<p><strong>Bakgrund:</strong> Torö Stenstrand tillhör naturreservatet Ören som är beläget på en udde på ön Torö i den sydligaste delen av Stockholms län. I slutet av 1970-talet kom vågsurfingsporten till Sverige och Torö Stenstrand. Det var några lokala entusiaster som upptäckte platsen och såg att vågorna lämpade sig för surfing. Sedan dess har officiella surf-SM genomförts av Swedish Surfing Association i stort sett varje höst sedan början av 90-talet. Det finns dock en konflikt kring frågan om stranden bör vara helt tillgänglig för allmänheten eller om de privata tomterna, som finns längsmed vissa delar av Stenstranden, ska ha äganderätt av marken ner till vattnet. Det är därför intressant att undersöka hur vågsurfingturismen kan utvecklas i ett hållbart perspektiv.</p><p><strong>Syfte:</strong> Syftet med denna uppsats är att undersöka vad som kan göras för att utveckla vågsurfingturismen på Torö Stenstrand.</p><ul><li>Att beskriva och förklara förutsättningarna för vågsurfingturism vid Torö Stenstrand</li><li>Att göra en undersökning om hur Torö Stenstrand kan utveckla potentialen som Sveriges bästa året-runt tillgängliga vågsurfingplats</li></ul><p><strong>Metod:</strong> Denna uppsats har skrivits utifrån en hermeneutisk vetenskapssyn och en kvalitativ ansats. Data har insamlats genom fyra semi-strukturerade intervjuer samt ett nyhetsprogram.</p><p><strong>Slutsats:</strong> Slutsatsen av studien är att det finns många möjligheter att utveckla vågsurfingturismen på Torö Stenstrand och att konflikterna mellan de boende och vågsurfarna kanske skulle gå att lösa, om än inte helt så i alla fall delvis. Då Torö Stenstrand består av orörd natur samt är ett naturreservat finns det visserligen begränsningar för vad man kan göra men detta är också en styrka eftersom det gör att planeringen måste vara noggrann. Teorin om en destinations multidimensionella styrka visar att samtliga konkurrenskrafter är viktiga men med betoning på teknologisk, politisk, miljömässig och sociokulturell konkurrenskraft. Teorin om de sex A:na visar att attraktioner, aktiviteter och tillgänglighet är de som för närvarande går att applicera på Torö Stenstrand.</p> / <p><strong>Background:</strong> Torö Stenstrand belongs to the nature reserve Ören which is located at a headland on the island of Torö in the southernmost part of Stockholm County. Wave surfing came to Sweden and Torö Stenstrand in the end of the 1970s. There were some local enthusiasts that discovered the place and saw that the waves would suit for surfing. Ever since, the official Swedish surfing championship has been carried out almost every autumn since the early 1990s. There is, however, a conflict about whether the beach should be available to the public or if the private properties, that are situated along some parts of the beach, should be allowed to have ownership down to the water. It is therefore interesting to investigate how wave surf tourism could be developed in a sustainable perspective.</p><p> </p><p><strong>Purpose:</strong> The purpose of this study is to describe and analyze how wave surfing tourism can be developed at Torö Stenstrand.</p><p> </p><ul><li>To describe and explain the conditions for wave surfing at Torö Stenstrand.</li><li>To make a study on how Torö Stenstrand can develop it´s potential of being Sweden´s best all-year-round available wave surfing spot.</li></ul><p><strong>Methodology:</strong> This study has been executed from a hermeneutic point of view and a qualitative approach. The collection of data has been carried out through four semi-structured interviews and television news.</p><p><strong>Conclusions:</strong> The conclusion of the study is that there are many possibilities for developing wave surfing tourism at Torö Stenstrand and that the conflicts between inhabitants and wave surfers might be solved, if not totally than at least partially. Since Torö Stenstrand consists of unspoiled countryside and is a nature reserve, there are limits for what you can do, but that can also be a strength seeing that the planning needs to be done very thorough. The theory about a destinations multidimensional strength shows that all dimensions are important but that technological, political, environmental, social and cultural dimensions are most important. The theory about the 6A framework for the analysis of tourism destinations shows that attractions, activities and accessibility are the factors that can be applied on Torö Stenstrand.</p>

