Pricing and capacity allocation are two important decisions that a service provider needs to make to maximize service quality and profit. This thesis attempts to address the pricing and capacity planning problems in operations management from the following three aspects. We first study a capacity planning and short-term demand management problem faced by firms with industrial customers that are insensitive to price incentives when placing orders. Industrial customers usually have downstream commitments that make it too costly to instantaneously adjust their schedule in response to price changes. Rather, they can only react to prices set at some earlier time. We propose a hierarchical planning model where price decisions and capacity allocation decisions must be made at different points of times. Customers first sign a service contract specifying how capacity at different times will be priced. Then, when placing an order, they choose the service time that best meets their needs. We study how to price the capacity so that the customers behave in a way that is consistent with a targeted demand profile at the order period. We further study how to optimally allocate capacity. Our numerical computations show that the model improves the operational revenue substantially. Second, we explore how a profit maximizing firm is to locate a single facility on a general network, to set its capacity and to decide the price to charge for service. Stochastic demand is generated from nodes of the network. Customers demand is sensitive to both the price and the time they expect to spend on traveling and waiting. Considering the combined effect of location and price on the firm's profit while taking into account the demand elasticity, our model provides managerial insights about how the interactions of these decision variables impact the firm's profit. Third, we extend this single facility problem to a multiple facility problem. Customers have multiple choices for service. The firm maximizes its profit subject to customers' choice criteria. We propose a system optimization model where customers cooperate with the firm to choose the facility for service and a user equilibrium model where customers choose the facilities that provide the best utility to them. We investigate the properties of the optimal solutions. Heuristic algorithms are developed for the user equilibrium model. Our results show that capacity planning and location decisions are closely related to each other. When customers are highly sensitive to waiting time, separating capacity planning and location decisions could result in a highly suboptimal solution.

Chapter One, introduction and research methodology. Chapter Two presents a review of the research domain and the parent literature related to the research problem. The foundation theories, entrepreneurship, and entrepreneurship education literature is reviewed with the research boundaries stated. The theoretical and practical foundations are laid and the research hypotheses are introduced. Chapter Three describes the pretest-posttest experimental research methodology employed to test the hypotheses. Chapter Four discusses the results and Chapter Five concludes the thesis with the data analysis, the research’s limitations, and a summary of the research’s contributions to practice and knowledge including suggestions for future research.

Chapter One, introduction and research methodology. Chapter Two presents a review of the research domain and the parent literature related to the research problem. The foundation theories, entrepreneurship, and entrepreneurship education literature is reviewed with the research boundaries stated. The theoretical and practical foundations are laid and the research hypotheses are introduced. Chapter Three describes the pretest-posttest experimental research methodology employed to test the hypotheses. Chapter Four discusses the results and Chapter Five concludes the thesis with the data analysis, the research’s limitations, and a summary of the research’s contributions to practice and knowledge including suggestions for future research.

Chapter One, introduction and research methodology. Chapter Two presents a review of the research domain and the parent literature related to the research problem. The foundation theories, entrepreneurship, and entrepreneurship education literature is reviewed with the research boundaries stated. The theoretical and practical foundations are laid and the research hypotheses are introduced. Chapter Three describes the pretest-posttest experimental research methodology employed to test the hypotheses. Chapter Four discusses the results and Chapter Five concludes the thesis with the data analysis, the research’s limitations, and a summary of the research’s contributions to practice and knowledge including suggestions for future research.

Master of Agribusiness / Department of Agricultural Economics / David Barton / The main objective of this thesis is to aid Ag Valley Cooperative’s board of directors in the construction of a superior income distribution and equity redemption strategy. The key information provided is a detailed financial analysis and pro forma financial projections. Ultimately, this study focuses on increasing patron value by returning retained patronage refunds in an equitable and timely manner. This paper examines the benefits of eliminating Ag Valley Cooperative’s current equity redemption program, age of patron, and replacing it with a revolving fund. Chapter 1 introduces Ag Valley Cooperative and gives a brief description of the cooperative’s business model. The chapter concludes with the study’s methodology. Chapter 2 briefly examines cooperatives and people who use them. This chapter introduces Cooperative Performance Profile, the financial analysis used in the study. The chapter concludes with a look at cooperative finance theory and equity management. Chapter 3 describes key points of the Cooperative Performance Profile and separates it into five groupings: profitability, liquidity, solvency, efficiency, and size. Analyses are conducted in each category on Ag Valley Cooperative’s historic trends and comparisons to other Nebraska cooperatives. In Chapter 4 Ag Valley Cooperative’s current equity redemption strategy is defined along with four pro forma analyses. The first strategy, S0, assumes the cooperative continues business as normal with estate and age of patron redemption methods. Strategies S1 and S2 interject balance sheet management constraints and revolving fund redemption into the projection. In S1, revolving fund equity redemption is added to distribute any excess equity redemption budget, in S2 the revolving fund method is phased in. Strategy S3 builds upon S2 with a look at the effects and tax consequences of distributing non-qualified equity or retained patronage refunds instead of qualified retained patronage refunds.

