This business plan is about a system that integrates the process of diet from planning, execution, and result tracking. The author has noticed the wide penetration of smart phone in Taiwan, and the unique benefit of health care mobile device application software (“Apps”) in preventing diseases and managing individual health that traditional medical service fall short to offer. She also has witnessed the growing trend of ecommerce in Taiwan that the items being traded online have further expended to food and grocery. Her idea is to link the diet plan, grocery shopping, and body measurement tracking all together on the same platform to provide household a simple, efficient, and effective way to lead a health life. The system of this business plan doesn’t involve with any new technology, either is it the first diet related software on the market. But it is the first one that links the process with online food and grocery shopping, which is able to help consumers save a lot of time. Another competitive advantage is, unlike competitors offering single objective/method of diet, the nutrition knowledge on this system is designed to be open-sourced, which means it can be applied on diet of all purposes. Consumers are able to choose the diet method that is most effective on them. The business plan is meaningful to carry out. First of all, the usage of Apps is proved to have the positive effect on users’ health. It helps them to understand the linkage of their behavior and health level. It also increases users’ self-accountability on their own health. Second, this system is expected to boots behavior of cooking at home by mitigating the pain in shopping and providing incentive by it with diet. Cooking at home is foundation of healthy eating. The two together is able to enhance the health consciousness and health management implementation at both individual and household level. If wildly adapted, it will be able enhance overall health level of the nation. It will save medical expense, and burden on national health insurance. People of Taiwan will live in a high quality life with better health status. This business is also profitable to carry out, if executed properly. Unlike other items, food and grocery are things that customers have to purchase periodically. Thus, it brings in most stable and sustainable sales. The reason online food and grocery grows slower than other items is because it required substantial trust from customers, which is possible to achieve with sufficient quality control and promotion. Once it is built, such revenue is more resilient than other items which can stand economy downturn. The online shopping of this system is also designed to be an open platform which linked with multiple sellers. The revenue is transaction fee. By investing in this attractive and value added system to customers, investors will be able to enjoy the benefit from growing online food and grocery market. However, since this system doesn’t involve with new technology, it might be mimicked by competitors quickly. The key to success is to attract as many users as possible in a short period of time, leaving no room of survival for late comers. Therefore, this business is more suitable for blue-chip internet/software companies, like Yahoo, or eBay, or Amazon in US, books.com in Taiwan(博客來) …etc. With their existing experience in system development, customer service, and abundant capital, they are able to make this move fast and accurate. To them, developing this business is like opening another revenue stream with the least effort.

生活於手機相機普及的今日，人們逐漸依賴隨手可得的行動裝置記錄生活，影像記錄儼然成為今日人們記錄生活的方式之一。本研究致力於提供使用者個人化之飲食管理系統，讓使用者在利用影像記錄飲食之時，改變自身的多樣性飲食攝取行為，讓個體更為健康。透過健康控制與社會認知理論，我們以影像後設資料的運用，增加自我效能，提供使用者方便的飲食記錄方式、以及更能掌握自身的營養狀況，讓使用者在記錄飲食的同時，還能改變自身飲食攝取行為，更能作為未來回憶飲食狀況之線索。在實驗設計上，我們邀請6位受試者使用本研究所開發的飲食管理系統，利用兩週的時間真實模擬生活中的飲食記錄環境。我們分析使用者實驗前後的自我效能問卷，以及所記錄的飲食記錄作為評估依據。實驗結果顯示，我們的系統能夠提升個體自我效能外，還能夠改變個體的飲食攝取行為。因此本研究有效促進自我效能感協助使用者在記錄生活，讓個體飲食更加健康 / In these days, as the popularity of smart phone grows, people tend to rely on mobile devices to record their lives. Digital photograph has become one of the ways people recording their daily lives. This research is aimed at providing users with personalized dietary management system, allowing users not only use photos to record their life, but also change their behavior to keep users in good health. Based on health control and social cognitive theory, this application utilizes the metadata of the images to enhance self-efficacy, to provide users an easier way to record their dietary and take better control of their own health. Furthermore, the data of the application allows users to recall the dietary and thus improves users’ dietary habits. For the experimental design, 6 subjects were invited to use rthis dietary management application, to record their daily dietary in two weeks. The subjects were asked to use the system, and answer a questionnaire related to the self-efficiency of their adequate dietary after using the application. Experimental results shows that this system not only helps users enhance individual self-efficacy in dietary but also change their dietary habit to achieve the goal of balanced dietary and in good health.