<p>The tourism industry is growing and with its growth competition between destinations rises. In competition, cooperation and collaboration between tourism operators seem beneficial when creating an attractive and dynamic tourist destination.</p><p>The purpose of this study is to describe and discuss the significance and influence of tourist related networks at a tourist destination, and therefore this study aims to examine the question: What significance do the tourist related networks have at a tourist destination?</p><p>This study focuses on seven networks on Gotland that are tourism related, and the representatives of the networks were interviewed in order to get their view on the network and its significance to the destination. The study shows that networks have an important role in creating a unified tourist product of the destination, and in reaching out to the potential visitors through joint destination marketing. The study also shows that the tourism related networks helps to improve the reception of the tourist at a destination and to secure the quality of the tourist destination and its tourist products.</p> / <p>Turismindustrin är en växande näring, vilket naturligt skapar en följd av ökad konkurrensmellan destinationer. I konkurrens ter sig samarbeten och samverkan mellan turismaktörervara fördelaktigt, för att skapa en attraktiv och dynamisk turistdestination. Samverkan kanäven vara fördelaktig då turismindustrin består av många små företag, med små resurser som ensamma har svårt att driva en hållbar utveckling av destinationen. Genom samverkan i nätverk kan olika aktörers viljor, agendor och mål på en plats samlas och koordineras för attgenomföra gemensamma aktioner. Problemfrågan som driver studien är: Vilken betydelse har turistrelaterade nätverk för enturistdestination? Fokus i studien ligger på Gotland, som är en populär turistdestination med ett stort antal turistrelaterade företag, som i stor utsträckning samverkar genom nätverk. I studien identifieras 21 stycken turistrelaterade nätverk på Gotland varav sju deltar i denna studie. Dessa nätverk är: Bo vid havet, Goda Gotland, Gotlands attraktioner, Hovleden, Marknadsrådet, Kryssningsgruppen och Vandrarhem, Pensionat och Bed & Breakfast påGotland. Studien har ett tolkande, förståelseinriktat perspektiv och baseras på intervjuer, i detta fall semistrukturerade intervjuer som kan liknas vid ett öppet samtal. Intervjuer har genomförts med nätverkens företrädare och frågorna har berört deras syn på samverkan och nätverk generellt, samt det egna nätverkets betydelse för destinationen. I studien redogörs bland annat för begreppen nätverk, turistdestination och turistprodukt, där nätverk definieras som uppbyggt av ett antal relationer mellan olika aktörer som kan bestå av organisationer, grupper eller individer. En turistprodukt kan dels vara en specifik produkt som erbjuds turisten, och dels kan turistprodukten syftas till hela destinationens sammanlagda utbud. I turisters medvetande kan destinationen i sig utgöra en turistprodukt och det ligger därmed i destinationens intresse att marknadsföra destinationen som en sammanhållen turistprodukt. Studien visar att samverkan i nätverk gynnar turisten då information kring destinationens utbud lättare förmedlas och når ut till kunden genom gemensamma aktioner. Dock visar studien en problematik med samverkan då flera nätverk verkar parallellt. Ett stortantal nätverk, som verkar var för sig, kan splittra destinationen och förvirra den potentiella besökaren. Antalet nätverk och de olika bilder de kommunicerar ut, ser vi kan likväl förvirra kunden som generera fler, eftersom olika produkter lockar olika kunder.Det är inte desto mindre samarbetet mellan de involverade i destinationsprodukten som ger destinationen framgång. Studien visar att nätverk har en betydande roll i erbjudandet av det turistiska utbudet på en destination och i skapandet av en sammanhållen turistprodukt. Nätverken verkar gemensamt med destinationsfrämjande aktiviteter, vilka exempelvis förbättrat mottagandet av turisten och kvalitetssäkringen av destinationens utbud. I nätverkskapas win-win situationer mellan turismaktörer där aktörerna kan gå samman i marknadsföring och tillsammans marknadsföra sitt eget företag, såväl som destinationen, för att locka besökare. Nätverken genererar också andra fördelar för en destination. Exempelvis kan vi i studien se att nätverken har en viktig roll i varumärkesbyggandet av destinationen.</p>