Master of Agribusiness / Department of Agricultural Economics / Allen M. Featherstone / As the U.S. economy has changed, the use of diesel vehicles has increased. With this increase, has come an increase in the demand of highly trained technicians to work on those vehicles. North Arkansas College of Harrison, AR is looking for opportunities to keep its program offerings current with the educational demands of its potential students. During the last few years, North Arkansas College has received requests to start a diesel vehicle maintenance program. This thesis analyzes the feasibility of a diesel vehicle maintenance program at North Arkansas College. To determine the feasibility of such a program, all major aspects of the potential program must be considered and analyzed. The key questions addressed are: what is the interest level in the community for a diesel vehicle maintenance program, what are the major capital costs of starting the program, what would the potential operating budget resemble, and how would the program fit into the current field of area diesel maintenance programs? To study the feasibility of a potential diesel vehicle maintenance program at North Arkansas College, four steps were completed. First, a survey was developed that measured the interest from potential students, prospective employers, and interested community members from the potential market of North Arkansas College. Second, research was done to understand how a potential diesel vehicle maintenance program would fit into the current marketplace of established diesel maintenance programs. This was done by researching and comparing area programs to the type of programs that North Arkansas College offers and the possible model of a potential diesel vehicle maintenance program. Next, research was conducted to estimate the capital costs of starting a diesel vehicle maintenance program, as well as the potential operating budget. This was done by developing blueprints of a potential floor plan, a building to house the program, and the potential areas of study in the program. Based on these blueprints, actual bids and estimates were collected to calculate potential capital and operating costs. Finally, analysis was conducted to determine if the outcomes of a potential diesel vehicle maintenance program would fulfill the mission of North Arkansas College. The analysis of the feasibility of a diesel vehicle maintenance program at North Arkansas College reveals that there is interest from all three parts of the community in starting a diesel vehicle maintenance program. The research also revealed that the program would be a fit in the marketplace if it was an affordable, three semester program that covered the basics of the diesel powered vehicle. Also, research of the potential costs and revenues of the program reveals that the program would be sustainable. Finally, a diesel vehicle maintenance program would have much synergy with the current programs already offered at North Arkansas College. In the end, the results suggest that it is worthwhile to move forward towards starting a diesel vehicle maintenance program.

Master of Agribusiness / Department of Agricultural Economics / Vincent Amanor-Boadu / The objective of the research is to understand the volatility of cotton acres and estimate planted acres based on the factors that drive volatility in the United States at a regional level. Estimating cotton acres is important so that demand for cotton seed and technology can be anticipated and the appropriate investments in cotton seed production can be made. Post Multi-Fiber Arrangement, the US cotton economy has entered a state of imperfect completion which makes cotton price, ending stocks and the relationship of cotton to other crops important in understanding volatility in cotton acres. Linear Regression, Random Forest and Partial Least Squares Neural Networks (PLS NN) were used to estimate cotton acres at a US and Regional Level. The modeling approaches used to estimate change in acres yielded similar performance for U.S. total, Southwest, and West. The PLS NN was slightly better for the Delta and Southeast, where more crop alternatives exist. Random Forest offered a different perspective on variable importance in all regions.

