The main aim of the thesis was the analysis of the services provided in the spa home TOSCA in Karlovy Vary. After that the evaluation of customer satisfaction with the services provided. and it was ascertained their interest in the expansion of services. The thesis was based on the study of literature, the practical part of this thesis was based on the survey and direct interviews on their basis was proposed service innovation.

This diploma thesis deals with the analysis and problems of using mystery shopping in selected accommodation facilities. The aim was to propose ways to make more effective use of mystery shopping as an instrument for evaluating service processes in selected accommodation facilities.

The aim of this thesis is in the theoretical part generally describe the basic structure of the business plan and briefly describe separate counts, in the practical part create business plan for a real project. This project is to use the realproperty for business in the area of accommodation. The plan outlines the initial market situation, the necessary steps in the staffing and marketing activities, captures the outlook for profits. At the end of the plan is an evaluation of the project, which showed that the project has the potential to succeed and can be recommended for implementation.

The goal of this Master's thesis is to create business plan of real a business opportunity in the Czech Republic, to find potential competitive advantages, to map the competition and to make a financial analysis. Theoretical part is about requirements of the business plan, theory of the analysis and calculations. The next part is applying analysis and strategies from discovered data and facts. The major part is the financial plan focused on more variations and to find out the occupancy rate on the breaking point level. From the results of the financial analysis sre deduced effectiveness, risks and advices.

The main focus of this thesis is a proposal of business development strategy for small company providing accomodation services in Slovakia. The first part is theoretical and defines basic concepts as strategy, strategic management, development and growth of small and medium-sized enterprises, as well as its characteristics. It also describes selected analytical-research methods which goal is to reveal the key factors influencing the current situation. These methods are then applied in the second part, the analytical, where the external and internal environment of the company is mapped and analyzed, together with the influencing factors. The third part, the proposing, interprets possible solutions and recommendations based on the results of selected analyzes, which aim to ensure the future development of the company.

The main objective of the thesis is to find out the level of food services in the selected facilities through comparative analysis. On the base of primary and secondary information will be determined the food cost of selected catering services and its comparison with other catering establishments. A secondary goal is to obtain an overall view of the menu in the selected catering facilities, raw material costs, method of calculation, or the calculation of food cost and to design the appropriate structure of selected food services in terms of attractiveness and optimal food cost. Acquired knowledge enables to convert the created menu into practice and apply as a potential competitive advantage of the catering facility.

The general aim of my thesis was to evaluate the current situation of tourism in selected area, to analyze the services of Stephan's restaurant and to prepare the concept of further proposals for the development of mentioned company. An important part of this thesis was the proposal and conceiving of a complete documentation of the business plan in terms of accommodation development. In the particular case it was the reconstruction and modernization of the attic of the building, construction of accommodation and sanitary facilities.

This diploma thesis focuses on the problems of private accommodation in selected tourism resort, in the area of Hluboká nad Vltavou. The importance of private accommodation in relation to the needs of tourists' satisfaction has been declining. This was confirmed by all the private accommodation owners' respondents. To increase the interest of potential clients, providers of private accommodation use new proposed additional services and supporting programs anytime, not only in the off-season period.

The thesis deals with one of the voluntary instruments of state policy environment - ecolabeling (environmentally friendly products). Concretely it focuses on tourist accommodation services category due to the highest number of licenses granted in the program ecolabel of European Union. The goal was to find out the insight of tourist accommodation services and consumers in the Czech Republic and Italy on the issue of environmental protection.

Hélène Delay The hospitality industry has been subject to enormous changes since the 2010’s with each actor trying to differentiate itself through innovation on architecture and design, comfort, services and especially on the overall traveling experience that is highly affected by technology. This research aims to show how the digital transformation affects the customer relationship management in the hospitality industry with a focus on accommodation services for the leisure segment. After giving a wide overview of the hospitality industry and the trends related to technology, the report will focus on hospitality groups, specialized in accommodation services, and the challenges brought by the digital transformation regarding the customer relationship management with the leisure segment. The analysis of multiple cases studies relying on second-hand data will lead this research to highlight the solutions adopted by hospitality groups to cope with the challenges on the customer relationship management with the leisure segment disrupted by the digital transformation. The digital transformation has brought many challenges: new consumption habits, tech-savvy customers, the rise of digital competitors and an entire new economy based on the sharing of services and commodities. In order to deal with these challenges, hospitality groups have deployed efficient solutions for e-reputation and data management, they have developed new services that are now highly-personalized and automated and offer a mobile and digital experience to customers looking for mobility, ease of use and efficiency. These challenges should not be considered as threats for hospitality groups but rather as opportunities to create value, differentiate and increase sales.