The subject of this diploma thesis is besides the general introduction of the 3M Company and the B2B orientation which becomes more and more important nowadays also the practical part in form of situation analysis of the Automotive Aftermarket Division (AAD) as well as its marketing mix. The target market conditions, customer and competitive environment much like available human resources are important factors having influence on the components of the 4P concept. The objective of the thesis is not only the determination of common signs but mainly the discovery of differences in business and marketing activities of the Austrian and Czech AAD. Further purpose is disclosing main causes of the Austrian success and proposition of possible measures to the Czech division in order to rise efficiency of its business and marketing activities leading to potential increase in sales results.

Abstract: The present Master thesis broaches the issue of market segmentation and its importance for the Industry and Transportation department of 3M Česko. Market segmentation has been recognized to be a very important tool for strategic marketing planning but currently, its implementation at 3M in the Czech Republic is in an early stage and therefore rather unorganized and not yet framed by precise guidelines. The hypothesis is that linking together need-based and descriptive customer behavior characteristics would lead to more effective market segmentation within the 3M Industry and Transportation department. Therefore, the goal of this paper is to first of all test if the hypothesis is right and if so develop a segmentation method that combines descriptive as well as need-based segmentation criteria. It is to be shown that such an approach could improve segmentation efforts at 3M Česko and lead to more reliable results. The question that arises is whether 3M has understood the benefits market segmentation can bring for the company. And what has to be done in order to improve clustering of customers and to increase 3M's sales volume? Can segmentation take place on one level or is a multi-layer approach the better option? The present study tries to answer these questions by comparing theoretical findings from an extensive literature review with results obtained from semistructured interviews with 3M sales and marketing managers. Above all, one of the main points for improvement in the future is the collection of more market data and the combination of primary data with secondary information already available. The interviews have shown that even though managers are aware of the difficulty to understand 3M's complex and broad market, the feeling predominates that not enough effort is put into gathering additional information. Furthermore, it is recommended to perform descriptive segmentation through the usage of industry coding on a division-wide level, whereas need-based segmentation will be subject of each division individually. Moreover, keeping track of customer data in a standardized database is the key to success. The given recommendations are divided into actions that can be undertaken in the short, medium and long run in order to reach a department-wide effective and efficient use of the multi-layer segmentation in an organized and timely manner.

HMC Clinic with Matterport, Inc.

No description available.

Diploma thesis focus on social media as a phenomenon of modern times and their use in a marketing. I will introduce four most frequently used social media - Facebook, Instagram, Twitter and YouTube as well as an outline the possibility of their use in marketing. Marketing strategy in social media I decided to introduce through a concrete example - an international company 3M. This company I chose mainly because it operates in the market of industrial products, where online marketing is not as much used and also because it cooperates with University of Economics. After introducing the basic marketing theories and explanations of basic terms I will analyze an existing 3M marketing strategy in social media and on the basis of the analysis and obtained data I will suggest my own possible marketing strategy for the company 3M, which connects all the aforementioned social media.

