Selected aspects of sharing economy with emphasis on Airbnb and Uber Abstract This paper focuses on the legal regulation of digital platforms which are used to arrange short-term accommodation (the most popular representative is Airbnb) and passenger transport (where Uber is the best-known platform). In the introduction the author explains why he considers it inappropriate to say these platforms are part of "sharing economy", although this term is currently widely used. In addition, the author examines the benefits of Airbnb and Uber platforms in general, such as user comfort, a rating system that allows quality control of provided services, lower prices for the customer than with traditional service providers and a simple way to earn some extra money. At the same time, the author mentions negative aspects of these platforms, such as lower collection of taxes and fees, poor protection of employees and potentially also customers, or reduction of availability and quality of housing. In the next part of the paper the author focuses on each of the mentioned platforms and evaluates the regulation of these platforms, or rather service providers that use these platforms, in the light of both Czech and European case law. The author concludes that the use of apartments for the continuous provision of accommodation...

The main objective of this work was through the analysis of supply and demand for tourism services to define the role of tourism for the site. Secondary objectives were to the impacts of tourism on local development. Further highlight the importance of registration destination on the list of UNESCO and to suggest ways to increase traffic to destination. The paper presents proposals to improve the supply of, and practical application of one of the proposals. The conclusion summarizes the results and the objectives of the work.

The main aim of this thesis was to identify used tools of marketing communication and their effectiveness for a specific facility unit. Identification was based on the analysis of the current situation. Another objective of this work was to suggest optimal communication mix. As the subject of exploration I chose apartment house Residence U Cerne veze in Ceske Budejovice.

The thesis analyses and evaluates a marketing strategy of the Grandhotel Pupp in comparison with its direct competitor, the Ambassador Grandhotel Narodni dum. The thesis focuses mainly on evaluating the online atributes of the marketing strategy including the online presentation of the hotel on all distribution channels the hotel uses. The main emphasis is put on current trends, because in marketing, these play the crucial role. First part of the thesis defines accommodation services, hospitality business specifics and specifics of marketing in hospitality. Second part evaluates the marketing techniques used on hotel s various distribution chanels. The second part then also compares all the activities used in marketing strategy of both above mentioned hotels.

La presente investigación tiene como finalidad evidenciar los cambios originados por la incursión de Airbnb en los servicios de la industria de alojamiento. La metodología usada fue la revisión bibliográfica de libros, tesis, artículos científicos y publicaciones de fuentes académicas. Acerca del tema investigado, la información encontrada evidencia que los hoteles han reaccionado realizando segmentación y especialización en un tipo específico de turista y han añadido valor en los servicios a través de experiencias que buscan quedar grabadas en los recuerdos de los turistas. Respecto a Airbnb, las investigaciones encontradas evidencian que actualmente está creciendo de manera acelerada por el uso de la economía colaborativa, la cual se basa en compartir la creación, producción, distribución y consumo de bienes y servicios entre diferentes personas y empresas haciendo uso de los avances tecnológicos como medio para realizar transacciones. También, a la creciente tendencia por parte de los millennials que son la población que hace mayor uso de Airbnb y esto se relaciona al hecho de la valoración de precios accesible, conocer la cultura local y obtener una mayor información del lugar que se visita. En conclusión, actualmente los hoteles han implementado estrategias que buscan reducir los cambios generados por los nuevos modelos de negocio como Airbnb, usando la segmentación y especialización en un tipo de turista, realizando inversiones en modelos de economía híbrida, paquetes y promociones de servicios que incluyen el hospedaje, alquiler de habitaciones por horas, inversión en mayor tecnología y apertura de hoteles económicos. / The current investigation aims to show the changes caused by Airbnb's incursion into the services of the hospitality industry. The methodology used was the bibliographic review of books, theses, scientific articles and publications from academic sources. Regarding the investigated topic, the found information shows that hotels have reacted by segmentation and specialization in a specific type of tourist and have added value in services through experiences that seek to be recorded in the memories of tourists. Regarding Airbnb, the investigations found show that it is currently growing at an accelerated rate due to the use of the collaborative economy, which is based on sharing the creation, production, distribution and consumption of goods and services between different people and companies making use of the technological advances as a means to carry out transactions. Also, to the growing trend of millennials who are the population that makes the most use of Airbnb and this is related to the fact of accessible price valuation, knowing the local culture and obtaining more information about the place that is visited. In conclusion, hotels have currently implemented strategies that seek to reduce the changes generated by new business models such as Airbnb, using segmentation and specialization in a type of tourist, making investments in hybrid economy models, packages and promotions of services that include lodging, renting rooms by the hour, investing in more technology and opening cheap hotels. / Trabajo de investigación

This diploma thesis deals with suggestions for improving the services of Hotel U Labutě in Žďár nad Sázavou. It is a small hotel with a number of competitive hotels. An important part of the work is an analysis of the current condition of the hotel and proposals for solving specific shortcomings found during the analysis. The purpose of the proposals is mainly to improve the quality of the services provided and increase the attendance of the hotel restaurant.

The aim of my dissertation is forming of bussiness plan for providing of accommodation services without boarding, situated in a small vinicultural village, considering and choosing of the most suitable form of its financing. The project begins with a vision of owners, it continues with marketing analyses and a market research, a preliminary financial calculation and it finishes with choosing of the suitable investor.

The thesis is focused on the description of the company, its organizational structure and finance companies. There are also described each of the posts leading employees, their competencies and powers. The paper also analyzed the various processes taking place in the hotel facilities and there is value out of these processes.

This thesis describes accommodation in the region of Třeboň and its cooperation with another subjects providing services in tourism. The theoretical part deals with the description of this region and accommodation services. It describes the division of accommodation and also the management of destination. The analytical part investigates the cooperation of subjects providing accommodation services with another subjects providing services for tourists and its influens on their effective business running. The results of this research confirm the impact of this cooperation. The aim of this thesis is to focus on problematical parts of the cooperation in tourism in this region and propose new possibilities of tourism and service development.

The main intention of this thesis is to make a complete documentation of a business plan for the accommodation facility focused on segment of the families with children. The secondary objectives include analysing market conditions in selected area, finding the needs and requirements of potential customers, finding possible support suitable for the accommodation facility and determine whether the proposed accommodation facility is able to succeed on present tourism market. The thesis has two parts. The theoretic part includes literate review focused on tourism, accommodation services, accommodation facilities, families with children, business plan and its parts. The practical part is made up by a proposal for a particular business plan for families with children.