Master of Agribusiness / Department of Agricultural Economics / Bryan Schurle / Frito-Lay is part of the PepsiCo Family which makes some of the best known and top selling snack foods around. Frito-Lay is the dominant player in the salty snack category in the United States, with a 65 percent share of the market. Frito-Lay brands include Lay's, Ruffles, Tostitos, Sunchips, Fritos, Cheetos, and Doritos. The objective of the thesis is to analyze a potential project: installing a raw potato sorting system on a potato chip line. Part of the analysis will be to conduct a net present value analysis of the costs and benefits associated with the project. Currently the line runs with one full time employee that inspects the raw incoming potatoes for foreign matter and color. Recently, technology options are available that the company could add to the raw potato sorting function that could potentially reduce employee labor costs. This research project provides information regarding the system’s investment cost, maintenance requirements, labor savings, and finished product quality impact. As the business environment changes businesses must keep up with rapidly changing technology to be able to compete. A company that is able to compete will be able to survive in the market and sustain profitability. Capital expenditures need to be evaluated and adopted if they keep a company competitive or make a company more cost efficient. The analysis concluded that the investment of installing a raw potato sorting system would be profitable, earning a positive NPV and internal rate of return greater than Frito-lay’s cost of capital. I would recommend that Frito-Lay move forward with this investment.

Doctor of Philosophy / Department of Hospitality and Dietetics / Chihyung Ok and Betsy Barrett / The meeting industry has seen significant growth over the last few decades and has now become truly global. As the number of conferences increases and attendees have so many conferences to choose from, understanding how they evaluate the conference experience is more important than ever. Previous studies have focused on site selection factors, destination perception and image, economic impact, and meeting planner issues, not on the conference experience itself. Annual association conferences are lucrative because of the large number of attendees they bring to the host destination. In marketing and managing association conferences, host destinations and meeting convention organizers are increasingly interested in how attendees evaluate the conference experience. With the first conceptual model, this study sought to reveal the effect of perceived conference quality dimensions on conference experience quality dimensions. Academic association conference was taken as the context, and data were collected to validate the proposed models. A self-reported questionnaire was distributed to faculty members from twenty randomly selected universities in the United States who attended an academic association conference at least once within the past year. The hypotheses included in the conceptual model were examined based on responses from 370 faculty members in the United States. The proposed relationships were analyzed by using PLS-SEM analysis which involves evaluation of measurement model and structural model. The results indicated significant relationships among all conference specific dimensions (i.e., professional education and professional & social networking) and all conference experience quality dimensions (i.e., learning, self-esteem, and excitement). Moreover, all destination specific dimensions (i.e., site attractiveness, travelability, and site environment) had a significant relationship with excitement, but site attractiveness did not have a significant relationship with learning. With the second conceptual model, this study sought to verify the relationships among perceived conference value dimensions, satisfaction, and behavioral intentions. This study found that utilitarian value, hedonic value, and social value had significant effects on satisfaction and behavioral intentions. Given that understanding attendee behavior is critical in the meeting industry, this study benefits meeting planners and host destinations with information that allows them to maximize the conference experience for attendees, and attracting and retaining repeat attendees. The results indicated significant relationships among all conference specific dimensions (i.e., professional education and professional & social networking) and all conference experience quality dimensions (i.e., learning, self-esteem, and excitement). Moreover, all destination specific dimensions (i.e., site attractiveness, travelability, and site environment) had a significant interrelationship with excitement, but site attractiveness did not have a significant relationship with learning. With the second conceptual model, this study sought to verify the relationships among perceived conference value dimensions, satisfaction, and behavioral intentions. This study found that utilitarian value, hedonic value, and social value had significant effects on satisfaction and behavioral intentions. Given that understanding attendee behavior is critical in the meeting industry, this study benefits meeting planners and host destinations with information that allows them to maximize the conference experience for attendees, and attracting and retaining repeat attendees.

Master of Agribusiness / Department of Agricultural Economics / Sean Fox / The commodity markets have seen a great deal of volatility over the past decade, which, for those involved, has created many challenges and opportunities. Some of those challenges and opportunities are related to the behavior of the basis – the difference between the local cash price of grain and its price in the futures market. This thesis examines factors impacting basis for corn and soybeans at an Illinois River barge terminal, inland grain terminals in central Illinois, and in the Decatur processing market. Factors used to explain basis behavior include the price level of futures markets, the price spread in the futures market, transportation cost, local demand conditions, and seasonal patterns. Using weekly data on basis from 2000 to 2013, regression models indicate that nearby corn futures, futures spread, inverted market, days until expiration, heating oil futures, and some months are significant drivers of corn basis. For inland terminals and processor regression models nearby corn futures do not appear to have significant effects. Using the same parameters for soybean basis nearby soybean futures, futures spread, inverted market, heating oil and some months are significant drivers but days until expiration do not appear to have a significant effect.