研究，利用哈佛大學Amabile的組織創新氛圍量表KEYS量表(政大修正版)作為量化研究工具，並透過訪談進行質性研究。 研究範圍則是涵蓋D公司所有與3D動畫創作有直接關連的部門，計有Layout、Lighting、TD、RD、MIS、Surface、Prop design、Animation、SFX、compose、model、Rigging、APM、音效等十四個部門。在實務面可以探討3D動畫領域相關之管理議題；在學術面可以為我國組織創新氛圍之研究開創新猷；也提出如何優化組織創新氛圍的模型，未來可以更進一步深入研究。 / When talking about art management, we cannot ignore 3D animation industries. The art management in the past did not involve technology, but right now technological aesthetic gradually becomes the mainstream.Technology and art are two discrete fields, but nowadays the upgrade of people’s aesthetic and taste allows the combination of the two. Both in the art and industrial sectors, domestic and foreign scholars start to focus on art management. Also, because the 3D animation's art management is a field that combines art, technology and management, using the 3D animation company as the case study is the first choice. This research will use this industry as case study to discuss the issue of art management and how Taiwan can break away from the limit of agent manufacture and become innovative and creative. The company I choose in this research is D company which emphasizes originality and has the largest scale in Taiwan. I hope through the process of the research to find the advantage of Taiwan’s animation industry. I will also compare with P company, an important foreign animation company, to analyze whether or not we can copy their mode. After all, because of the cultural factors, there may be some problems if we just copy everything. I combine interview and quantitative research to draw a conclusion and make some suggestions, and hope to devote to the development of Taiwan’s animation industry and art management. To discuss how an originative animation company succeeds, aside from the business philosophy, experts, technology, through reflecting on the literatures, I found that there is also some unique part of P company’s organizational innovative atmosphere which can enhance creativity. Thus focusing on the organizational innovative atmosphere, I will also use statistical analysis to assess its influence. With “organizational innovative atmosphere scale” as a tool, improved by NCCU from KEYS of Amabile, we can evaluate the members’ perception of the organizational innovative atmosphere and their confidence in engaging in the innovative activities. The organizational innovative atmosphere perceived by the members will activate their innovative motivation, creativity, and promote the innovation of the organization. Also, through the interview we conduct quality study of D company's organizational innovative atmosphere, and compared that with P company. The scope of the study cover all the fourteen departments related to 3D animation making in D company, including Layout, Lighting, TD, RD, MIS, Surface, Prop design, Animation, SFX, compose, model, Rigging, APM, sound effect, and so. To sum up, this research touches on the art management especially on the part of animation originality. It can also apply the “organizational innovative atmosphere scale” to the other animation-related or art-related industries. It provides the model for how art management can improve the working atmosphere which allows further research.