Bakgrund: Torö Stenstrand tillhör naturreservatet Ören som är beläget på en udde på ön Torö i den sydligaste delen av Stockholms län. I slutet av 1970-talet kom vågsurfingsporten till Sverige och Torö Stenstrand. Det var några lokala entusiaster som upptäckte platsen och såg att vågorna lämpade sig för surfing. Sedan dess har officiella surf-SM genomförts av Swedish Surfing Association i stort sett varje höst sedan början av 90-talet. Det finns dock en konflikt kring frågan om stranden bör vara helt tillgänglig för allmänheten eller om de privata tomterna, som finns längsmed vissa delar av Stenstranden, ska ha äganderätt av marken ner till vattnet. Det är därför intressant att undersöka hur vågsurfingturismen kan utvecklas i ett hållbart perspektiv. Syfte: Syftet med denna uppsats är att undersöka vad som kan göras för att utveckla vågsurfingturismen på Torö Stenstrand. Att beskriva och förklara förutsättningarna för vågsurfingturism vid Torö Stenstrand Att göra en undersökning om hur Torö Stenstrand kan utveckla potentialen som Sveriges bästa året-runt tillgängliga vågsurfingplats Metod: Denna uppsats har skrivits utifrån en hermeneutisk vetenskapssyn och en kvalitativ ansats. Data har insamlats genom fyra semi-strukturerade intervjuer samt ett nyhetsprogram. Slutsats: Slutsatsen av studien är att det finns många möjligheter att utveckla vågsurfingturismen på Torö Stenstrand och att konflikterna mellan de boende och vågsurfarna kanske skulle gå att lösa, om än inte helt så i alla fall delvis. Då Torö Stenstrand består av orörd natur samt är ett naturreservat finns det visserligen begränsningar för vad man kan göra men detta är också en styrka eftersom det gör att planeringen måste vara noggrann. Teorin om en destinations multidimensionella styrka visar att samtliga konkurrenskrafter är viktiga men med betoning på teknologisk, politisk, miljömässig och sociokulturell konkurrenskraft. Teorin om de sex A:na visar att attraktioner, aktiviteter och tillgänglighet är de som för närvarande går att applicera på Torö Stenstrand. / Background: Torö Stenstrand belongs to the nature reserve Ören which is located at a headland on the island of Torö in the southernmost part of Stockholm County. Wave surfing came to Sweden and Torö Stenstrand in the end of the 1970s. There were some local enthusiasts that discovered the place and saw that the waves would suit for surfing. Ever since, the official Swedish surfing championship has been carried out almost every autumn since the early 1990s. There is, however, a conflict about whether the beach should be available to the public or if the private properties, that are situated along some parts of the beach, should be allowed to have ownership down to the water. It is therefore interesting to investigate how wave surf tourism could be developed in a sustainable perspective.   Purpose: The purpose of this study is to describe and analyze how wave surfing tourism can be developed at Torö Stenstrand.   To describe and explain the conditions for wave surfing at Torö Stenstrand. To make a study on how Torö Stenstrand can develop it´s potential of being Sweden´s best all-year-round available wave surfing spot. Methodology: This study has been executed from a hermeneutic point of view and a qualitative approach. The collection of data has been carried out through four semi-structured interviews and television news. Conclusions: The conclusion of the study is that there are many possibilities for developing wave surfing tourism at Torö Stenstrand and that the conflicts between inhabitants and wave surfers might be solved, if not totally than at least partially. Since Torö Stenstrand consists of unspoiled countryside and is a nature reserve, there are limits for what you can do, but that can also be a strength seeing that the planning needs to be done very thorough. The theory about a destinations multidimensional strength shows that all dimensions are important but that technological, political, environmental, social and cultural dimensions are most important. The theory about the 6A framework for the analysis of tourism destinations shows that attractions, activities and accessibility are the factors that can be applied on Torö Stenstrand.

