Sleep is vital for optimal physical and mental health, as well as cognitive and social functioning. Young adults with developmental disabilities (DD) are at greater risk for physical and mental health disorders and experience limitations in cognitive and social functioning in ways that can prevent participation in meaningful activities associated with young adulthood. Sleep literature has reflected that persons with DD experience worse sleep than persons without DD. Suboptimal sleep could compromise functionality and thus participation in young adulthood activities. Not much is known however of the nature of sleep problems experienced by young adults with DD. This study is a short-term longitudinal descriptive study on the sleep of young adults with DD using actigraphy. Results identify potential sleep problems with getting enough sleep and maintaining sleep. With a better understanding of sleep issues, efforts can be made to improve the sleep, functionality, and outcomes for young adults with DD.

<p>The digital music market is a dynamic market which keeps evolving all the time, as it is the case in France.</p><p>The purpose is <strong>to explore what the state of the current digital music market </strong><strong>in France is and its trends.</strong></p><p>Thus, we exhibit the tools implemented by companies to act in this market.</p> / Very Good

The digital music market is a dynamic market which keeps evolving all the time, as it is the case in France. The purpose is to explore what the state of the current digital music market in France is and its trends. Thus, we exhibit the tools implemented by companies to act in this market. / Very Good

The topic of this diploma thesis is to create a proposal for marketing activities of café and bar Limbo situated in Brno. The proposal should lead to improvement of the company’s communication skills, consequently to raise public awareness and potentially to increase the number of new customers. Therefore, the most extensive part of proposals is focused on marketing communication. The proposal is based on theoretical knowledge in the introductory part and, above all, on suitable analysis of current situation in second part of diploma thesis.

The aim of the diploma thesis is to formulate proposals and recommendations for a company engaged in the production and sale of herbal teas based on the analysis of environment and market. The thesis consists of a theoretical part which, with the help of study of specialized literature and articles, explains the concepts and methods in the work used and the practical part in which individual analysis are performed. The information obtained from them is processed and final recommendations are proposed based on the SWOT matrix.

Titel: Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer. Nivå: Examensarbete på Grundnivå (kandidatexamen) i ämnet företagsekonomi Författare: Douglas Svinge, Louisa Plymoth Hjalmarsson Handledare: Jonas Molin och Lars-Johan Åge Examinator: Maria Fregidou-Malama Datum: 2020 – 05 – 25 Syfte: Då det råder en brist på kvalitativa undersökningar – samt en brist på kunskap angående vilka faktorer som påverkar hur konsumenter upplever en varumärkespersonlighet – anser vi att det är av intresse att med hjälp av en kvalitativ undersökning skapa en djupare förståelse för vilka faktorer som påverkar hur konsumenter upplever en varumärkespersonlighet. Syftet med denna studie är därför att öka förståelsen för vilka faktorer som är relevanta för hur konsumenter upplever en varumärkespersonlighet. Metod: Vi har valt att utgå ifrån en kvalitativ forskningsdesign, där ett deduktivt förhållningssätt har valts för att kunna besvara syftet. Vi använder oss av tidigare framforskad teori inom varumärkespersonlighet och marknadsföringsmixen, vilka vi kombinerar för att undersöka hur teorin förhåller sig till vår insamlade empiri. Vi har sammanställt vår data och identifierat olika teman och mönster, vilket vi sedan ställt mot vårt teoretiska material. Tio stycken intervjuer har genomförts och den yngsta respondenten var 19 år och den äldsta 63 år. Resultat &amp; slutsats: Respondenterna valde olika personlighetsdrag för respektive varumärke, vilket innebär att de upplever distinkta varumärkespersonligheter. Vi ifrågasätter dock relevansen av personlighetsdragen charmig och glamorös för snabbmatsbranschen då de ej valdes någon gång. Vårt resultat tyder på att samtliga faktorer i 7P-ramverket påverkar upplevd varumärkespersonlighet, där vissa faktorer verkar vara viktigare än andra. Examensarbetets bidrag: Vår studie skapar en större förståelse för att företag bör beakta samtliga aspekter i 7P-ramverket vid utveckling och kommunikation av önskad varumärkespersonlighet. Genom att öka denna förståelse kan företag mer effektivt utvärdera och anpassa sina varumärkespersonligheter för att på så vis attrahera kunder och bygga långsiktiga kundrelationer. Vi ser även vår inkludering av negativa personlighetsdrag i form av motsatsord som ett viktigt praktiskt bidrag. Genom denna inkludering fick vi insikt om att flera faktorer som påverkar att konsumenter associerar varumärken med positiva personlighetsdrag även kan påverka att negativa personlighetsdrag tillskrivs varumärket om de inte sköts på ett korrekt vis. Förslag till fortsatt forskning: Vi föreslår att framtida forskning genomför liknande studier för olika branscher och olika länder. Detta skulle öka möjligheten att generalisera resultaten, och det skulle även innebära en chans att identifiera nya mönster gällande faktorer som påverkar hur konsumenter upplever en varumärkespersonlighet. Framtida kvantitativa undersökningar vore önskvärt för att kunna avgöra om de mönster och teman vi urskilt står fast med ett större antal deltagare. Detta skulle till exempel kunna genomföras med hjälp av en enkät där respondenter får välja och rangordna faktorer som har påverkat upplevda personlighetsdrag. Ytterligare forskning krävs även för att kunna ta reda på vilken/vilka faktorer som har störst respektive minst påverkan på hur konsumenter upplever en varumärkespersonlighet. Nyckelord: Brand Personality Scale, Brand Personality, Marketing Mix, 7P Model, Modified Brand Personality scale, Antecedents of brand personality. / Title: Varumärkens personlighet: En kvalitativ undersökning av relevanta faktorer. Level: Student thesis, final assignment for Bachelor's Degree in Business Administration Authors: Douglas Svinge, Louisa Plymoth Supervisors: Jonas Molin och Lars-Johan ÅgeExaminator: Maria Fregidou-Malama  Date: 2020 - 05- 25 Aim: Since there is a lack of qualitative research - as well as a lack of knowledge about the factors that influence how consumers perceive the personality of a brand - we believe it is of interest to use a qualitative method to create a deeper understanding of the factors that influence how consumers evaluate brand personality. The purpose of this study is therefore to increase understanding of the factors that are relevant to how consumers evaluate brand personality. Method: We have chosen to base our study on a qualitative research design, and a deductive approach was chosen to answer our purpose. We use previously researched theory on brand personality and the marketing mix, which we combine to investigate how the theory relates to our collected empirics. We have compiled our data and identified different themes and patterns, which we then tested against our theoretical material. Ten interviews have been conducted and the youngest respondent was 19 years old and the oldest respondent 63 years old. Result &amp; Conclusions: Our respondents chose different personality traits for each brand, which suggests that distinct brand personalities were perceived. We question the relevance of the personality traits charming and glamorous for the fast-food industry since they were not chosen once in our study. Our results suggest that all the factors in the 7P-framework affect perceived brand personality, where some factors seem to be more important than others. Contribution of the thesis: Our study supports that brand should consider all factors of the 7P-framework in the development and communication of desired brand personality. This way brands will be able to assess and adjust their brand personalities more efficiently in order to attract customers and build long-lasting relationships. An inclusion of negative personality traits is suggested in the evaluation of brands as it may increase the understanding of how different factors affect how customers perceive brand personalities. Suggestions for future research: We suggest that future research perform similar studies among different industries and countries. This would increase the generalizability of the results and it would also provide a chance to identify new patterns regarding factors that affect how consumers perceive a brand personality. Future quantitative studies would be desirable in order to determine whether our results are valid for a larger number or respondents. An example would be to use a survey where respondents would choose and rank factors depending on their respective impact on perceived brand personality. Further research is also required in order to determine which factors of the 7P-model that are more/less important. Key words: Brand Personality Scale, Brand Personality, Marketing Mix, 7P Model, Modified Brand Personality scale, Antecedents of brand personality.

