Yes / This research examines the extent to which immigrant consumers' use of social networking sites affect their socialization and political engagement in the Netherlands. The study uses self-administered questionnaires to collect data from 514 Turkish-Dutch respondents of various ages, occupations, levels of education and locations in the Netherlands. The study finds that the propensity to share information, the intensity of use, and privacy concerns positively impact socialization on online social networking sites. In addition, a significant positive relationship between socialization and political involvement positively impacts voting intentions. The study also examines the interaction effects of enculturation and acculturation orientations on the relationship between socialization and political involvement. The study's findings point to a positive moderating role of acculturation in this relationship but a negative one for enculturation. The study is the first to investigate simultaneously the drivers of socialization on social networking sites in the context of immigrant consumers and the impact of their socialization on political involvement and voting intention. The research further contributes to the scholarly work by exploring the interaction effects of acculturation and enculturation orientation. Theoretical and practical implications are discussed.

This study explores the role perceived cultural difference and cultural priming have to play in influencing the home acculturation orientation of third culture individuals (individuals who have temporarily lived outside their home culture during their childhood years, or TCIs). Participants aged 19-74 years (N = 301) with a third culture background were surveyed using Amazon Mechanical Turk. Participants were randomly assigned to read a cultural priming scenario that oriented them either toward their home or host country, or to a third control group. All participants completed measures assessing their level of perceived cultural difference between home and host countries, and their level of home-country acculturation orientation. Results of this study supported hypotheses that perceived cultural difference was statistically significant in influencing TCIs’ home acculturation orientation but did not support hypotheses regarding cultural priming and an interaction between cultural priming and perceived cultural difference on acculturation orientation. Findings present implications for how the need for a cultural match between host and home countries can play a large role in influencing the third culture acculturative experience, and also provide further insight into a previously understudied population.

Yes / This paper systematically examines (i) how individual personality can influence on cultural acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how the higher level of perceived value towards social media can result in being more satisfied, (iii) consequently having a better working life at workplace and performance proficiency. The generated framework was validated through a survey from multinational corporations in multi-industries such as higher education (with more than two campuses around the world), global fashion, global retailing, tourism, hospitality, food, and electronics and information technology. Key results, implications for managers and researchers are highlighted.