本文運用行政院主計總處「台灣地區家庭收支調查報告」的家戶資料作為樣本，分析從1979年至2012年間台灣地區的總體景氣波動對於家庭酒品消費支出是否有顯著的影響，並探討當總體景氣指標處於繁榮期和衰退期，對於家庭酒品的消費支出影響是否不一致。 本文使用複迴歸模型進行實證，分析總體景氣波動與家庭酒品消費呈現正循環或逆循環關係，以及總體景氣波動繁榮期和衰退期間對家庭酒品消費支出的影響程度是否存在不對稱。主要結論為：總體景氣波動對於全體家庭及低所得家庭的酒品消費支出不顯著，而對於高所得家庭的酒品消費支出呈現顯著正循環。同時，高所得家庭在景氣繁榮期與衰退期有顯著的不對稱性，亦即當景氣繁榮時，高所得家庭的酒品消費支出增加幅度較景氣衰退減少的幅度明顯。

依衛生福利部國民健康署指出，飲酒會導致如車禍、家暴、肝癌及肝硬化等事故與疾病，這些都是少量卻有顯著危害。目前臺灣的酒品隨處可購得，但國人及整個社會卻尚未學會到如何正確與「酒」相處；而臺灣特有的拚酒文化更是常拚出一身病來，許多人因酒而失業、家庭失和，甚至喪命。更可怕的是，飲酒還會造成無辜大眾平白犧牲。有鑒於飲酒過量所帶來的危害，酒害的防制已是世界各國共同的議題。 本研究從長時間來回顧臺灣飲酒消費的情況及變化，同時觀察臺灣飲酒家庭戶長與家庭成員的特性，及各縣市飲酒消費的情形，以作為我國未來在制定酒害防制政策時之參考。本文利用行政院主計總處提供之1990至2012年「家庭收支調查報告」資料來進行分析，結果發現飲酒消費支出金額與所得呈現正向關係，惟所得低的家庭，其飲酒消費支出占可支配所得的比重，較所得高的家庭大。另飲酒消費支出較高的家庭，其教育程度及平均年齡相對較低，且男性成員比率偏高，倘若針對教育程度較低者、年輕及男性族群，透過教育及政策行銷，加強渠等對飲酒危害的風險認知，進而減少飲酒量，將有利提升國民健康。 / It is published that traffic accidents, certain social problems or body illnesses are often the results of alcohol drinking events; such as car accident, family abuse, liver cancer or cirrhosis etc., reported by Health Promotion Administration Ministry of Health and Welfare. Such alcohol problems are rare, but serious once happened. Alcohols can be bought everywhere in Taiwan, but still Taiwanese don’t know how to deal with drinking. One of the Taiwanese drinking features, the bottom-up, also adds to the alcohol problems. Many unemployment, family quarrels or even the human lives are caused or jeopardized by over-drinking. Sometimes, even an innocent people could be hurt through a drinking event. Due to the endangerment that is developed by over drinking, that how to prevent it is now a common issue to discuss with all over the world. This essay examines the long-term alcohol consumption changes in Taiwan, observes, at the same time, the characteristics of alcohol-drinking families and the family head of the household, and compares the alcohol consumption situation in different town, county areas in Taiwan. Based on the data form the year 1990 to 2012 in the “Report on the Survey of Family Income and Expenditure in Taiwan Area”, it is found that the expenditure on alcohols and the income of a family are positively related. If we compare the alcohol expenditure to the total disposable income, it is found that the ratio is higher for the poor family than those rich ones. For those families with higher alcohol expenditures, we find their family members are comparatively younger, less educated, and consisted of more male than female members. If we aimed at those classified groups of less educated, younger and male to strengthen their awareness of the alcohol risks through education and policy advocacy to reduce their drinking, our national health will be enhanced.