The potential of the Chinese outbound tourism market is substantial; however, research on this market to Canada is limited. This may be due, in part, to the lack of Approved Destination Status (ADS). This study examined the possible perceived image of Canada obtained by potential Chinese tourists, and to compare to the marketing position of Canada by CTC China Division-in effect, to conduct a product-market match between two concepts. Content analysis and an importance and performance analysis were used in the study. A questionnaire distributed at the Beijing Capital International Airport solicited perceptions of tourism in Canada, importance of selected attributes in travel decision making, performance of selected attributes on Canada, and trip preferences. The marketing position of Canada was examined through a content analysis of the promotional materials circulated from CTC China Division in Beijing, China. The coherences and gaps between perceived image of Canada and marketing position of Canada provide some marketing implications. This study concludes that the general tourism image of Canada is vague but positive, which is probably derived from the historically favorable image of Canada in china. Potential Chinese tourists had little knowledge on specific tourism sights; however, they recognized star attractions of Vancouver, Niagara Falls, and Toronto. Potential Chinese tourists prefer slow-paced trips; group tours; two weeks in length; in fall season; featuring mid-budget accommodation, preferably bed-and-breakfasts; on motor coach; visiting nature based sights at majority; and providing foods of various cultures. The current marketing position of Canada reflected through promotional materials by CTC and its partners has coherences in promoting tourism attractions in Canada to the image of Canada. Gaps exist on the promotion of travel issues and unconventional attractions, which inspires the marketing implications. Promotional resources should be allocate to unconventional tourism attractions with consideration rather than the presence of Chinese and mandarin speaking environment in Canada because of Chinese tourists’ demand for culture diversity. Promotion should include more information about travel expense and visas to establish reasonable consumer expectations.

The potential of the Chinese outbound tourism market is substantial; however, research on this market to Canada is limited. This may be due, in part, to the lack of Approved Destination Status (ADS). This study examined the possible perceived image of Canada obtained by potential Chinese tourists, and to compare to the marketing position of Canada by CTC China Division-in effect, to conduct a product-market match between two concepts. Content analysis and an importance and performance analysis were used in the study. A questionnaire distributed at the Beijing Capital International Airport solicited perceptions of tourism in Canada, importance of selected attributes in travel decision making, performance of selected attributes on Canada, and trip preferences. The marketing position of Canada was examined through a content analysis of the promotional materials circulated from CTC China Division in Beijing, China. The coherences and gaps between perceived image of Canada and marketing position of Canada provide some marketing implications. This study concludes that the general tourism image of Canada is vague but positive, which is probably derived from the historically favorable image of Canada in china. Potential Chinese tourists had little knowledge on specific tourism sights; however, they recognized star attractions of Vancouver, Niagara Falls, and Toronto. Potential Chinese tourists prefer slow-paced trips; group tours; two weeks in length; in fall season; featuring mid-budget accommodation, preferably bed-and-breakfasts; on motor coach; visiting nature based sights at majority; and providing foods of various cultures. The current marketing position of Canada reflected through promotional materials by CTC and its partners has coherences in promoting tourism attractions in Canada to the image of Canada. Gaps exist on the promotion of travel issues and unconventional attractions, which inspires the marketing implications. Promotional resources should be allocate to unconventional tourism attractions with consideration rather than the presence of Chinese and mandarin speaking environment in Canada because of Chinese tourists’ demand for culture diversity. Promotion should include more information about travel expense and visas to establish reasonable consumer expectations.