Conselho Nacional de Desenvolvimento CientÃfico e TecnolÃgico / O cÃncer à caracterizado por ser um conjunto de doenÃas que envolve crescimento descontrolado, surgimento e espalhamento de cÃlulas anormais, e à considerada uma das principais causa de morte por doenÃa no mundo. AscÃdias e microorganismos marinhos sÃo profÃcuos produtores de substÃncias com atividade citotÃxica e antitumoral. Estudos preliminares com a ascÃdia Eudistoma vannamei, endÃmica do nordeste brasileiro, identificaram uma potente atividade anticÃncer de seu extrato e, a partir dele, isolaram-se esteuroporinas inÃditas. Curiosamente, tais molÃculas sÃo comumente produzidas por bactÃrias. No presente trabalho, os extratos dos microorganismos isolados da ascÃdia foram testados quanto a sua citotoxicidade e o mais potente deles foi selecionado e indentificado como actinomiceto pertencente ao gÃnero Streptomyces sp. A partir da purificaÃÃo desse extrato, foi isolada uma ditiolpirrolona citotÃxica que apresentou valores de concentraÃÃo inibitÃria mÃdia variando de 1,05 a 6,39 μM, em diferentes linhagens tumorais. Estudos realizados em cÃlulas de carcinoma prostÃtico humano metastÃtico indicaram que a ditiolpirrolona causou despolarizaÃÃo mitocondrial e induziu o aparecimento de figuras mitÃticas, apÃs 24 e 48 horas de tratamento. AlÃm disso, detectou-se alteraÃÃo no ciclo celular, como atraso nas fases final do ciclo, S e G2/M. A ditiolpirrolona alterou a expressÃo de algumas proteinas relacionadas ao ciclo celular e principalmente à citocinese, como Prc1, Plk-1 e RhoA, tais proteÃnas estÃo diretamente envolvidas com a formaÃÃo do anel contrÃtil, imprescindÃvel para a conclusÃo da divisÃo celular / Ascidians and marine microorganisms are prolific producers of cytotoxic and antitumor compounds. As part of a study to examine Brazilian species, we examined microbiota associated with ascidian, Eudistoma vannamei as potential sources for active natural product leads Earlier revisions with this specie showed a potent anticanceractivity of its extract; and two unpublished staurosporines were isolated. Curiously, these classes of compounds are generally produced by bacteria. So, in order to evaluate the biomedical potential of these compounds the microbiota associated to the ascidian Eudistoma vannamei was investigated. From this effort we isolated a number of bacterial strains and after screening for cytotoxicity using a panel of tumor cell lines, we identified a Streptomyces sp.,that presented significant bioactivity. Using bioactivity fractionation, we identified the active compound as, dithiolopyrrolone N-(4,5-dihydro-5-oxo-1,2- dithiolo[4,3-b]pyrrol-6-yl)-N-methyl-formamide also know as VD846. The compound presented IC50 values ranging from 1.1 to 6.4 μM across a panel of cell lines. Further biological studies, indicated that this compound induced cell cycle arrest during mitosis, an observation that was confirmed by evaluating the effects on a series of cell lines using mitotic index analyses, flow cytometry, and confocal microscope. Western blot analyses indicated that cells treated with VD846 resulted in reduced expression of Plk1 and RhoA, proteins that are necessary for cleavage furrow assembly and exit from cytokinesis.

This thesis is concerned with B2B market segmentation, situational analysis and proposes a markting strategy for Novec 1230 fire protection fluid marketed by 3M Česko. Firstly a marketing literature rewiev is carried out in order to uncover the most suitabe theoretical approaches to the subject at hand. Then the 3M Company and its Czech subsidiary are presented. In the methodological part there is a description of utilized methods and approaches. Data colection and analysis are executed in the next part. In the last section targeting and positioning are performed and particular actions within the four Ps of marketing mix are proposed.

In this study the impact of outdoor temperature variations and solar illumination exposure on spectral filter material and holographic optical elements is examined. Although holographic components have been shown to be useful for solar spectrum splitting designs, relatively little quantitative data exist to demonstrate the extent to which these materials can withstand outdoor conditions. As researchers seek to investigate practical spectrum splitting designs, the environmental stability of holographic materials should be considered as an important factor. In the experiment presented, two holographic materials, Covestro Bayfol HX photopolymer and dichromated gelatin, and 3M reflective polymer filter materials are exposed to outdoor conditions for a period of several months. The environmental effect on absorption, spectral and angular bandwidth, peak efficiency, and Bragg matching conditions for the holograms are examined. Spectral bandwidth and transmittance of the 3M reflective filter material are also monitored. Holographic gratings are recorded, measured, and mounted on glass substrates and then sealed with a glass cover plate. The test samples are then mounted on a photovoltaic panel to simulate realistic temperature conditions and placed at an outdoor test facility in Tucson, Arizona. A duplicate set of holograms and 3M filter material is stored as a control group and periodically compared over the test period.