Žuchová, S. Strategic management of translation and interpretation agency. Diploma thesis. Brno: Mendel University in Brno, 2017. Thesis deals with strategic management of translation and interpretation agency. The main objective of this thesis is to identify the competitive position of the company, which makes possible to design appropriate business strategy. PESTE analysis and Porter´s five forces analysis are used to analyse the external environment. Analysis of the internal environment is done by using the 7Ps marketing mix and financial analysis. The financial indicators are compared with major competitors. Results of analyses are used for formulating strategies using the SPACE matrix and the SWOT matrix. At the end of the thesis the strategy of utilization of subsidies for company development is chosen together with recommendations for its implementation.

Football clubs have become more commercialized during the last decades and because of that their work with marketing and sponsorship has developed rapidly. Because of this, some football clubs, especially some women's football clubs, has had struggled with keeping up with the development. The purpose of this study is to review how women's football clubs and multi-section clubs (clubs with both women’s and men’s football teams) work with marketing, how they obtain sponsorships, and the differences, workwise, between these two types of organizations.The study is based on interviews with people from five different football clubs that play inOBOS Damallsvenskan, the top-tier division in Sweden. The interviews are focused on how the football clubs work with marketing and sponsorship but also the interviewee’s thoughts on how their organization stands out from other football clubs in OBOS Damallsvenskan.The result of the study shows that all football clubs work with the 7P marketing mix model,some clubs more than others. It also shows that all football clubs work with various ways of getting contracts with sponsors, thus all the football clubs work with sustainability to create interest from companies. Within different organizations, every woman’s football club believes that they must work harder than the multi-section clubs when it comes to gaining revenue, marketing, and reaching out to sponsors. The multi-section clubs confirm this. A difficulty within this matter is that studies have shown that football clubs develop rapidly both with marketing and sponsorship strategies, thus the geographical location must also be taken into consideration when one is trying to answer these questions accurately. A future study could include all the football clubs in OBOS Damallsvenskan or Elitettan. A study like that would answer the question more accurately since it would be based on answers from all the football clubs in the Swedens’ two top-tier divisions.

This thesis considers the proposed business plan – establishment of the shooting range, which outlines the present difficult conditions which exist in the society. Thesis is conceived as a project for investor with sufficient funding for implementation. It is derived from a complex analyses of the external and internal factors, changes and estimates of internal performance parameters aligned to the agreed strategic design. The aim is to produce a essential document which sets out a clear statement of the future direction of the business and its desired position including the identification of the resources required to achieve that goal.

The principal goal of its thesis is to conduct a research and do the analyses necessary for the decision whether to enter a foreign market and in case of positive answer the entry strategy is to be suggested. The research and analyses are done on the case of EF Education First, a global company doing its business activities in the educational sector with the main specialization in language learning, and the market of Ukraine. The thesis is divided into a theoretical part which summarizes main elements and academic knowledge important for the entry market strategy including modes of entry, international specifics, marketing of services and 7Ps. In the practical part, the findings from the PEST analysis conducted on the Ukrainian market are presented and the internal environment of the company is analyzed. The two main strategies are selected and their advantages and potential limitations are presented. The final recommendation is made.