Cultural heritage tourism is the fasted growing segment of the tourism industry, because there is a trend toward an increased specialization among tourists. This is evident in the rise in the volume of tourists who seek adventure, culture, history, archaeology and interaction with local people. Specially, tourists who come to visit Malacca State are interesting in cultural heritage sites have increased recently and are expected to continue. This study attempts to investigate the relationship between cultural heritage destination attributes and tourist satisfaction, and to identify the relationship between cultural heritage destination attributes and tourist satisfaction in terms of selected tourists¡¦ demographic characteristics and travel behavior characteristics. In this study, expectancy-disconfirmation theory was used to provide a conceptual framework. The theory holds that consumers first form expectations of products or service performance prior to purchasing or use. Subsequently, purchasing and use convey to the consumer beliefs about the actual or perceived performance of the product(s) or service(s). Then the consumer will compare the perceived performance to prior expectation. Consumer satisfaction is seen as the outcome of this comparison. The study area for this study was Malacca State, Malaysia. Malacca State is a historical city centre which has been listed as UNESCO World Heritage Site since 7 July 2008. Malacca has adopted as its slogan, ¡§Visiting Malacca Means Visiting Malaysia¡¨, because Malacca have developed over 500 years of trading and cultural exchanged between east and west in the straits of Malacca. Besides that, Malacca also demonstrates the early stages of history originating in the 15th century Malay Sultanate, Portuguese, and Dutch periods beginning in the represents the British era from the end of the 18th century. Furthermore, in year 2009, total of 8.9 million tourists has visited Malacca. It increased about 1.7 million tourists flowing in compared year 2008. The data of this study were collected from the on-site survey method. The sample population for this study was composed of tourists, who visited Malacca State in May, 2010. The survey was conducted at two sites in the cultural heritage sites of Malacca State. Out of 150 questionnaires, 115 were usable. Therefore, the data from 115 respondents were analyzed in this study. A few of appropriate statistical analyses such as frequencies, descriptive, factor analysis, linear regressions analysis, Analysis of Variance (ANOVA), and Analysis of Covariance (ANCOVA) were used according to respective objectives and descriptors. The factor analysis was conducted to create correlated variable composited from the original 23 attributes. Using factor analysis, 23 analysis attributes resulted to three dimensions: General Tour Attraction, Culture and Heritage Attraction, and Differentiate and Amenity Attraction. These three factors then were related with overall satisfaction. The linear regression analysis revealed that was relationship between cultural heritage destination attributes and tourists¡¦ overall satisfaction. ANOVA showed that there was significant difference between derived factor in relation to gender, age, education, country of origin, household income, past experience to cultural heritage sites, length of stay, and information selected, such as internet, newspaper, holiday exhibition, brochure or travel magazine or guidebook, and local or town trail among the demographic and behavior characteristics. The lastly, ANCOVA showed that origin of country, household income per year, and decision time of the control variables controlled the relationship between the overall satisfaction of tourists and derived factors. According to the results of this study, origin of country and household income controlled the relationship between the overall satisfaction of tourists and derived Factor 3 (Differentiate and Amenity Attraction) and time planning showed significant in relationship between the overall satisfaction of tourist of tourists and derived Factor 2 (Cultural and Heritage Attraction). Based on the results several recommendations can be made to improve and increase tourists¡¦ satisfaction of the cultural heritage tourism in Malacca State, such as comprehending what tourists seek at cultural heritage attractions will help tourism marketers better understand their customers. Through this study, planners or marketers can identify which attributes satisfy the tourist who visit cultural heritage destinations will help tourism planners develop appropriate strategies to attract their customers and serve them effectively. Besides that, it allow planners or marketers knowing who the satisfied tourists are may help reduce marketing costs and maintain cultural heritage destinations¡¦ sustainability.

The tourism industry is growing and with its growth competition between destinations rises. In competition, cooperation and collaboration between tourism operators seem beneficial when creating an attractive and dynamic tourist destination. The purpose of this study is to describe and discuss the significance and influence of tourist related networks at a tourist destination, and therefore this study aims to examine the question: What significance do the tourist related networks have at a tourist destination? This study focuses on seven networks on Gotland that are tourism related, and the representatives of the networks were interviewed in order to get their view on the network and its significance to the destination. The study shows that networks have an important role in creating a unified tourist product of the destination, and in reaching out