Datum: 15/1/2015 Nivå: Kandidatuppsats 15 hp, Företagsekonomi C, HT 14 Författare: David Norman, Johan Rappling Handledare: Jukka Hohenthal Titel: Ett “glokalt” växelspel för ett multinationellt företag - En studie om branding- arbetet för Post-it på den nordiska marknaden Syfte: Syftet med denna studie är att visa hur branding-arbetet ser ut för ett globalt varumärke, ägt av ett multinationellt företag, på den nordiska marknaden samt till vilken grad marknadschefer för ett varumärke av denna typ är fria att lokalanpassa brandingen. Förhoppningen är att denna fallstudie ska fungera som ett komplement till rådande studier inom glokalisering. Teori: Uppsatsens teoretiska referensram består av erkända koncept inom marknadsföringsområdet såsom global branding, glokalisering och produktlivscykeln men även Hofstedes kulturella dimensioner. Metod: En kvalitativ fallstudie för det multinationella företaget 3Ms varumärke Post- it har utförts. Primärdata har samlats in genom ostrukturerade och semi-strukturerade djupintervjuer med personer med marknadsansvar över Post-it samt genom en dokumentstudie. Analysen har skett med ett analysverktyg skapat utifrån de teoretiska utgångspunkterna. Resultat: De lokala marknadsförarna för varumärket Post-it är relativt fria i branding- arbetet och lokala anpassningar förekommer i allra högsta grad. Standardisering förekommer också i form av bl.a. gemensamma kampanjer och hemsidor. Glokalisering är implementerat i Post-its varumärkesstrategier. Slutsats: Branding-arbetet anpassas relativt mycket lokalt i Norden och frihetsgraden är stor. Hofstedes dimensioner och produktlivscykeln kan till viss del förklara varför det empiriska resultatet som framkommit ser ut som det gör.

Facebook全球使用者相當於世界第三大國，目前台灣有超過六百萬會員，其中粉絲專頁為Facebook提供企業或個人成立的社群專頁，粉絲專頁便於聚集相同嗜好的粉絲，特別是企業可利用免費的社交網站空間建立品牌社群，提高知名度與維繫顧客關係；台灣Facebook使用者也紛紛加入各種粉絲專頁，因此本研究以Facebook粉絲專頁使用者為研究對象，應用Mowen（2000）提出的3M層級模型，探究人格特質、動機、消費者創新性、社群認同感、價值意識，對使用者利用粉絲專頁接收資訊及發表意見意圖的影響。除了瞭解研究架構的層級關係，也以結構方程式驗證整體模型的適配度。 本研究結果發現：社群認同感對接收資訊意圖與發表意見意圖皆有正面影響，使用者的價值意識，對接收資訊意圖有正面影響。社群認同感與價值意識，來自人際需求、活動需求及資訊需求。本研究亦在研究架構外，延伸探討粉絲專頁使用者的接收資訊及發表意見意圖，接收資訊意圖是使用者瞭解該品牌並持續購買該品牌產品的重要因素，而發表意見的意圖則影響品牌喜好程度、採用該品牌其他產品，以及通路造訪頻率。以上研究結論可作為粉絲專頁之經營參考。 / Facebook has six million members in Taiwan and the global members have expanded as large as the population of third largest country. Based on the membership, various Faceboook applications have great potentials in advertising and marketing. Fan Page, one of the applications, functioned as an online brand community for the worldwide corporations to promote their new products/ services and manage the customer relationships. The research is based on Mowen (2000) 3M hierarchal model to investigate the influences of fan page users’ traits and motivations on their behavioral intentions. The purpose is to discover the hierarchical relationships of the conceptual framework and then provide the fan page owners with practical suggestions. The research findings including community recognition and value consciousness will positively influence the behavioral intentions. And community recognition and values consciousness are positively influenced by the needs of interpersonal relationship, information, and activity. Therefore, the fan page owners should meet the needs and then increase users’ community recognition and values consciousness by providing information and encouraging users to express their opinions on fan pages.