The Convenience Store Industry in Taiwan is booming. The Asian island-nation has become the most densely populated country in terms of convenient stores in the world. Sales from the Convenience Store Industry account for more than 26% of the whole country’s retail sales, second only to department stores. These numbers have continued to grow as demonstrated by total sales figures reaching NTD$ 295 billion by the end of 2015. Taipei City, the country’s capital, is renowned for its convenient way of life. The broad range of services offered by convenience stores has contributed to the overall convenience of living in Taiwan, allowing customers to have a one-stop shop for paying electricity, water, telephone, internet, and gas bills, as well as photocopying, event ticketing, and even package reception. Taiwanese consumers have been accustomed to a very high access to convenience, but oddly enough, convenience stores in Taiwan have still not incorporated the service that takes convenience to another level: being able to shop from the comfort of your own home, office, or wherever you may be, and receiving your products almost instantly at your location, at a competitive price. The Delivery Service Industry in Taiwan is still in its very early stages of development, almost uniquely sticking to the delivery of groceries from high-end supermarket and department store franchises. New start-ups providing professional grocery shopping services have also entered the Taiwanese market in recent years, providing a new alternative to the supermarket and department store delivery service. In any case, the delivery of the groceries can take anywhere from 1-48 hours. 快快intends to provide the consumer in the major metropolitan areas of Taiwan with the option of purchasing a wide range of high-quality fast-moving consumer goods from the comfort of wherever their location may be, even if it doesn’t have an address – including sidewalks or parks – and receiving it within 30 minutes or less at a competitive price, with no minimum purchase order amount or hidden fees, 24 hours a day, 365 days a year. By doing so, 快快will imprint a new meaning to the word convenience, allowing customers to more effectively manage and enjoy the single most valuable resource in every person’s life - time.