電感磁性材料為一個基礎而傳統的材料，在所有電子產品的電子線路中都包含了電感，它的形狀和材料特性非常寛廣，依使用的電路範圍和應用領域而有所不同。電感成品最重要的材料之一是鐵芯，電芯這個產業中雖然是一個技術門檻不高的產業，但它却是一個不易容取代和不可缺少的產業。 台灣電子產業外移的變遷史中，電感傳統產業最先因成本和環境因素外移，但外移之後因技術門檻不高使得不斷有競爭者進入市場，整個產業毛利下降，進入完全競爭的經濟市場，陷入一個紅海領域。 如何透過有系統的整理和分析，從價格領導到差異化和聚焦策略，將黑手產業加值--電感磁性材料產業未來經營策略之個案研究。 / Inductance is one of the most essential components in electronic circuit since all of the electronic products contain it. According to different kinds of applications and the required range of impedance in electronic circuit, they vary from their shapes and properties of materials. However, inductances are basically composed of coils and cores. Cores (magnetic material) are tremendously important because they can easily affect the properties of inductances. Admittedly, manufacturing cores is not complicated in technique since it is easy to understand the principle operation of inductances, but it is still an irreplaceable and indispensible industry. Moreover, the cost of manufacturing was rapidly rising in 80/90’s due to higher and higher price of labor and the shortage of manpower in Taiwan. Gradually, traditional industry moved out to low-cost area such as China, Indonesia and Vietnam. This industry becomes more and more competitive because products are not easy to be differentiated and technical barriers in producing are easily overcome. Therefore, how to cost down and manage the process of manufacturing are the major issues for any firms in the industry. The goal of the study is to seek the appropriate strategy for the business growth in manufacturing inductances. Based on our analysis, the considered strategies include focusing and differentiating products (maximizing the additive value of products), instead of price reducing.

被動元件產業向來是台灣在扮演資訊電子製造業王國角色上的重要推手，對於現有業者與企盼進入的業者而言，在市場需求快速成長的吸引下，極需要一個經營策略的指導方針才能在競爭激烈的市場上佔得一席之地。本研究主要的目的在於針對積層陶瓷電容器產品，利用個案公司之營運策略與規劃，提出相關建議以作為有志深耕於此領域之業者的參考，同時供後續研究者進一步的探討。 本研究的主要根據Aaker的理論架構基礎來進行內在與外在分析，同時探討研擬策略規劃方向。整個研究架構分為四個階段：一、探討相關的文獻，以作為研究的原則基礎。二、進行內外在分析，以界定外在環境中可能發生的機會與威脅，並確認出該產業的關鍵成功因素，同時分析個案公司所擁有的優勢與劣勢。三、根據前述的分析結果歸納出個案公司所面臨的問題。四、提出可行的策略方向與目標，並擬定個案公司之競爭策略和營運策略。