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Toyota "Eco Warrior!"Cramer, Marius January 2023 (has links)
Climate change is progressing and society must act now to crea- te a future worth living in. This means changing the structure and behaviour of society. We will have to live together with nature again. The rebuilding of society to create this change creates new values and new ways of living in the future. Nature is changing because of our society‘s im- pact, so society must change to have less impact. The inspiration came from current trends that are happening. Groups like Greenpeace and Ex- tinction Rebellion are actively fighting for positive change to create a desirable future. On the other hand, people are changing more quietly by mo- ving to Eco Villages. It‘s a principle of living toge- ther in a community where minimising the impact on the environment is a top priority. But it also has other benefits, such as feeling more connec- ted to people and also feeling needed in life by doing a job for the community. By interviewing the eco-village Schloss Tempelhof in Germany, Igot a great overview of their living structure and their daily habits and needs. The biggest benefit for the people living in this community is that it creates a more meaningful life for them, which has a positive effect on everyone‘s happiness. To- day, more than 10,000 people live in Eco Villages.The process began by combing the research on current trends with past trends. In the past, punks in England challenged the mainstream and the sta- tus quo to make a positive impact on the world. They used fashion to stand out and shock. It hel- ped them to make a statement and it created a sense of obligation to dress like them to be part of that group. This was combined with an urgent need to be and live sustainably in the future. This com- bination created the persona of the Eco-Warrior. They fight to minimise human impact on the en- vironment and to achieve this they live together in ecovillages around the world. They have their local energy supply from wind, water and solar systems. They also grow their own seasonal food locally to maintain the food supply for the community. Furt- hermore, their fashion is used to show their belon- ging to a group and their beliefs. By creating a sub- culture and trend, more people could be attracted and feel the desire to join and be part of the change.Through the interview with Schloss Tempelhof, the vehicle requirements were identified and transla- ted into the future. Firstly, a vehicle must have a low impact on the environment. It has to be chan- geable by renewable and local energies, so being electric is advantageous for a small impact. Se- condly, it belongs to everyone in the community. The vehicle is parked at the community house to be available to everyone. The vehicle is used toge- ther and alone. So there is a relationship between comfort and footprint. If you are travelling alone, you do not want to feel guilty about driving a car that is too big, but if you are travelling together, you need a certain footprint. When driving alone, the driver sits comfortably in the back. When driving together, more people can sit on the front bench at an angle of 90 degrees to the direction of travel.Comfort is not a priority here, so more people sit closer together to keep the footprint small. The final need is to transport the fruit and vegetables pro- duced in the village to the neighbouring ecovillage.During the design process, several proposals were tried out in order to learn what worked and what did not. By creating different variations when imple- menting the identified needs and testing different sizes and proportions, the right proportion could be identified. By having serval design languages, the one that represented the Eco Warrior could also be found and developed further in the final proposal.The final proposal is a maximally reduced ve- hicle. Its open structure reduces the amount of materials used. The vehicle belongs to everyo- ne in the community, which is also represented by the open design. Through its multiple uses, a vehicle can be used as much as possible during its lifetime. In addition, the provocative aest- hetics bring together the pragmatic, utilitarian side with the rebellious side of the eco-warrior.
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