to the potential visitors through joint destination marketing. The study also shows that the tourism related networks helps to improve the reception of the tourist at a destination and to secure the quality of the tourist destination and its tourist products. / Turismindustrin är en växande näring, vilket naturligt skapar en följd av ökad konkurrensmellan destinationer. I konkurrens ter sig samarbeten och samverkan mellan turismaktörervara fördelaktigt, för att skapa en attraktiv och dynamisk turistdestination. Samverkan kanäven vara fördelaktig då turismindustrin består av många små företag, med små resurser som ensamma har svårt att driva en hållbar utveckling av destinationen. Genom samverkan i nätverk kan olika aktörers viljor, agendor och mål på en plats samlas och koordineras för attgenomföra gemensamma aktioner. Problemfrågan som driver studien är: Vilken betydelse har turistrelaterade nätverk för enturistdestination? Fokus i studien ligger på Gotland, som är en populär turistdestination med ett stort antal turistrelaterade företag, som i stor utsträckning samverkar genom nätverk. I studien identifieras 21 stycken turistrelaterade nätverk på Gotland varav sju deltar i denna studie. Dessa nätverk är: Bo vid havet, Goda Gotland, Gotlands attraktioner, Hovleden, Marknadsrådet, Kryssningsgruppen och Vandrarhem, Pensionat och Bed &amp; Breakfast påGotland. Studien har ett tolkande, förståelseinriktat perspektiv och baseras på intervjuer, i detta fall semistrukturerade intervjuer som kan liknas vid ett öppet samtal. Intervjuer har genomförts med nätverkens företrädare och frågorna har berört deras syn på samverkan och nätverk generellt, samt det egna nätverkets betydelse för destinationen. I studien redogörs bland annat för begreppen nätverk, turistdestination och turistprodukt, där nätverk definieras som uppbyggt av ett antal relationer mellan olika aktörer som kan bestå av organisationer, grupper eller individer. En turistprodukt kan dels vara en specifik produkt som erbjuds turisten, och dels kan turistprodukten syftas till hela destinationens sammanlagda utbud. I turisters medvetande kan destinationen i sig utgöra en turistprodukt och det ligger därmed i destinationens intresse att marknadsföra destinationen som en sammanhållen turistprodukt. Studien visar att samverkan i nätverk gynnar turisten då information kring destinationens utbud lättare förmedlas och når ut till kunden genom gemensamma aktioner. Dock visar studien en problematik med samverkan då flera nätverk verkar parallellt. Ett stortantal nätverk, som verkar var för sig, kan splittra destinationen och förvirra den potentiella besökaren. Antalet nätverk och de olika bilder de kommunicerar ut, ser vi kan likväl förvirra kunden som generera fler, eftersom olika produkter lockar olika kunder.Det är inte desto mindre samarbetet mellan de involverade i destinationsprodukten som ger destinationen framgång. Studien visar att nätverk har en betydande roll i erbjudandet av det turistiska utbudet på en destination och i skapandet av en sammanhållen turistprodukt. Nätverken verkar gemensamt med destinationsfrämjande aktiviteter, vilka exempelvis förbättrat mottagandet av turisten och kvalitetssäkringen av destinationens utbud. I nätverkskapas win-win situationer mellan turismaktörer där aktörerna kan gå samman i marknadsföring och tillsammans marknadsföra sitt eget företag, såväl som destinationen, för att locka besökare. Nätverken genererar också andra fördelar för en destination. Exempelvis kan vi i studien se att nätverken har en viktig roll i varumärkesbyggandet av destinationen.

Thesis deals about cross-border cooperation, such a significant factor of regional development. This cooperation is oriented on the sphere of tourism, or rather destination management. This work analyses cross-border cooperation on the several levels. There is some new suggested project of cooperation as well.

The main aim of the dissertation was an identification of the role of a company on the horizontal and vertical level in the tourism management on the basement of analysis of subjects involved in the destination management. The aim of the work was also to propose a system model of tools and measures that will lead to an efficient participation of a destination management company on the management of a tourism destination and to increase of the efficiency of a company in tourism. The simulation model and the scenarios of the future development of the tourism destination, which are presented in the dissertation, create a value added above the main aim of the dissertation. The main methodological approach, which was used in the dissertation, was system dynamics. This method helped to reveal the complexity of a tourism system and to identify the connections among a number of stakeholders in the destination. The partial aim of the dissertation was also a comparison of the regions of South Bohemia and Upper Austria as tourism destinations. Not only the essential tourism indicators and figures, but also the systems of the destination management and a role of a destination management company were compared. The data from the above mentioned comparison were used in the proposed system dynamic model that simulates behaviour of the tourism destination represented by the Region of South Bohemia.

Aim of the thesis will be analyze of winter and summer services in location Lipensko and market conditions based on mystery shopping, survey by guests, visitors and tourists or interview with company management a local stakeholders at the discretion of the author of the thesis. In thesis will be used historical, logical and comparative analytical methods with using an analysis of statistical data.