Global ETD Search

1	The Cinematisation of Computer and Console Games : Aesthetic and Commercial Convergence in the Film and Game Industries Majek, Dee January 2011 (has links) This thesis examines the growing trend of cinematisation in computer and console games, where both visual styles and industrial practices are concerned. The ever-increasing runtime of cinematic cutscenes in games, and the stylization of game graphics in accordance with established film genres are of primary focus regarding the gaming industry's absorption and interpretation of cinematic visuals. Comparisons of film-game convergence are based on the proliferation of non-gameplay promotional trailers and their role in hype-generation; as well as game producer strategies of franchising, cross-promotion, and initial-sales business model. Comparison is thus accomplished with regards to a number of fundamental similarities in both industries' business and commercial tactics, as stemming from the risk and reward-based investment financing system prevalent in both industries. Finally, a selection of user and industry professional video responses to the aforementioned trends are examined, both for their value in counter-balancing the assumptions of success which often follow staggeringly high initial sales figures; and for their value in layering the depth of film-game convergence even further, as they respond to the recent, filmic trends in games using the very language of film. Games film convergence game industry film industry game developers game publishers pre-release hype marketing franchising promotional trailers risk and reward hardcore mainstream aesthetic cut-scenes cinematic transitional chasm EA Activision BioWare CD Projekt Call of Duty Dark Souls

Search results

The Cinematisation of Computer and Console Games : Aesthetic and Commercial Convergence in the Film and Game Industries