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1	Television Representing Television: How NBC's 30 Rock Parodies and Satirizes the Cultural Industries / How NBC's 30 Rock Parodies and Satirizes the Cultural Industries Bratslavsky, Lauren 06 1900 (has links) ix, 94 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number. / This project analyzes the cun-ent NBC television situation comedy 30 Rock for its potential as a popular form of critical cultural criticism of the NBC network and, in general, the cultural industries. The series is about the behind the scenes work of a fictionalized comedy show, which like 30 Rock is also appearing on NBC. The show draws on parody and satire to engage in an ongoing effort to generate humor as well as commentary on the sitcom genre and industry practices such as corporate control over creative content and product placement. Using a textual analysis, the show is examined to explore issues related to the television industry, the production of culture, and the culture of production. Of concern is the contradictory relationship between the critical potential of 30 Rock's self-reflexive content and the commercial, commodity structure of the television industry within which the series is located. / Committee in Charge: Carl Bybee, Chair; Patricia A. Curtin ; Janet Wasko 30 Rock (Television program)
2	Blurring the line : television advertainment in the 1950s and present / Television advertainment in the 1950s and present Hernandez, Carolina, M.A. 10 February 2012 (has links) With the rise in product placement and integration on television in recent years, much of the popular press has discussed it as being a new phenomenon, one that has come about as a result of shifts in how audiences view television. As audiences change their viewing practices due to modern technologies such as DVRs and online streaming, product placement has increased in the industry's attempts at still reaching audiences with commercial messages. This thesis seeks to prove that instead of the common current assumption that this increase in product placement on television is a new phenomenon, this surge in blurring the line between advertising and entertainment is actually part of a long history of doing so in American commercial television. Historically, it was very common in the 1950s to have fictional television characters promoting products or to have the product featured as part of the story line in an episode. In fact, I believe the instances are common enough to establish generic expectations from audiences and industry alike. By understanding product placement and other forms of television advertising as part of a genre, it allows for shows like 30 Rock to employ parodic techniques that make their instances of product integration obvious to their viewers. Both the history of advertainment and its generic conventions create a base for current shows to riff off of, thus allowing them to combine entertainment and advertising to please the networks, but acknowledging to their viewers what they are doing and parodying it so as not to alienate them. / text Product placement Advertainment Television 30 Rock
3	Commenting on "quality" : an analysis of 30 Rock, Parks and Recreation and Parenthood as socially constructed tenants of the “quality tv” discourse / Analysis of 30 Rock, Parks and Recreation and Parenthood as socially constructed tenants of the "quality tv" discourse Shelton, Brittany Lee 02 August 2012 (has links) In order to better understand how viewers, critics, journalists and series producers help shape the “quality TV” discourse and position shows within it, this project uses case studies of 30 Rock, Parks and Recreation and Parenthood to dissect how style, narrative and paratexts influence public discourse about “quality” programs both in print and on the Internet. Using Kristen Marthe Lentz’s theories on “quality TV” and “relevance programming,” I examine how each show uses a cinematic style in combination with various strategies such as special episodes, narrative complexity, intertextuality, patriarchal narrative and feminism to align themselves with other “quality” series more readily found on basic and pay-cable, while also allowing viewers and critics on popular culture sites like the A.V. Club to make “quality” comparisons. / text Quality TV Comedy Relevance Discourse 30 Rock Parks and Recreation Parenthood
4	Who Let YOU In Here? Social Class, Sitcoms and The New Normal DePasquale, Diana 05 November 2012 (has links) No description available. American Studies television social class sitcoms 30 rock it's always sunny in philadelphia 2 broke girls the new normal recession representation
5	Me Want Food: A Discourse Analysis of 30 Rock Murphy, JoAnna R. January 2011 (has links) No description available. Gender Social Research Social Structure Sociology fat studies social constructionism Foucault cultural sociology 30 Rock discourse analysis popular culture body theory postmodernism feminism power resistance surveillance embodiment normalization discipline dominant discourses

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